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Nov-2024
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Overview
Market Insights Snapshot
In Massachusetts, Cloud Cover (C3) has demonstrated a notable upward trajectory in the Concentrates category, climbing from the 10th position in August 2024 to a remarkable 4th place by November 2024. This suggests a strong consumer preference and possibly effective marketing strategies in this category. The Flower category also saw a steady improvement, moving from 28th in August to 19th by November, indicating a growing market presence. However, in the Pre-Roll category, while there was an initial improvement from 30th to 22nd, the brand maintained its 22nd place from October to November, suggesting potential challenges in further market penetration.
In Michigan, Cloud Cover (C3) experienced a significant drop in the Concentrates category, where they fell from 14th in August to being out of the top 30 by November. This sharp decline might indicate increased competition or a shift in consumer preferences. In the Flower category, the brand showed a promising upward trend from 95th in August to 68th in October, although it slipped to 82nd by November, highlighting potential volatility in this market segment. Meanwhile, in the Pre-Roll and Vapor Pens categories, Cloud Cover (C3) failed to secure a spot in the top 30 consistently, indicating areas that may require strategic focus to enhance their market presence.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Cloud Cover (C3) has shown a notable upward trajectory in its rankings over recent months. Starting from a rank of 28 in August 2024, Cloud Cover (C3) improved significantly to reach the 19th position by October and maintained this rank into November. This upward movement suggests a positive reception and increasing market presence. In contrast, Kynd Cannabis Company and Rythm have experienced fluctuations, with Kynd Cannabis Company dropping from 15th to 17th and Rythm not ranking in September, though they reappeared at 18th in October and 20th in November. Meanwhile, Nature's Heritage and Simpler Daze have shown varied performance, with Nature's Heritage gradually climbing from 31st to 21st and Simpler Daze experiencing a dip in October before surging to 18th in November. These dynamics highlight Cloud Cover (C3)'s competitive edge and potential for continued growth in the Massachusetts market.
Notable Products
In November 2024, Cloud Cover (C3) saw Chunk Dawg Pre-Roll (1g) rise to the top position in sales, moving up from fourth place in October. Pina Grande (3.5g), which was the leading product in August and October, dropped to second place with sales of 4,283 units. Old Dirty Biker (3.5g) maintained its third-place ranking from October, showing consistent performance. Dubble Cup (3.5g) entered the rankings in November at fourth place, while Chem Delight (Bulk) followed closely in fifth place. This month highlighted a shift in consumer preference towards the Pre-Roll category, as evidenced by the rise of Chunk Dawg Pre-Roll to the leading position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
