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Dec-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Care Division has demonstrated a strong presence in the Tincture & Sublingual category. Throughout the last four months of 2024, the brand maintained a consistent ranking, holding the second position from October to December after climbing from third in September. This steady performance indicates a robust demand for their products despite a slight dip in sales in October and November, before a notable increase in December. Such resilience in rankings, even with fluctuating sales figures, suggests a loyal customer base and effective market strategies.
The Topical category in Colorado presents a slightly different picture for Care Division. The brand consistently held the fifth position from September through November, but it managed to improve its standing to fourth in December. This upward movement in rankings is a positive indicator of growth and increased market penetration. The rise in sales during December further supports this trend, showcasing Care Division's ability to capitalize on market opportunities. However, the absence of the brand in the top 30 for other categories suggests potential areas for expansion and improvement.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Care Division has shown a notable upward trajectory in its rankings and sales performance. From September to December 2024, Care Division consistently held the 5th position but made a significant leap to 4th place in December, surpassing Nordic Goddess, which dropped to 5th. This improvement in rank is accompanied by a positive sales trend, with December sales nearly doubling from November, indicating a strong recovery and growth potential. Despite being behind leading brands like Mary's Medicinals and Mary Jane's Medicinals, Care Division's ability to climb the ranks suggests an effective strategy in capturing market share and enhancing brand visibility in a competitive market.
Notable Products
In December 2024, the top-performing product from Care Division was the CBD:THC 1:1 The Truth Pain Relief Cream (2000mg CBD, 2000mg THC), maintaining its consistent first-place ranking from previous months, with sales reaching 1098 units. The CBD:THC 1:1 Stress Free Tincture (100mg CBD, 100mg THC) climbed back to second place, matching its October position, with notable sales improvement. The Carefree - CBD/THC 1:1 Pain Relief Cream (500mg CBD, 500mg THC) also achieved second place, rising from its third position in November. The CBD/THC 5:1 Dream Sleep Tincture (500mg CBD, 100mg THC) maintained a steady third place, while the CBD/THC 20:1 Everyday Care Tincture (2000mg CBD, 100mg THC) dropped to fourth place from its previous fifth position. Overall, the product rankings showed dynamic shifts, particularly within the top four positions, reflecting changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
