.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Washington, Ceres has demonstrated consistent performance across various cannabis categories. Notably, the brand has maintained a strong presence in the Topical category, consistently ranking first from August to November 2024. This dominance is reflected in their sales figures, which saw a steady increase over the months. Similarly, in the Capsules and Tincture & Sublingual categories, Ceres has held a stable third position, indicating a reliable market presence. However, while the brand's ranking in the Edible category has remained at seventh place, it's noteworthy that they have not broken into the top three, suggesting potential areas for growth or increased competition within that segment.
While Ceres has shown robust performance in Washington, the lack of ranking in the top 30 for other states and provinces could be seen as a significant gap in their market strategy. This absence highlights the brand's concentrated success in Washington, but also points to opportunities for expansion and diversification across other regions. The consistent rankings in Washington suggest a strong brand loyalty and market penetration, yet the absence in other markets implies that Ceres may need to explore strategic initiatives to replicate their success beyond Washington's borders. This data presents a mixed picture of both stability and untapped potential, offering a nuanced view of Ceres' overall market performance.
Competitive Landscape
In the Washington Topical category, Ceres has maintained a consistent lead over its competitors, holding the top rank from August to November 2024. This dominance is reflected in its sales figures, which are significantly higher than those of its closest competitor, Double Delicious, which consistently ranks second. While Ceres has seen a steady increase in sales over these months, Double Delicious has experienced fluctuations, with a notable dip in September before recovering in November. Meanwhile, Agro Couture, ranked third since September, shows a gradual sales increase, yet remains far behind Ceres. This consistent top-ranking position and sales growth trajectory for Ceres suggest a strong brand presence and customer loyalty in the Washington Topical market, positioning it well ahead of its competitors.
Notable Products
In November 2024, the top-performing product from Ceres was the CBD/THC 1:1 Xtra Strength Dragon Balm Roll on, maintaining its first-place ranking consistently over the past four months with a sales figure of $17,984. The CBD/THC 1:1 Sativa Assorted Fruit Chews held steady in the second position, indicating stable consumer demand. Similarly, the CBD:CBN:CBG Dragon Balm Xtra Strength Roll On and the CBD/THC 1:1 Indica Assorted Fruit Chews retained their third and fourth positions, respectively. A notable change was observed in the Mixed Assorted Fruit Chews 10-Pack, which re-entered the rankings in fifth place after being absent for two months. Overall, the rankings reflect consistent consumer preferences for Ceres' topical and edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
