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Oct-2024
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Overview
Market Insights Snapshot
Castle Rock Farms has shown varied performance across different categories and regions. In Alberta, the brand's Flower category has seen a significant upward trajectory, climbing from not being in the top 30 in July 2024 to securing the 34th position by October 2024. This indicates a growing acceptance and demand for their Flower products, with sales increasing substantially over the months. Conversely, in British Columbia, the Flower category has experienced a decline in rankings, moving from 46th in July to 59th in October, suggesting a potential challenge in maintaining market share or consumer interest in this category.
The Pre-Roll category has been a strong performer for Castle Rock Farms, especially in British Columbia, where it improved its ranking from 12th in July to 8th in October 2024, reflecting a solid consumer preference and consistent sales figures. In Ontario, however, the Pre-Roll category has struggled to break into the top 80, hovering around the 85th to 88th positions over the months. This suggests that while Castle Rock Farms has a competitive edge in some regions, it faces challenges in others, particularly in expanding its presence and consumer base in Ontario's competitive market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Castle Rock Farms has shown a notable upward trend in rankings over the past few months. Starting from a rank of 12 in July 2024, Castle Rock Farms improved its position to 8 by October 2024. This positive trajectory indicates a strengthening market presence, especially when compared to competitors like Good Supply, which saw a decline from rank 5 to 9 during the same period. Meanwhile, Station House has been a strong performer, climbing from rank 10 to 6, suggesting a competitive challenge for Castle Rock Farms. Despite these dynamics, Castle Rock Farms' sales figures have rebounded in October after a dip in previous months, reflecting a potential recovery and resilience in a competitive market. This upward movement in both rank and sales positions Castle Rock Farms as a brand to watch in the evolving Pre-Roll segment in British Columbia.
Notable Products
For October 2024, Castle Rock Farms' top-performing product was the Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its first-place ranking for the fourth consecutive month with sales reaching 6040 units. The Gold Drops Infused Pre-Roll 3-Pack (1.5g) secured the second position, consistent with its September ranking, showing a slight decline from its top rank in July. The HGH Pre-Roll 10-Pack (3.5g) remained stable in third place, while the Pick Me Up Pre-Roll 10-Pack (5g) moved up to fourth place from its previous fifth position in July. Notably, the Triangle Octane (14g) made its debut in the Flower category, entering at fifth place. Overall, the rankings for these top products have shown minimal fluctuation, indicating consistent consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
