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Jan-2025
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Overview
Market Insights Snapshot
Castle Rock Farms has shown notable performance in the Alberta market, especially in the Flower and Pre-Roll categories. In the Flower category, the brand has made significant strides, moving from a rank of 32 in October 2024 to 12 by January 2025. This upward trend is accompanied by a substantial increase in sales, indicating strong consumer demand. Similarly, their Pre-Roll products have maintained a strong presence, consistently ranking within the top 12 from November 2024 to January 2025. This consistent performance in Alberta showcases the brand's growing market presence and consumer preference for their products in this region.
In contrast, Castle Rock Farms has faced challenges in the British Columbia market, particularly in the Flower category, where they have not been able to break into the top 30 rankings. Despite this, their Pre-Roll category has performed relatively well, maintaining a top 10 position in October and November 2024 before slightly declining to 14 by January 2025. The Ontario market presents a different scenario, where Castle Rock Farms' Pre-Roll products have struggled to gain significant traction, remaining outside the top 90 rankings throughout the period. These variations highlight the brand's differing levels of market penetration and consumer reception across Canadian provinces.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Castle Rock Farms has demonstrated a remarkable upward trajectory in its market positioning. Initially absent from the top 20 in October 2024, Castle Rock Farms surged to the 12th position by November 2024 and further climbed to 11th by December 2024, maintaining this rank into January 2025. This ascent is indicative of a significant increase in sales, positioning Castle Rock Farms closer to established competitors. For instance, 1964 Supply Co consistently held ranks 12 or 13, while Good Supply experienced a decline from 9th to 12th place over the same period. Meanwhile, Shred and PIFF maintained stronger positions, with Shred consistently in the top 9 and PIFF fluctuating between 9th and 10th. Castle Rock Farms' ability to close the gap with these competitors suggests a robust growth strategy and increasing consumer preference, making it a brand to watch in the Alberta Pre-Roll market.
Notable Products
In January 2025, Castle Rock Farms' top-performing product was the Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g), maintaining its number one ranking from previous months with sales of 8,257 units. The Pick Me Up Pre-Roll 10-Pack (5g) held steady in the second position, showing consistent performance after climbing from fourth in October 2024. The Gold Drops Infused Pre-Roll 3-Pack (1.5g) remained at third place, indicating stable demand. Triangle Octane (14g) made a notable entry into the top five, ranking fourth after being unranked in November and December 2024, with a significant sales increase to 5,239 units. The HGH Pre-Roll 10-Pack (3.5g) dropped to fifth place, reflecting a decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
