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Dec-2024
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Overview
Market Insights Snapshot
Chewee's has shown a varied performance across different states and categories in recent months. In Washington, the brand has maintained a consistent presence in the top 30 for the Edible category, holding steady at rank 29 from September through December 2024. This consistency is indicative of a stable demand and customer base in the state, suggesting that Chewee's has effectively captured and retained its market segment. However, the situation is quite different in Massachusetts, where Chewee's has not appeared in the top 30 rankings for the Edible category from September to December 2024. This absence from the top rankings could be a point of concern, indicating either a highly competitive market or a need for strategic adjustments in the state.
In terms of sales trends, Chewee's has experienced an upward trajectory in Washington, with sales figures increasing from September to December 2024, peaking at 31,500 units in December. This growth highlights a positive reception and possibly effective marketing or distribution strategies. Meanwhile, in Massachusetts, while specific ranking data is not available, the sales figures also show an increase from October to December, suggesting some level of market penetration despite not breaking into the top 30. The contrasting performances in these two states may provide insights into regional preferences and the competitive landscape that Chewee's navigates.
Competitive Landscape
In the Washington edible market, Chewee's has shown a consistent performance, maintaining its rank at 29th place from November to December 2024, despite a competitive landscape. Notably, Canna Vita (WA) has been a close competitor, showing a steady improvement from 30th to 28th place over the same period, indicating a potential threat to Chewee's position. Meanwhile, Hi-Burst experienced a slight decline in rank from 24th to 27th, which could suggest an opportunity for Chewee's to capture more market share if it capitalizes on Hi-Burst's downward trend. Although Saints and Flav were not ranked in the top 20 during these months, their presence in the market with stable sales figures indicates they remain relevant competitors. Chewee's sales have shown a positive trajectory, rising from October to December 2024, which is a promising indicator of its growing consumer base and market penetration.
Notable Products
In December 2024, Chewee's top-performing product was the Sea Salt Caramel 10-Pack (100mg) in the Edible category, maintaining its first-place rank for four consecutive months with sales of 931 units. The Indica Sea Salt Caramel Chews 10-Pack (100mg) held the second position, improving from its third-place ranking in November 2024, with a noticeable increase in sales to 712 units. Indica Classic Caramel 20-Pack (100mg) dropped to third place after briefly climbing to the second spot in November. Sativa Classic Caramel 20-Pack (100mg) made a significant leap, moving up to fourth place from fifth in November, demonstrating growing consumer interest. Meanwhile, Sativa Sea Salt Caramel 10-Pack (100mg) experienced a slight decline, falling to fifth place in December from fourth in the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
