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Nov-2024
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Overview
Market Insights Snapshot
Chill Medicated has shown varying performance across different categories and states, with notable movements in the beverage and topical categories. In Massachusetts, the brand's ranking in the beverage category fluctuated from 4th in August to 5th in November. Although the brand maintained a strong presence, the decline in sales over the months suggests a challenging market environment. Conversely, in the topical category, Chill Medicated experienced a dip in its ranking from 2nd in August to 7th in October, before recovering to 3rd in November, indicating a potential rebound in consumer interest or strategic adjustments that paid off.
In Michigan, Chill Medicated has maintained a consistent top position in the topical category, holding the 1st rank from August through November, which underscores its dominance and strong consumer preference in this segment. However, its performance in the beverage category remained stable but less dominant, consistently ranking around 5th to 7th place. This suggests that while Chill Medicated is a leader in topicals, there is room for growth and improvement in the beverage market within Michigan. The brand's ability to sustain its leadership in topicals, despite fluctuating sales, highlights its strong brand loyalty and competitive edge in this particular category.
Competitive Landscape
In the Michigan Topical category, Chill Medicated has consistently maintained its top position from August to November 2024, demonstrating its strong market presence and consumer preference. This unwavering rank is particularly notable given the competitive landscape, where brands like Mary's Medicinals have also shown stability, holding the second position throughout the same period. Despite a dip in sales for Chill Medicated in October, they rebounded in November, which suggests resilience and effective market strategies. Meanwhile, Rise (MI) has shown upward momentum, moving from fourth to third place in November, indicating increasing competition. This competitive dynamic highlights the importance for Chill Medicated to continue innovating and engaging with its customer base to sustain its leading position.
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Notable Products
In November 2024, the top-performing product for Chill Medicated was the CBD/THC 1:1 Extreme X Body Rub (2000mg CBD, 2000mg THC, 2.5oz) in the Topical category, maintaining its first-place ranking for the fourth consecutive month with sales of 3461 units. The Grape Syrup (200mg) in the Beverage category moved up to second place, showing a notable increase from its fourth-place position in October. The Maxx - CBD/THC 1:1 Medicated Body Rub (1000mg CBD, 1000mg THC) re-entered the rankings in third place after not being ranked in October. Watermelon Syrup (200mg) made its debut in the rankings in fourth place. The CBD/THC 1:1 Extreme X Body Rub (150mg CBD, 150mg THC) dropped to fifth place, showing a significant decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
