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Nov-2024
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Overview
Market Insights Snapshot
Carter's Aromatherapy Designs (C.A.D.) has shown a consistent performance in the California market across different product categories. In the Tincture & Sublingual category, C.A.D. maintained a steady rank of 13th from September through November, reflecting a positive trend as their sales increased from $28,934 in September to $37,596 in November. This consistency suggests a strong foothold in this niche, although the brand did not break into the top 10. Meanwhile, in the Topical category, C.A.D. holds a more prominent position, consistently ranking 4th from September to November. This stability at a higher rank indicates a solid consumer base and effective market strategies in this segment.
Interestingly, the brand's absence from the top 30 in any other states or provinces highlights a potential area for growth and expansion. The lack of ranking in other regions could be seen as a missed opportunity, especially given the competitive nature of the cannabis market. C.A.D.'s performance in California could serve as a benchmark for their strategies in other states, should they choose to expand their presence. The data suggests that while C.A.D. has a stronghold in specific categories within California, there is room for further development and market penetration across other regions to enhance their overall brand footprint.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Carter's Aromatherapy Designs (C.A.D.) has consistently maintained a strong position, ranking fourth from September to November 2024. This stability is notable, especially when compared to competitors like Care By Design, which fluctuated between fourth and seventh place during the same period. Despite Mary's Medicinals and Buddies holding steady at the top two and three positions respectively, C.A.D. has managed to outperform Sweet ReLeaf (CA), which remained in fifth place. The consistent ranking of C.A.D. suggests a strong brand presence and customer loyalty, even as sales figures show a slight decline from September to November. This indicates an opportunity for C.A.D. to leverage its stable ranking to potentially increase market share by focusing on strategies that could boost sales and further differentiate from competitors.
Notable Products
In November 2024, Carter's Aromatherapy Designs (C.A.D.) saw Tranquility Tincture (1000mg THC, 29ml) rise to the top position with sales reaching 338 units, marking a significant increase from its consistent second-place ranking in previous months. The CBD/THC 2:1 Rasta Pain Cream (1000mg CBD, 500mg THC, 2oz) dropped to the second position after holding the top spot from August to October. The CBD/THC Elevation Tincture (1150mg CBD, 40mg THC) improved its standing to third place, showcasing a steady upward trend. Meanwhile, CBD/THC 2:1 Nana's Unscented Greaze (108mg CBD, 68mg THC) maintained a consistent presence in the top five, securing fourth place. Nana's Woo Woo Tincture (7.5mg CBD, 221.7mg THC) made its debut on the list in fifth place, reflecting growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
