Sep-2024
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Overview
Market Insights Snapshot
The performance of Canyon in the Edible category within Colorado has shown notable fluctuations over the past few months. Starting in June 2024, Canyon was ranked 18th and maintained this position in July. However, there was a slight dip in August when the brand slipped to the 20th position. By September, Canyon made a significant recovery, climbing to the 15th rank. This upward movement in September could be attributed to a strategic shift or increased consumer interest, as evidenced by the sales figures that saw a rise from $108,379 in August to $120,441 in September. Such a recovery highlights Canyon's resilience and ability to regain market share in a competitive landscape.
Interestingly, Canyon's presence in other states or provinces is not highlighted in the top 30 rankings for the Edible category, indicating a potential area for growth or a focus mainly on the Colorado market. The absence of rankings in other regions could suggest that Canyon is either not as established or is facing stiff competition outside of Colorado. This regional performance highlights the brand's strong foothold in Colorado's edible market, while also pointing towards opportunities for expansion or increased marketing efforts in other states to enhance its visibility and reach. The dynamics in Colorado serve as a microcosm for understanding Canyon's strategic positioning and potential growth trajectory in the broader cannabis market.
Competitive Landscape
In the competitive landscape of the Edible category in Colorado, Canyon has demonstrated a notable upward trend in its market position from June to September 2024. Initially ranked 18th in June and July, Canyon experienced a slight dip to 20th in August but rebounded impressively to 15th by September. This recovery is indicative of a strategic adjustment or successful marketing efforts, especially in the face of rising competition. Notably, Coda Signature showed a significant leap from 21st in July to 13th in September, surpassing Canyon, which suggests a potential threat to Canyon's market share. Meanwhile, DOSD Edibles maintained a consistently strong performance, hovering around the 14th to 16th ranks, which positions them as a steady competitor. Additionally, Zoobies made a remarkable jump from outside the top 20 to 17th in September, highlighting the dynamic nature of the market. These shifts emphasize the importance for Canyon to continue innovating and enhancing its product offerings to sustain and improve its market position.
Notable Products
In September 2024, the top-performing product for Canyon is the Chew It - CBD/THC 1:1 Sour Lemonade Gummies 40-Pack (100mg CBD, 100mg THC) in the Edible category, maintaining its number one rank for four consecutive months, with sales reaching 1945 units. The Suck It - CBD/THC/CBN 1:1:1 Pink Lemonade Hard Candy 40-Pack and Suck It - Indica Blue Raspberry Hard Candy 40-Pack both climbed to the second position, showing significant improvement from their previous ranks. Chew It - Sativa Sour Cherry Limeade Gummies 40-Pack held steady in third place, maintaining its position from August. Meanwhile, Suck It - Sativa Strawberry Lemonade Hard Candy 40-Pack slipped to fourth place, despite being second in August. These rankings highlight the consistent popularity of Canyon's edible products, with notable shifts in the second and fourth positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.