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Nov-2024
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Overview
Market Insights Snapshot
Castle Rock Farms has shown notable progress in the Alberta market, especially in the Flower category. Starting from a rank of 94 in August 2024, they have climbed to 28 by November 2024, indicating a positive trajectory and increasing consumer interest. Their sales in this category have also seen a significant upward trend, suggesting effective market strategies or product reception. In contrast, their performance in the Flower category in British Columbia has been less impressive, with a consistent decline in rankings from 55 in August to 67 in November. This downward trend might point towards stronger competition or shifting consumer preferences in the region.
In the Pre-Roll category, Castle Rock Farms has maintained a strong presence in British Columbia, consistently staying within the top 13 brands and reaching a peak rank of 9 in September and October. This consistent performance suggests a solid foothold in the market despite slight fluctuations. Conversely, in Ontario, their ranking has lingered outside the top 30, peaking at a rank of 86 in August and slightly improving to 91 by November. This indicates potential challenges in gaining traction in Ontario, possibly due to market saturation or competitive pressures. The performance across these regions highlights the varying dynamics Castle Rock Farms faces in different markets, with some areas showing promise and others indicating room for strategic improvements.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Castle Rock Farms has shown notable fluctuations in its market position from August to November 2024. Initially ranked 13th in August, Castle Rock Farms improved to 9th place in September and October, before slightly dropping to 10th in November. This shift in rank reflects a dynamic market where competitors like Dab Bods have gained traction, moving from 14th in August to 8th by November, indicating a consistent upward trend. Meanwhile, Good Supply experienced a decline from 5th to 9th place over the same period, suggesting potential opportunities for Castle Rock Farms to capitalize on market shifts. Additionally, Thumbs Up Brand has shown significant improvement, climbing from 37th to 12th place, which could pose a future competitive threat. These dynamics highlight the importance for Castle Rock Farms to leverage its current market position and address emerging competitive pressures to sustain and enhance its sales performance in the region.
Notable Products
For November 2024, Castle Rock Farms' top-performing product remains the Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one ranking with sales reaching 7751 units. The Pick Me Up Pre-Roll 10-Pack (5g) saw a significant rise, climbing from fourth to second place, indicating a notable increase in consumer preference. Gold Drops Infused Pre-Roll 3-Pack (1.5g) slipped one position to third but still showcased strong sales performance. The HGH Pre-Roll 10-Pack (3.5g) experienced a decline in rank from third to fourth, suggesting a shift in customer demand. Lemon Cherry Diamond Infused Pre-Roll 3-Pack (1.5g) held steady at fifth place, maintaining consistent sales growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
