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Oct-2024
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Overview
Market Insights Snapshot
Chill Medicated has shown a strong presence in the Massachusetts market, particularly in the Beverage category. Over the past few months, the brand has climbed the rankings, moving from 5th place in July 2024 to securing the 2nd position by September and maintaining it through October. This upward trend indicates a growing consumer preference for their beverage products in the state. However, in the Topical category, Chill Medicated experienced a decline, dropping from 2nd place in both July and August to 7th in October. This suggests potential challenges in maintaining consumer interest or increased competition in the topical space within Massachusetts.
In Michigan, Chill Medicated has maintained a stronghold in the Topical category, consistently holding the top rank until October, when it slipped to 2nd place. Despite this slight dip, the brand's topical products have clearly resonated well with consumers in Michigan. On the other hand, their performance in the Beverage category has been more volatile. Starting from 8th place in July, they improved to 5th in September but slightly regressed to 6th in October. This fluctuation in rankings suggests a competitive landscape in Michigan's beverage market, where Chill Medicated is striving to solidify its position.
Competitive Landscape
In the Michigan Topical category, Chill Medicated has experienced a notable shift in its competitive standing from July to October 2024. Initially holding the top rank for three consecutive months, Chill Medicated was overtaken by Mary's Medicinals in October, which climbed from the second position to claim the top spot. This change in rank coincides with a decrease in Chill Medicated's sales, while Mary's Medicinals saw a resurgence in sales, indicating a potential shift in consumer preference or market dynamics. Meanwhile, Escape Artists and Rise (MI) maintained their positions at third and fourth, respectively, throughout this period, suggesting a stable competitive environment below the top two contenders. This competitive landscape highlights the importance for Chill Medicated to reassess its strategies to regain its leading position in the market.
Notable Products
In October 2024, Chill Medicated's top-performing product was the CBD/THC 1:1 Extreme X Body Rub, which maintained its first-place rank for the fourth consecutive month with sales of $3,160. The Cherry Syrup remained in second place, though its sales slightly decreased from September. The Grape Syrup made a notable entry into the rankings, securing the third position with a strong performance. Watermelon Syrup (500mg) climbed to the fourth spot after being ranked fifth in August. Meanwhile, Watermelon Syrup (200mg) debuted in the rankings at fifth place, highlighting a growing preference for beverage products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
