Aug-2025
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Overview
Market Insights Snapshot
Classix has demonstrated varied performance across different states and product categories. In Colorado, the brand has maintained a solid presence in the Flower category, consistently holding the 5th rank from May to August 2025. This stability is indicative of a strong market position and possibly a loyal consumer base in this category. However, in the Pre-Roll category, Classix experienced a decline, starting at the 28th rank in May and dropping to the 49th position by August. This downward trend might suggest increased competition or a shift in consumer preferences within the state.
In Illinois, Classix's performance in the Vapor Pens category has shown slight improvement, moving from the 46th rank in May to the 41st in August, accompanied by a steady increase in sales. This upward movement might indicate growing popularity or effective marketing strategies. Conversely, in New Jersey, Classix's ranking in the Flower category has notably decreased, dropping from 31st in May to 65th by August, which could be a cause for concern regarding their competitive edge in the state. Meanwhile, the brand's entry into the Pre-Roll category in New Jersey, although ranked outside the top 30 initially, shows some potential for growth. In Ohio, the brand has maintained a consistent presence in the Flower category, though it experienced a slight drop from 37th to 38th by August, suggesting a need to bolster its market strategy to maintain or improve its position.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Classix has maintained a consistent rank at 5th place from May to August 2025, showcasing stability in its market position. Despite this consistency, competitors like Billo and Dro have shown significant upward mobility, with Billo climbing from 21st to 6th place and Dro moving from 19th to 7th place over the same period. This suggests that while Classix's sales have seen a steady increase, competitors are gaining traction more rapidly. Meanwhile, Green Dot Labs and Triple Seven (777) have consistently held higher ranks at 4th and 3rd places, respectively, indicating a more entrenched market presence. For Classix, the challenge lies in differentiating itself amidst these dynamic shifts and accelerating its growth to climb higher in the rankings.
Notable Products
In August 2025, Lemon Stellar (14g) from the Flower category maintained its top position as the best-selling product for Classix, with sales reaching 4512 units. Jungle Tartz (14g) rose to the second spot, improving from its fourth-place ranking in July. Oreoz (14g) debuted in the third position, marking its first appearance in the top ranks. Molotov Cocktail Pre-Roll (0.5g) and Lemoncello Haze Pre-Roll (0.5g) secured the fourth and fifth spots, respectively, both making their first entry into the rankings. This month saw a notable shift with new entries in the rankings, suggesting a diversification in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.