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Aug-2024
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Overview
Market Insights Snapshot
Chewee's has experienced varying levels of success across different states and categories in recent months. In Massachusetts, Chewee's performance in the Edible category has seen a decline, with the brand falling out of the top 30 rankings from June 2024 onwards. This drop indicates a potential challenge in maintaining market presence and consumer interest in Massachusetts. However, it's important to note that Chewee's initial sales figures in May 2024 were relatively strong, suggesting that there is a foundation to build upon if strategic adjustments are made.
In contrast, Chewee's has shown a more stable and improving trajectory in the state of Washington. Ranking consistently at 30th place from June to August 2024 in the Edible category, Chewee's has managed to maintain its position within the top 30 brands. Moreover, the brand's sales in Washington have demonstrated a positive trend, with a notable increase from $19,431 in May 2024 to $29,928 in August 2024. This upward movement signifies a growing consumer base and potentially effective market strategies in Washington.
Competitive Landscape
In the Washington edible cannabis market, Chewee's has shown a steady improvement in rank over the summer of 2024, moving from 34th in May to consistently holding the 30th position from June to August. This upward trend is particularly notable when compared to competitors such as Spot, which saw a decline from 27th in May to falling out of the top 20 by August, and Northwest Cannabis Solutions, which re-entered the top 40 in July at 36th and improved slightly to 34th in August. Meanwhile, Flav maintained a relatively stable position, fluctuating between 25th and 29th, and C4 Cannaburst showed a slight improvement from 29th to 28th. Chewee's consistent rank improvement is a positive indicator of its growing market presence and could suggest increasing consumer preference or effective marketing strategies, positioning it favorably against its competitors in terms of sales momentum.
Notable Products
For Aug-2024, the top-performing product from Chewee's is Sea Salt Caramel 10-Pack (100mg), maintaining its rank at 1 with sales of 892 units. Indica Sea Salt Caramel Chews 10-Pack (100mg) holds the second position, showing a consistent rank improvement since May-2024. Sativa Sea Salt Caramel 10-Pack (100mg) remains steady at rank 3, with a notable increase in sales figures. Indica Classic Caramel 10-Pack (100mg) has risen to the fourth spot, indicating a positive trend since its introduction in July-2024. Indica Caramel Apple Live Resin Chews 10-Pack (100mg) debuts at rank 5, showcasing promising initial sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
