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Oct-2024
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Overview
Market Insights Snapshot
In the state of Colorado, CG Labs has shown varying performances across different cannabis product categories. In the Concentrates category, the brand has consistently hovered around the 50th rank from August to October 2024, after initially being ranked 57th in July. This suggests a slight improvement in their market presence, although they are still outside the top 30 brands, indicating room for growth. Meanwhile, in the Flower category, CG Labs has demonstrated a more positive trajectory, climbing from the 44th position in September to 37th in October, suggesting a strengthening in their market position. This upward movement in Flower sales could be a key area for CG Labs to focus on for further expansion.
However, CG Labs' performance in the Pre-Roll and Vapor Pens categories presents a mixed picture. In Pre-Rolls, the brand maintained a stable ranking around the 69th position from August to October, which indicates a consistent yet modest presence in the market. On the other hand, the Vapor Pens category saw CG Labs drop out of the top 30 entirely by October, after reaching a peak rank of 55 in September. This decline might point to challenges in retaining market share in the Vapor Pens segment, highlighting an area that may require strategic adjustments. The fluctuations in rankings across these categories offer insights into where CG Labs might focus its efforts to optimize performance and capitalize on growth opportunities in Colorado.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, CG Labs has shown a promising upward trajectory in its rankings, moving from 41st in July 2024 to 37th by October 2024. This positive shift contrasts with some of its competitors, such as Bloom County, which saw a decline from 19th to 33rd in the same period, and Natty Rems, which dropped from 22nd to 41st. Meanwhile, Nuhi experienced a notable improvement, climbing from 58th to 40th, potentially indicating a growing market presence. Despite these shifts, CG Labs has managed to maintain a stable sales performance, with a slight increase in October, suggesting resilience and potential for further growth amidst fluctuating market dynamics. This analysis highlights the importance for CG Labs to continue leveraging its upward momentum to capture more market share in the competitive Colorado Flower category.
Notable Products
In October 2024, GG4 Infused Pre-Roll (1g) maintained its position as the top-performing product for CG Labs, continuing its first-place ranking from August and September, with notable sales of 1570 units. Gorilla Glue #4 (28g) emerged as the second top-seller, marking its debut in the rankings this month. Ice Cream Cake (28g) secured the third position, also appearing for the first time in the top rankings. Sour Diesel (1g) followed closely in fourth place, indicating a strong entry into the rankings. Lastly, #Sprinklez (1g) returned to the fifth position, having previously been ranked fifth in August, demonstrating consistent performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
