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Dec-2024
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Overview
Market Insights Snapshot
Classix has shown varying performance across different states and categories, with notable trends in Colorado and Arizona. In Colorado, the brand maintained a strong presence in the Flower category, consistently ranking 4th from October to December 2024, despite a slight decrease in sales towards the end of the year. However, their performance in the Pre-Roll category saw a decline, dropping from 17th in September to 26th by December. This suggests a strategic opportunity for Classix to bolster its presence in Pre-Rolls. Meanwhile, in Arizona, Classix's position in the Flower category dropped significantly from 14th in September to 38th by December, indicating a potential area for improvement. Interestingly, Classix was not ranked in the top 30 for Vapor Pens in Arizona after September, highlighting a need for a stronger market strategy in this segment.
In Illinois, Classix's performance was mixed across categories. The Vapor Pens category showed upward momentum, moving from 30th place in September to 25th by December, which is a positive sign of growth and consumer acceptance. Conversely, the Flower category remained relatively stable, although outside the top 30, suggesting a need for targeted marketing or product enhancement. In Ohio, Classix experienced fluctuations in the Flower category, ranking as high as 11th in September, dropping to 23rd in October, and recovering to 14th by December. This volatility could be indicative of competitive pressures or shifting consumer preferences. The Vapor Pens category in Ohio also saw an interesting pattern, with Classix re-entering the top 30 in December, suggesting potential for growth in this product line.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Classix has maintained a consistent rank of 4th place from October to December 2024, after a slight improvement from 5th place in September. This stability suggests a solid market presence, although it faces stiff competition from brands like Triple Seven, which fluctuated between 2nd and 3rd place, and Good Chemistry Nurseries, which held strong in the top three. Notably, Green Dot Labs experienced a decline from 4th to 5th place, indicating a potential opportunity for Classix to further solidify its position. Despite a slight dip in sales in December, Classix's overall sales trajectory from October to November showed resilience, contrasting with the more volatile performance of competitors like 710 Labs, which saw a significant rank improvement from 11th to 6th place by December. This competitive analysis highlights Classix's steady performance amidst a dynamic market, suggesting potential for strategic growth and increased market share.
Notable Products
In December 2024, the top-performing product from Classix was Garlic Punch (14g) in the Flower category, securing the first rank with a notable sales figure of 6222. Super Starfruit (14g), also in the Flower category, climbed to the second position, slightly improving from its third place in November. Sour Tangie (14.15g) maintained a steady performance, achieving third place in December. Honey Child Pre-Roll (1g) entered the rankings at fourth position, showcasing a strong presence in the Pre-Roll category. GMO Slurricane (14g) experienced a slight decline, moving from fourth in November to fifth in December, indicating a shift in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
