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Jan-2025
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Overview
Market Insights Snapshot
Canyon has shown a consistent presence in the Colorado edibles market over the past few months, maintaining a position within the top 30 brands. The brand has hovered around the mid-20s in rankings, with a slight improvement from 26th place in October 2024 to 24th by January 2025. This suggests a stable performance, although there is room for growth to climb higher in the rankings. The sales figures reflect a slight fluctuation, with a notable dip in December before rebounding in January, which could indicate seasonal trends or promotional efforts impacting consumer purchasing behavior.
While Canyon's presence in the Colorado edibles category is notable, it is important to highlight that the brand did not make it into the top 30 for any other state or category during this period. This limitation in geographic and category reach might suggest a concentrated strategy focused solely on the Colorado edibles market. However, this also presents an opportunity for Canyon to explore expansion into new markets or categories to diversify and potentially increase their market share. Observing these movements can provide valuable insights into Canyon's strategic priorities and market positioning.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Canyon has shown a consistent presence in the rankings, maintaining a position within the top 25 brands from October 2024 to January 2025. Despite a slight dip in December 2024, Canyon regained its 24th position by January 2025. This stability is noteworthy considering the fluctuating performances of competitors like Billo, which surged from 30th to 22nd, and Spinello Cannabis Co., which improved its rank from 28th to 23rd over the same period. Meanwhile, Binske and Olio have shown less stability, with Binske dropping to 30th in December before recovering to 27th, and Olio climbing steadily from 31st to 26th. These dynamics suggest that while Canyon faces strong competition, its ability to maintain a steady rank amidst fluctuating sales figures highlights its resilience and potential for growth in the Colorado edible market.
Notable Products
In January 2025, the top-performing product from Canyon was Chew It - CBD/THC 1:1 Sour Lemonade Gummies 40-Pack (100mg CBD, 100mg THC), maintaining its number one rank consistently from October through January, with a notable sales figure of 991 units. Following closely, Chew It - Sativa Sour Cherry Limeade Gummies 40-Pack (100mg) held the second position, showing stability after climbing from fourth in October. Chew It - Indica Watermelon Lemonade Gummies 40-Pack (100mg) ranked third, having improved from fifth in October. The newly introduced Suck It - Endless Summer Hard Candy 40-Pack (100mg) debuted at fourth place, marking a strong entry. Meanwhile, Suck It - Indica Blue Raspberry Hard Candy 40-Pack (100mg) slipped to fifth, after previously reaching second in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
