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Dec-2024
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Overview
Market Insights Snapshot
Cheeba Chews has demonstrated varied performance across different states, particularly in the edible category. In Colorado, the brand maintained a steady presence, ranking 12th in both September and October 2024, before dropping to 16th in November and December. This consistency in ranking, despite a dip in sales in November, indicates a stable market position in the state. Meanwhile, Massachusetts presented a challenging market for Cheeba Chews, as they were ranked 59th in September and did not make it into the top 30 in subsequent months. This lack of presence in the top rankings highlights the competitive nature of the Massachusetts market for edibles.
In Missouri, Cheeba Chews showed a positive trend, climbing from the 34th position in September to 26th in October, before stabilizing around the 28th and 30th positions in November and December. This upward movement suggests growing consumer interest and market penetration in Missouri. Conversely, in Nevada, the brand experienced fluctuations, with rankings oscillating between 25th and 28th, and peaking at 20th in November. Such volatility could point to seasonal demand changes or increased competition in the Nevada market. Overall, Cheeba Chews' performance reflects a dynamic interplay of market forces across different states, with varied success in maintaining and improving their standings.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Cheeba Chews has experienced fluctuations in its rank, maintaining a steady position at 12th in September and October 2024, but dropping to 16th in November and December 2024. This decline in rank could be attributed to the rising performance of competitors such as Rebel Edibles, which improved from 18th in September to 14th by December, and Zoobies, which climbed from 25th to 18th over the same period. Meanwhile, Dixie Elixirs maintained a higher rank than Cheeba Chews throughout, albeit with a slight decline from 10th to 15th. Despite these challenges, Cheeba Chews' sales figures remained relatively stable, suggesting potential resilience in customer loyalty or brand recognition. However, the competitive pressure from brands like PAX, which re-entered the top 20 by December, indicates a dynamic market where Cheeba Chews must strategize to regain its competitive edge.
Notable Products
In December 2024, the top-performing product for Cheeba Chews was the CBN/THC 1:2 Sleepy Time Chocolate Taffy Chew 20-Pack (50mg CBN, 100mg THC), which rose to the first position with sales of 2521 units. The Sativa Chocolate Taffy 10-Pack (100mg) maintained its second-place ranking from November 2024, showing consistent performance. The Hybrid Caramel Chews 10-Pack (100mg), which was the top product in previous months, dropped to third place. The CBD/THC/CBG 1:1:1 Trifecta Be Happy Caramel Taffy (100mg CBD, 100mg THC, 100mg CBG) climbed to fourth place, indicating increased consumer interest. Meanwhile, the Indica Chocolate Taffy 10-Pack (100mg) slipped to fifth place from third in November 2024, reflecting a slight decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
