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Mar-2025
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Overview
Market Insights Snapshot
Castle Rock Farms has shown notable performance across different categories and provinces, with significant movements in rankings that highlight their growth trajectory. In Alberta, the brand has maintained a strong presence in the Flower category, moving from a rank of 15 in December 2024 to 11 by March 2025, a consistent upward trend that reflects their increasing market share. The Pre-Roll category in Alberta also shows an impressive climb, improving from rank 11 in December to 8 in March. This suggests a robust demand and effective strategy in this category. In British Columbia, Castle Rock Farms has made significant strides in the Flower category, moving from a rank of 70 to 45 over the same period, signaling a positive reception and growing popularity among consumers.
While Castle Rock Farms has made headway in Alberta and British Columbia, their performance in Ontario highlights both challenges and opportunities. In the Pre-Roll category, the brand was not in the top 30 as of December 2024, but by March 2025, they improved to rank 67. This indicates a positive, albeit gradual, penetration into the Ontario market. The absence of the brand in the top 30 Flower category in British Columbia during the same period, however, suggests room for improvement and potential market strategies that could be employed. Overall, Castle Rock Farms is demonstrating a promising upward trend in several key markets, with Alberta showing the most robust growth, particularly in the Pre-Roll category, where sales have seen a significant increase.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Castle Rock Farms has shown a promising upward trajectory in recent months. Starting from the 11th position in December 2024, the brand has climbed to 8th place by March 2025, showcasing a steady improvement in rank. This upward movement is significant, especially when compared to competitors like Redecan, which maintained a relatively stable position around the 5th and 6th ranks, and Dab Bods, which experienced a decline from 2nd to 7th place over the same period. While Castle Rock Farms' sales figures are not disclosed, the brand's improved ranking suggests a positive trend in market performance, potentially driven by increased consumer preference or strategic marketing initiatives. This rise in rank positions Castle Rock Farms as a growing contender in the Alberta Pre-Roll market, indicating a potential for increased market share and sales momentum in the coming months.
Notable Products
In March 2025, Castle Rock Farms' top-performing product was Pick Me Up Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its first-place ranking from February 2025 with a notable sales figure of 10,024 units. The Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) held steady at the second position, showing consistent demand over the past few months. Gastropop Pre-Roll 10-Pack (5g) remained in third place, having entered the rankings in February 2025. Triangle Octane (14g) improved its position from fifth in February to fourth in March, indicating a positive trend in the Flower category. Lastly, HGH Pre-Roll 10-Pack (3.5g) re-entered the rankings in fifth place after being unranked in February, showing a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
