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Dec-2024
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Overview
Market Insights Snapshot
Chowie Wowie has demonstrated a consistent performance in the Edible category across various Canadian provinces. In Alberta, the brand maintained a stable ranking at 8th place for September and October 2024, before slightly improving to 7th in November and December 2024. This upward movement in Alberta coincides with a notable increase in sales during December, suggesting a strong finish to the year. Meanwhile, in Ontario, Chowie Wowie has shown a progressive climb from 13th in September to 8th in December, indicating a strengthening market presence. This positive trend in Ontario reflects a growing consumer demand for their products, culminating in a significant sales boost by December.
In contrast, British Columbia presents a more stable yet less dynamic scenario, where Chowie Wowie held steady at 12th place from October to December 2024, having slipped slightly from 11th in September. This consistency, albeit without upward movement, suggests a steady consumer base but also highlights potential areas for growth within the province. In Saskatchewan, the brand experienced a slight decline from 5th place in September and October to 7th by December, which could indicate increased competition or changing consumer preferences. Despite this, the sales figures remained relatively stable, suggesting the brand still holds a solid position in the market.
Competitive Landscape
In the Ontario edible cannabis market, Chowie Wowie has demonstrated a positive trajectory in terms of rank and sales over the last few months of 2024. Starting from a rank of 13 in September, Chowie Wowie improved to 8 by December, showcasing a consistent upward trend. This improvement is notable when compared to competitors like Bhang, which fluctuated between ranks 10 and 12, and 1964 Supply Co, which also showed improvement but remained slightly behind Chowie Wowie by December. Meanwhile, Foray and No Future maintained higher ranks consistently, with No Future leading the category. Chowie Wowie's sales growth is indicative of its increasing popularity, as it surpassed Bhang in sales by December and closed the gap with 1964 Supply Co. This upward momentum positions Chowie Wowie as a strong contender in the competitive landscape, appealing to consumers seeking quality edible products in Ontario.
Notable Products
In December 2024, Chowie Wowie's top-performing product was the CBD/THC 1:1 Solid Milk Chocolate Bar 2-Pack, maintaining its number one rank since September. This product achieved impressive sales figures, reaching 45,673 units sold. The THC Solid Milk Chocolate Bar consistently held the second position throughout the last four months, indicating stable consumer preference. The CBD/THC 1:1 Soft Caramel Milk Chocolate also maintained its third rank, showing a slight increase in sales compared to previous months. Notably, the CBD/THC 1:1 Cookies N' Cream Balanced White Chocolate debuted in the rankings in November and held steady in fifth place by December, demonstrating growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
