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Oct-2024
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Overview
Market Insights Snapshot
Cloud Cover (C3) has shown a notable performance across various categories in different states, with significant movements observed in the Massachusetts market. In the Concentrates category, the brand maintained a steady ranking at 7th place from September to October 2024, reflecting consistent growth in sales. Meanwhile, in the Flower category, Cloud Cover (C3) experienced a remarkable upward trajectory, climbing from a ranking of 34th in July to 18th by October, showcasing a robust increase in sales figures. This positive trend is mirrored in the Pre-Roll category, where the brand improved its standing from 25th in July to 20th in October, indicating a strengthening presence in the Massachusetts market.
In contrast, the brand's performance in Michigan presents a mixed picture. While Cloud Cover (C3) managed to climb from 87th to 65th place in the Flower category over the four-month period, indicating growth, the Concentrates category saw a significant drop in ranking from 9th to 35th by October, suggesting challenges in maintaining market position. The brand's presence in the Vapor Pens category emerged in September with a ranking of 82nd, but it did not sustain a top 30 position in October. Meanwhile, in Missouri, Cloud Cover (C3) has made impressive strides in the Concentrates category, advancing from 9th to an impressive 2nd place by October, highlighting a strong market capture. However, in the Flower category, the brand saw a decline from 22nd to 27th place, indicating a need to bolster its market strategy in this segment.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Cloud Cover (C3) has demonstrated a notable upward trajectory in rank over the past few months, moving from 34th in July 2024 to 18th by October 2024. This positive trend suggests a growing market presence and increased consumer acceptance. In comparison, Kynd Cannabis Company experienced fluctuations, peaking at 11th in September before dropping to 16th in October, indicating potential volatility. Meanwhile, Rythm showed inconsistency, disappearing from the top 20 in September but reappearing at 17th in October. Local Roots made a significant leap to 16th in September but fell back to 20th in October, while Farmer's Cut saw a sharp decline from 8th in September to 19th in October. These dynamics highlight Cloud Cover (C3)'s steady ascent amidst a competitive and fluctuating market, underscoring its potential to capture more market share as competitors face rank instability.
Notable Products
In October 2024, the top-performing product for Cloud Cover (C3) was Pina Grande (3.5g) in the Flower category, which rose to the number one rank from its previous second-place position in August. Old Dirty Biker (3.5g) also made a significant entry into the rankings, taking the second spot with notable sales figures of 4,634 units. Queso Perro Pre-Roll (1g) secured the third rank, marking its first appearance in the top ranks. Dubble Cup (3.5g) and Queso Perro (3.5g) followed closely, ranking fourth and fifth respectively, both making notable debuts in the rankings. This shift indicates a dynamic change in consumer preferences within the Flower and Pre-Roll categories for Cloud Cover (C3) over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
