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Jan-2025
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Overview
Market Insights Snapshot
Classix has shown varied performance across different states and categories over the past few months. In the Arizona market, the brand's ranking in the Flower category has seen a decline, moving from 25th in October 2024 to 39th by January 2025. This drop indicates a challenging period for Classix in maintaining its position in the competitive Arizona flower market. Conversely, in Colorado, Classix has maintained a strong and stable presence in the Flower category, consistently holding the 4th position from October 2024 through January 2025. This stability highlights the brand's solid footing in Colorado's flower market, contrasting with its performance in Arizona.
In the Illinois market, Classix experienced a decline in the Flower category, dropping from 41st in October 2024 to 50th by January 2025, indicating a need for strategic adjustments. Meanwhile, in the Vapor Pens category, Classix has shown resilience in Ohio, emerging in December 2024 at 25th place. However, the brand did not appear in the top 30 for Vapor Pens in Ohio in October and November 2024, suggesting a recent improvement in this category. The brand's absence from the top 30 in Maryland's Vapor Pens category by January 2025, after being ranked 23rd in October 2024, points to potential challenges that might need addressing to regain market share.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Classix has maintained a steady rank at 4th place from October 2024 through January 2025. This consistent positioning highlights its resilience amidst fluctuating market dynamics. Notably, Good Chemistry Nurseries and Triple Seven have consistently outperformed Classix, holding the top three positions, with Triple Seven experiencing a drop from 2nd to 3rd place in December 2024. Meanwhile, Billo has shown a significant upward trend, climbing from 11th to 6th place by January 2025, which could pose a future threat to Classix's ranking. Additionally, TREES made a remarkable recovery from being outside the top 20 in December 2024 to securing the 5th position by January 2025. These shifts indicate a dynamic market where Classix's stable rank reflects a strong brand presence, yet it must remain vigilant of rising competitors like Billo and TREES to sustain its market share.
Notable Products
In January 2025, the top-performing product for Classix was Pink Zkittles (14g) in the Flower category, maintaining its leading position from November 2024 with sales of 6,493 units. Strawpicana (14g) emerged as a strong contender, securing the second rank with significant sales figures. Super Starfruit (14g) held the third position, showing a slight decline from its second rank in December 2024. Moroccan Peaches (14g) and Watermelon Rush (14g) debuted in the rankings at fourth and fifth positions, respectively, indicating a fresh interest in these products. Overall, the ranking changes suggest a dynamic market with Pink Zkittles consistently performing well, while other products are gaining traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
