Dec-2024
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Overview
Market Insights Snapshot
In the California market, Carter's Aromatherapy Designs (C.A.D.) has shown consistent performance in the Tincture & Sublingual category, maintaining a steady rank of 13th from October through December 2024. This indicates a stable position in a competitive segment, with a notable increase in sales from $33,416 in October to $36,164 in December. In contrast, the Topical category has seen C.A.D. secure a strong 4th place throughout the last four months of 2024, demonstrating their solid foothold in this category. Despite a slight dip in sales in October, the brand rebounded by December, suggesting effective strategies in maintaining their market presence.
While C.A.D. enjoys a robust position in the California market, their absence from the top 30 rankings in other states or provinces suggests potential areas for growth and expansion. Not being ranked in other regions could be seen as a missed opportunity, highlighting the need for strategic planning to penetrate these markets. This lack of presence in additional markets contrasts with their strong performance in California, where they have demonstrated the ability to maintain and even improve their standings in key categories. Such insights could guide future efforts to replicate their California success in other states.
Competitive Landscape
In the competitive landscape of the California Topical cannabis market, Carter's Aromatherapy Designs (C.A.D.) consistently holds the fourth position from September to December 2024. Despite maintaining a stable rank, C.A.D. faces stiff competition from brands like Mary's Medicinals, which dominates the market with a steadfast second place, and Buddies, which also maintains a consistent third place. Notably, Kush Queen shows a positive trajectory, climbing from ninth to sixth place over the same period, potentially signaling a rising threat. While C.A.D.'s sales figures reflect a slight decline from September to November, they rebound in December, suggesting resilience and potential for growth amidst a competitive environment. This stability in rank and the December sales uptick highlight C.A.D.'s strong brand presence and ability to compete effectively in a challenging market.
Notable Products
In December 2024, the CBD/THC 2:1 Rasta Pain Cream from Carter's Aromatherapy Designs (C.A.D.) reclaimed its position as the top-performing product, achieving the highest rank with sales of 393 units. The CBD:THC 2:1 Mimosa Cream followed closely in second place, showing a significant improvement from its absence in the November rankings. The CBD/THC Elevation Tincture maintained a steady performance, holding the third position consistently from November to December. Tranquility Tincture experienced a drop from first place in November to fourth in December, indicating a shift in consumer preference. Lastly, CBD/THC 2:1 Nana's Unscented Greaze slightly improved its standing, moving from fourth in November to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.