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Jan-2025
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Overview
Market Insights Snapshot
Carter's Aromatherapy Designs (C.A.D.) has shown consistent performance in the California market, particularly within the Tincture & Sublingual and Topical categories. In the Tincture & Sublingual category, C.A.D. maintained a steady 13th rank from October 2024 through January 2025, indicating a stable position amidst competition. Sales in this category have seen a gradual increase over the months, with a notable jump in January 2025. This upward sales trend suggests growing consumer interest or successful marketing strategies. In contrast, the Topical category has seen C.A.D. consistently hold the 4th position, demonstrating strong brand loyalty or product efficacy. Despite a dip in sales in November 2024, the brand rebounded in December, highlighting resilience and potential seasonal demand fluctuations.
While C.A.D.'s presence in California is well-established, the absence of rankings in other states or provinces suggests a concentrated market strategy or limited distribution network. This could be seen as a missed opportunity for expansion or a strategic focus on strengthening their position in a key market. The lack of top 30 rankings outside of California might also indicate high competition or differing consumer preferences in other regions. Overall, C.A.D.'s performance in California is commendable, but there is room for growth and diversification into other markets to enhance their brand footprint and capitalize on emerging opportunities.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Carter's Aromatherapy Designs (C.A.D.) has consistently maintained a stable position, ranking 4th from October 2024 through January 2025. This steady rank indicates a strong foothold amidst fierce competition. Notably, Mary's Medicinals has dominated the top spot consistently, while Buddies holds a firm 3rd place, showcasing a robust market presence that C.A.D. competes closely against. Meanwhile, Care By Design and Sweet ReLeaf (CA) have shown slight fluctuations in their ranks, with Sweet ReLeaf (CA) moving up to 5th place by January 2025. Despite these shifts, C.A.D.'s consistent ranking reflects a solid customer base and effective brand strategy, though the brand may need to innovate or expand its offerings to challenge the higher-ranked competitors and capture a larger market share.
Notable Products
In January 2025, Carter's Aromatherapy Designs (C.A.D.) saw the Tranquility Tincture (1000mg THC, 29ml) rise to the top of the sales rankings, maintaining its first place from November 2024 and achieving a notable sales figure of 314 units. The CBD/THC 2:1 Rasta Pain Cream (1000mg CBD, 500mg THC, 2oz) slipped slightly to second place, despite being the top performer in October 2024. The CBD/THC 2:1 Nana's Unscented Greaze (108mg CBD, 68mg THC) climbed to third place, showing a consistent upward trend from its fifth-place ranking in October 2024. Nana's Woo Woo Tincture (7.5mg CBD, 221.7mg THC) entered the rankings at fourth place, demonstrating a strong performance. The CBD:THC 2:1 Mimosa Cream (215mg CBD, 130mg THC, 1.9oz) rounded out the top five, experiencing a drop in ranking from its second place in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
