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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Classix concentrated 56.65% of sales in Vapor Pens with a month-over-month increase of 55.83% but a year-over-year decline of 4.70%, while Flower took 31.78% share with a 258.88% MoM surge against a 93.11% YoY drop. Pre-Roll accounted for 9.81% share with 117.32% MoM growth and a 77.44% YoY contraction, and Concentrates held 1.76% share with a 390.38% MoM jump and an 18.73% YoY decline. Average price fell 25.91% YoY to $18.45, while Vapor Pens priced at $22.14 and Flower at $31.90, indicating mix-driven pressure as lower-priced segments expand. The pattern implies Classix reactivated distribution or inventory across multiple categories month over month while still absorbing deep year-over-year losses, shifting the base toward Vapor Pens leadership and opportunistic rebounds in Flower and Pre-Roll.
With Vapor Pens leading share at 56.65% and holding a state-category rank of 44 in Maryland, the 55.83% MoM rebound alongside a 4.70% YoY slip suggests a stabilization tactic built on promotional pricing, given the 25.91% brand-wide YoY price reduction. Flower’s 258.88% MoM spike paired with a 93.11% YoY collapse signals a tactical push to recapture shelf presence rather than sustainable demand at $31.90 average price, while Pre-Roll’s 117.32% MoM lift against a 77.44% YoY decline points to value-driven baskets anchored by the $5.70 ticket. The implication is a repositioning toward price-accessible Vapor Pens and trial-entry Pre-Rolls to rebuild velocity, using short-cycle promotions to re-establish base volume while higher-priced Flower plays a secondary, volatile role.
Competitive Landscape
Classix sits at rank #56 in Illinois Vapor Pens in July 2026, down 10 positions year over year from #46 and sliding 5 spots from April 2026’s #51, while also standing 30 places below its peak of #26 from July 2024; by contrast, &Shine held #1 both year over year and in July 2026 with sales up 11.1% YoY, and Joos climbed from #6 to #4 alongside a 31.9% YoY sales increase. Compared with RYTHM, which slipped from #4 to #5 despite a 23.0% YoY sales gain, Classix’s rank erosion of 10 places outpaced these competitors’ mostly stable or improving positions, indicating a share redistribution away from Classix even as category leaders sustain double-digit growth and implying that the brand’s trajectory points to continued marginalization unless it re-enters the top 40 within the next two quarters.
Notable Products
Dreamsicle (3.5g) delivered the standout move in July 2026 with a +540% month-over-month surge while entering at rank 2, and Wonder Pie Pre-Roll (1g) jumped +242% to rank 1; by contrast, Strawberry Shortcake Distillate Cartridge (1g) fell -12.7% and slid to rank 6. Vapor Pens held six of the top ten SKUs, with Blue Dream Distillate Cartridge (1g) up +122% at rank 8 and Blueberry Cheesecake Distillate Cartridge (1g) up +68% at rank 4, while Ghost Train Haze Distillate Disposable (1g) rose +45.8% to rank 5; the lone Flower spike at rank 2 and a Pre-Roll leader at rank 1 indicate demand is broadening beyond inhalable oils. With only one top-10 decline at -12.7% against multiple triple- and double-digit gains, the mix implies Classix is pivoting toward a two-pillar lineup where Vapor Pens anchor scale and episodic wins in Flower and Pre-Roll set the tempo for growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
