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Oct-2024
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Overview
Market Insights Snapshot
In California, Carter's Aromatherapy Designs (C.A.D.) has shown a consistent presence in the Tincture & Sublingual category, maintaining its rank at 12th place for both September and October 2024. This stability suggests a solid foothold in this segment, despite a slight dip in sales during September, which rebounded in October. Meanwhile, in the Topical category, C.A.D. has demonstrated a strong performance, holding steady at the 4th position from August through October. This consistency in the top tier indicates a robust acceptance of their topical products in the market, reflecting their effective engagement with consumer preferences in the state.
It's noteworthy that C.A.D. did not make it into the top 30 brands in any other states or provinces across the categories tracked, which might suggest a concentrated focus or stronger brand recognition within California. This absence from other markets could be viewed as a potential area for growth or a strategic decision to dominate locally before expanding. The brand's ability to maintain and slightly improve its rankings in California amidst competitive pressures highlights its potential for further growth if it decides to expand its presence beyond this state. Understanding the dynamics of their performance in California could offer insights into how they might replicate such success in other markets.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Carter's Aromatherapy Designs (C.A.D.) has shown a consistent performance, maintaining its rank at 4th place from August to October 2024, after a slight improvement from 5th place in July. This stability in rank is noteworthy given the competitive pressures from brands like Mary's Medicinals, which consistently holds the 2nd position, and Buddies, which remains firmly in 3rd place. Despite these strong competitors, C.A.D. has managed to increase its sales from July to September, peaking in September before a slight decline in October. This trend suggests a resilient market presence, although it highlights the need for strategic initiatives to further close the gap with higher-ranking brands. Meanwhile, Sweet ReLeaf (CA) and Liquid Flower trail behind, with Sweet ReLeaf (CA) experiencing fluctuations in rank and sales, indicating potential vulnerabilities that C.A.D. could leverage to solidify its position further.
Notable Products
In October 2024, the top-performing product from Carter's Aromatherapy Designs (C.A.D.) was the CBD/THC 2:1 Rasta Pain Cream, maintaining its position as the number one ranked product for the fourth consecutive month with sales of 341 units. The CBD:THC 2:1 Mimosa Cream climbed back to the second rank, showing a significant improvement from its fifth place in September. The Tranquility Tincture remained steady in the third position, consistent with its ranking in August and September. The CBD/THC Elevation Tincture dropped slightly to fourth place, having been third in the previous two months. The CBD:THC Everyday Tincture entered the rankings for the first time, securing the fifth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
