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Jan-2025
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Overview
Market Insights Snapshot
Ceres has demonstrated consistent performance across multiple categories in the state of Washington. Notably, the brand has maintained a steady third-place ranking in both the Capsules and Tincture & Sublingual categories from October 2024 through January 2025. This consistency indicates a strong foothold and loyal customer base in these segments. In the Topical category, Ceres has dominated the market, securing the first-place ranking consistently during the same period. This leadership position suggests Ceres's exceptional strength and consumer preference in Topicals, despite a noticeable dip in sales from December 2024 to January 2025.
In the Edibles category, Ceres has held a solid seventh-place ranking across the months, which reflects a stable yet competitive position. This ranking suggests that while Ceres is a recognized player in Edibles, there is room for growth and potential to climb higher in the rankings. The absence of Ceres in the top 30 brands in other states or provinces might suggest either a focused strategy on the Washington market or challenges in expanding their footprint beyond this region. These insights provide a glimpse into Ceres's strategic positioning and potential opportunities for growth in other markets.
Competitive Landscape
In the Washington state topical category, Ceres has consistently maintained its position as the top-ranking brand from October 2024 through January 2025. This unwavering leadership is particularly notable given the competitive landscape, where brands like Double Delicious and Agro Couture have also shown stability in their respective ranks, holding steady at second and third place. While Ceres experienced a notable dip in sales in January 2025, its sales figures remain significantly higher than those of its competitors, reinforcing its dominant market position. The consistent ranking of Ceres as number one, despite fluctuations in sales, highlights its strong brand presence and customer loyalty in the topical market within Washington.
Notable Products
In January 2025, Ceres's top-performing product was the CBD/THC 1:1 Xtra Strength Dragon Balm Roll on, maintaining its first-place rank from previous months despite a dip in sales to 12,332 units. The CBD/THC 1:1 Sativa Assorted Fruit Chews 10-Pack also held steady at the second rank, continuing its consistent performance. The CBD/THC 1:1 Indica Assorted Fruit Chews 10-Pack climbed back to third place after slipping to fourth in December 2024, indicating a slight recovery in sales. The CBD:CBN:CBG Dragon Balm Xtra Strength Roll On dropped to fourth place, reflecting a decrease in popularity or sales volume. A new entry, the Sativa Assorted Fruit Chews 10-Pack, debuted at fifth place, suggesting a growing interest in this product category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
