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Dec-2024
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Overview
Market Insights Snapshot
Chill Medicated has shown varied performance across different categories and states. In the Massachusetts market, their Beverage category saw a decline in rankings from September to December 2024, moving from 2nd to 5th place. This downward trend was accompanied by a decrease in sales, indicating challenges in maintaining their competitive edge. Conversely, in the Topical category within the same state, Chill Medicated demonstrated a strong upward trajectory, improving their rank significantly from 7th in October to 2nd by December. This suggests a growing consumer preference for their topical products in Massachusetts.
In Michigan, Chill Medicated has consistently dominated the Topical category, maintaining the top rank from September through December 2024. This stable leadership indicates a strong market presence and consumer loyalty for their topical offerings. However, their performance in the Beverage category has been less dynamic, with a steady 6th place ranking from October to December. While this suggests a consistent demand, it also highlights a potential area for growth and increased market penetration. Such insights into category-specific performance can guide strategic decisions for the brand's future expansion and marketing efforts.
Competitive Landscape
In the Michigan Topical category, Chill Medicated has maintained its dominant position, consistently ranking first from September to December 2024. This stability in rank indicates a strong market presence and consumer preference. However, while Chill Medicated remains at the top, its sales figures show a slight decline from September to December, suggesting potential challenges in sustaining growth. In contrast, Mary's Medicinals, which holds a steady second place, has experienced a notable increase in sales during the same period, potentially signaling increased competition. Meanwhile, Rise (MI) has improved its position from fourth to third place, with a consistent upward trend in sales, indicating a growing threat to Chill Medicated's market share. These dynamics highlight the importance for Chill Medicated to innovate and reinforce its brand loyalty to maintain its leadership in the Michigan Topical market.
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Notable Products
In December 2024, Chill Medicated's top-performing product was CBD/THC 1:1 Extreme X Body Rub, maintaining its number one rank for four consecutive months with a notable increase in sales to 3680 units. The Grape Syrup held its position as the second best-seller, climbing from fourth in October and showing a consistent upward trend. Watermelon Syrup, a new contender in the rankings, secured the third position with impressive sales growth from November. Meanwhile, the Maxx - CBD/THC 1:1 Medicated Body Rub moved down to fourth place, despite a slight dip in sales figures. Blue Raspberry Syrup entered the top five for the first time this month, indicating growing consumer interest in Chill Medicated's beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
