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Dec-2024
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Overview
Market Insights Snapshot
Cloud Cover (C3) has demonstrated varied performance across different categories and states in recent months. In Massachusetts, the brand has maintained a strong presence in the Concentrates category, consistently ranking within the top 10, although it experienced a slight dip in December 2024. In contrast, its performance in the Flower category has been more volatile, with rankings fluctuating from 19th in October and November to 25th by December. The Pre-Roll category shows a more stable trajectory, with Cloud Cover (C3) holding steady at 23rd place in both November and December, indicating a gradual improvement from earlier months.
In Michigan, Cloud Cover (C3) has faced challenges, particularly in the Concentrates category, where it fell out of the top 30 in November before recovering to 24th place in December. The Flower category also saw the brand struggling to maintain a strong position, with rankings fluctuating significantly, peaking at 63rd in October and dropping to 84th in November. Meanwhile, in Missouri, the brand showed resilience in the Pre-Roll category, climbing from 22nd in October to 18th in December, while its Vapor Pens category ranking was not visible in December, indicating it fell out of the top 30. This mixed performance across states and categories highlights the brand's varying strengths and challenges in different markets.
Competitive Landscape
In the Massachusetts flower category, Cloud Cover (C3) experienced notable fluctuations in its competitive positioning from September to December 2024. Starting at rank 24 in September, Cloud Cover (C3) improved to rank 19 in both October and November, before dropping to rank 25 in December. This trajectory indicates a temporary boost in market presence, likely driven by increased sales in October, which were higher than those of Nature's Heritage and In House during the same month. However, the subsequent decline in December suggests challenges in sustaining this momentum, as competitors like Sparq Cannabis Company surged from rank 31 in November to 24 in December, overtaking Cloud Cover (C3). Meanwhile, Local Roots also demonstrated volatility, dropping from rank 18 in September to 27 in December, highlighting a competitive landscape where brand rankings are highly dynamic and responsive to market strategies.
Notable Products
In December 2024, Cloud Cover (C3) saw Pina Grande (3.5g) as the top-performing product, maintaining its position as the number one ranked flower product with sales of 4,983 units. Chunk Dawg Pre-Roll (1g) was the leading pre-roll in November but dropped to the second position in December. Dubble Cup (3.5g) climbed up to the third rank from its previous fourth position in November, showing a positive trend in the flower category. Boo Berry (3.5g) made its debut in the rankings at fourth place, indicating strong market entry. Double Puff - Chunk Dawg Pre-Roll 2-Pack (1g) also entered the rankings for the first time at fifth place, highlighting its growing popularity among pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
