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Oct-2024
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Overview
Market Insights Snapshot
Chowie Wowie has demonstrated impressive performance in the Edible category across several Canadian provinces. In Alberta, the brand has consistently climbed the ranks, maintaining a steady position at 8th place from September to October 2024. This upward trend is accompanied by a notable increase in sales, indicating a strong market presence and consumer preference in the province. Conversely, in British Columbia, Chowie Wowie experienced a slight dip, moving from 11th to 12th place in October. This decline in ranking coincides with a decrease in sales, suggesting potential challenges in maintaining consumer engagement in this region.
In Ontario, Chowie Wowie has shown a positive trajectory, advancing from 14th place in July to 11th place by October. This improvement is supported by strong sales figures, reflecting a growing popularity among consumers. Meanwhile, in Saskatchewan, the brand has consistently held a top-five position, indicating a robust foothold in the market. The stable ranking suggests a loyal customer base and effective market strategies. The absence of Chowie Wowie from the top 30 in certain other provinces highlights areas for potential growth and market penetration.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Ontario, Chowie Wowie has demonstrated a stable yet competitive presence. Over the past few months, Chowie Wowie's rank has fluctuated slightly, moving from 14th in July 2024 to 11th by October 2024. This upward trend indicates a positive reception in the market, especially when compared to competitors like 1964 Supply Co, which improved from 16th to 13th, and Rosin Heads, which moved from 17th to 14th. However, Chowie Wowie faces stiff competition from Fly North, which consistently ranks higher, maintaining a position within the top 10. Despite this, Chowie Wowie's sales figures have shown resilience, closely trailing those of Bhang, which improved its rank from 13th to 10th. This suggests that while Chowie Wowie is gaining ground, particularly in sales, it must continue to innovate and differentiate to climb higher in the rankings amidst a dynamic competitive environment.
Notable Products
In October 2024, the top-performing product for Chowie Wowie was the CBD/THC 1:1 Solid Milk Chocolate Bar 2-Pack (10mg CBD, 10mg THC) in the Edible category, maintaining its consistent first-place ranking since July 2024 with sales of 37,867 units. The THC Solid Milk Chocolate Bar (10mg) also held its ground in the second position across the same months. The CBD/THC1:1 Soft Caramel Milk Chocolate (10mg CBD, 10mg THC) remained in third place, showing consistent popularity. The CBD/THC 1:1 Crunchy Praline Balanced Milk Chocolate (10mg CBD, 10mg THC) maintained the fourth position, indicating stable demand. Notably, the CBD:THC 1:1 Mango Pineapple Gummies 4-Pack (10mg CBD, 10mg THC) entered the rankings in October at fifth place, suggesting a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
