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Jan-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Care Division has shown consistent performance in the Tincture & Sublingual category, maintaining a strong position with a slight dip in January 2025, moving from the second to the third rank. This indicates a robust market presence, even as they faced increased competition. Their sales trajectory in this category demonstrates a positive trend, with a notable increase from November to January, suggesting effective product strategies or seasonal demand variations. In the Topical category, Care Division maintained its fifth rank through the last quarter of 2024, before climbing to fourth in January 2025. This movement could be indicative of successful marketing efforts or a shift in consumer preferences towards their products.
While Care Division has secured impressive rankings in Colorado, their absence from the top 30 brands in other states or categories should be noted. This could imply either a strategic focus on the Colorado market or challenges in scaling their brand presence in other regions. The consistency in their rankings within Colorado, despite intense competition, highlights their stronghold and potential for growth. However, understanding how they might replicate this success in other states or across additional categories could be key for future expansion. Observing these dynamics provides valuable insights into the brand's operational strategies and market adaptability.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Care Division has shown a promising upward trajectory in recent months. While consistently ranked 5th from October to December 2024, Care Division climbed to 4th place in January 2025, surpassing Nordic Goddess, which dropped to 5th. This improvement in rank suggests a positive reception of Care Division's products, potentially driven by strategic marketing or product innovation. Despite being behind leaders like Mary's Medicinals and Mary Jane's Medicinals, which have maintained stable positions at 2nd and 3rd respectively, Care Division's sales growth indicates a narrowing gap with its competitors. The brand's ability to increase its market share amidst strong competition highlights its potential to further ascend in rankings, making it a notable contender in the Colorado topical category.
Notable Products
In January 2025, Care Division's top-performing product was the CBD:THC 1:1 The Truth Pain Relief Cream (2000mg CBD, 2000mg THC) in the Topical category, maintaining its first-place rank from previous months with sales of 889 units. The CBD:THC 1:1 Stress Free Tincture (100mg CBD, 100mg THC) held steady in second place, mirroring its December 2024 rank. The CBD/THC 5:1 Dream Sleep Tincture (500mg CBD, 100mg THC) consistently ranked third, showing a slight increase in sales compared to the previous month. The CBD/THC 20:1 Everyday Care Tincture (2000mg CBD, 100mg THC) improved its position, moving up to fourth place from fifth in November 2024. Meanwhile, the Carefree - CBD/THC 1:1 Pain Relief Cream (500mg CBD, 500mg THC) dropped to fifth place, reflecting a decrease in sales from December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
