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Jan-2025
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Overview
Market Insights Snapshot
Cloud Cover (C3) has demonstrated notable performance across several categories and states. In Massachusetts, the brand's presence in the Concentrates category has been fairly consistent, with rankings fluctuating between 6th and 11th place from October 2024 to January 2025. Their Flower category performance in Massachusetts showed a significant improvement, climbing from 29th place in December 2024 to 16th in January 2025, indicating a potential strategic focus or consumer preference shift. However, the Pre-Roll category saw a dip, falling out of the top 30 in January 2025, which could be a point of concern or an area for future growth.
In Missouri, Cloud Cover (C3) has shown strength in the Concentrates category, maintaining a strong position in the top 10 throughout the observed months, even achieving a 4th place ranking in October 2024. This consistent performance suggests a robust demand for their concentrate products. Conversely, their presence in the Vapor Pens category saw a decline, with no rankings available after November 2024, indicating that they fell out of the top 30. This could highlight an opportunity for the brand to reassess its strategy in this category. Meanwhile, in Michigan, the brand has struggled to maintain a top-tier position, with Flower and Pre-Roll categories mostly outside the top 30, although there was a positive trend in the Flower category, moving from 71st to 50th place by January 2025.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Cloud Cover (C3) has experienced notable fluctuations in its market position over the past few months. Starting at rank 19 in October 2024, Cloud Cover (C3) maintained this position in November but dropped out of the top 20 in December, indicating a potential challenge in sustaining sales momentum. However, a strong comeback in January 2025 saw Cloud Cover (C3) rise to rank 16, surpassing brands like Rythm, which re-entered the top 20 at rank 18, and Bostica, which fell to rank 17. Despite the competitive pressure from higher-ranked brands such as Strane and Shaka Cannabis Company, Cloud Cover (C3)'s January sales performance suggests a positive trend and potential for further growth in the Massachusetts market.
Notable Products
In January 2025, Pina Grande (3.5g) emerged as the top-performing product for Cloud Cover (C3), reclaiming its number one rank with a significant sales figure of 10,396 units, which marks a substantial increase from previous months. MAC Truck (Bulk) made a strong debut, securing the second position, indicating a growing consumer preference for bulk purchases. Boo Berry (1g) also entered the rankings at third place, suggesting a rising demand for smaller, more accessible flower options. Meanwhile, MAC Truck (3.5g) returned to the rankings at fourth place, showing a modest increase in sales compared to earlier months. Fruit Loops (3.5g) rounded out the top five, marking its first appearance in the rankings and hinting at potential for future growth in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
