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Dec-2024
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Overview
Market Insights Snapshot
Ceres has shown consistent performance across multiple categories in Washington. In the Capsules category, Ceres maintained a steady third-place ranking from September to December 2024, indicating a stable market presence despite some fluctuations in sales figures. Interestingly, the Edible category also saw Ceres holding on to a solid seventh-place ranking throughout the same period. This consistency suggests a loyal customer base and effective product offerings, even as sales figures showed a positive upward trend, especially in December. Such stability across these categories highlights Ceres's strong foothold in the Washington market.
In the Tincture & Sublingual category, Ceres maintained a strong third-place ranking, showcasing its competitive edge and popularity in this niche. The Topical category, however, is where Ceres truly shines, holding the top position consistently from September to December 2024. This dominance in the Topical category reflects a significant market share and consumer preference for Ceres products. The absence of rankings in other states or provinces could be seen as a limitation, suggesting that while Ceres is a dominant player in Washington, there may be opportunities for expansion or increased competition in other regions.
Competitive Landscape
In the Washington Topical category, Ceres has consistently maintained its top rank from September to December 2024, showcasing its dominance in the market. Despite facing competition from brands like Double Delicious and Agro Couture, which have held steady at second and third ranks respectively, Ceres has managed to significantly outpace them in sales. The sales figures for Ceres have shown a robust upward trend, indicating strong consumer preference and effective market strategies. In contrast, while Double Delicious and Agro Couture have also experienced sales growth, their figures remain substantially lower, highlighting Ceres' commanding lead in this segment. This sustained performance not only reinforces Ceres' brand strength but also suggests a well-executed strategy that could continue to secure its top position in the coming months.
Notable Products
In December 2024, the top-performing product from Ceres was the CBD/THC 1:1 Xtra Strength Dragon Balm Roll on, maintaining its number one rank from previous months with sales reaching 22,181 units. The CBD/THC 1:1 Sativa Assorted Fruit Chews 10-Pack held steady in second place, showing consistent popularity. The CBD:CBN:CBG Dragon Balm Xtra Strength Roll On also retained its third position, indicating stable demand. Notably, the CBD/THC 1:1 Dragon Deep Roll Up climbed to fourth place, a significant improvement from its previous rank in October 2024. Meanwhile, the CBD/THC 1:1 Indica Assorted Fruit Chews 10-Pack slipped slightly to fifth place, yet still demonstrated strong sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
