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Oct-2024
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Overview
Market Insights Snapshot
In the Colorado market, Care Division has shown notable shifts in its performance across categories. Within the Tincture & Sublingual category, the brand maintained a strong presence, holding the second rank in both August and September 2024. However, a decline was observed in October, where it fell to the fifth position. Despite this drop, the brand's performance in the Topical category remained stable, consistently ranking fifth from August through October. This stability, coupled with their earlier higher rankings, underscores a solid foothold in the Colorado market, although the decline in sales for Tinctures & Sublinguals from July to October might be a point of concern for the brand.
It's important to note that Care Division's absence from the top 30 in other states or provinces, as indicated by missing rankings, suggests areas where the brand could potentially expand or improve its market penetration. The consistent presence in Colorado's Topical category, paired with fluctuating rankings in Tinctures & Sublinguals, highlights a dual strategy that balances between maintaining established success and addressing areas needing growth. Observing these movements provides insights into the brand's strategic focus and market adaptability, especially as it navigates the competitive landscape of cannabis products across different regions.
Competitive Landscape
In the competitive landscape of the Topical category in Colorado, Care Division has maintained a consistent position, ranking 5th from August through October 2024. This stability in rank, despite a decline in sales from August to October, suggests a strong brand presence and customer loyalty. Notably, Mary Jane's Medicinals consistently holds a top-three position, indicating a significant competitive edge with much higher sales figures. Meanwhile, Nordic Goddess remains steady at 4th place, but with a downward sales trend, which could present an opportunity for Care Division to close the gap. NectarBee and My Brother's Flower are positioned below Care Division, with the latter experiencing a notable drop in sales, further solidifying Care Division's competitive standing. This dynamic suggests that while Care Division faces strong competition, there is potential to leverage its stable ranking to capture more market share.
Notable Products
In October 2024, Care Division's top-performing product was the CBD:THC 1:1 The Truth Pain Relief Cream (2000mg CBD, 2000mg THC) in the Topical category, maintaining its number one rank for four consecutive months, despite a decrease in sales to 949 units. The CBD:THC 1:1 Stress Free Tincture (100mg CBD, 100mg THC) held its position at rank two, showing a slight increase in sales from September to October. The Carefree - CBD/THC 1:1 Pain Relief Cream (500mg CBD, 500mg THC) rose to the third position, improving from its previous fifth-place standing in August and September. A new entry, the CBD/THC 10:1 Mend Tincture (1000mg CBD, 100mg THC), debuted at rank four in October. Meanwhile, the CBD/THC 5:1 Dream Sleep Tincture (500mg CBD, 100mg THC) slipped back to fifth place after previously ranking second in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
