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Jan-2025
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Overview
Market Insights Snapshot
CLOVR's performance in the Missouri market shows varied results across different product categories. In the Edible category, CLOVR has maintained a position within the top 30, with a slight improvement from 30th in October 2024 to 28th in November, before settling back to 30th by January 2025. This indicates a consistent presence in the market, although without significant upward momentum. In contrast, the Pre-Roll category has seen more dynamic movement, with CLOVR peaking at 14th in November before dropping to 22nd by January. This suggests some volatility in their market position, possibly influenced by competitive pressures or seasonal demand shifts.
For Vapor Pens, CLOVR's ranking in Missouri has been less favorable, consistently remaining outside the top 50. The brand's position deteriorated from 52nd in October to 64th in December, with a slight recovery to 61st by January. This downward trend is coupled with a significant drop in sales, indicating challenges in capturing market share in this category. The absence of a top 30 ranking highlights a potential area for strategic improvement. Despite these challenges, the Pre-Roll segment's initial strong performance might offer insights into consumer preferences that could be leveraged across other product lines.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll market, CLOVR has shown a dynamic shift in its ranking and sales performance over the recent months. From October 2024 to January 2025, CLOVR experienced a notable fluctuation, starting at rank 16, peaking at 14 in November, and then dropping to 22 by January. This decline in rank coincides with a significant drop in sales from November to January, indicating potential challenges in maintaining market share. Meanwhile, competitors like Cloud Cover (C3) and TWAX have shown resilience, with TWAX notably improving its rank from 26 to 19, despite a previous dip. Safe Bet also experienced a decline in rank and sales, similar to CLOVR, suggesting a broader market trend. Interestingly, Robust, although absent from the rankings initially, emerged in December and January, indicating a potential new contender in the market. These shifts highlight the competitive pressures CLOVR faces and underscore the importance of strategic adjustments to regain its standing in Missouri's pre-roll category.
Notable Products
In January 2025, the top-performing product for CLOVR was the Gator Breath Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed from fourth place in December to secure the number one spot. It achieved notable sales of 1339 units. The Watermelon Sucker (25mg) maintained its position as the second-best seller in the Edible category, consistent with its rank from November. The Cherry Limeade Sucker (25mg) held steady in third place for consecutive months, demonstrating consistent demand. Meanwhile, the Clementine Pre-Roll (1g) dropped to fourth, and the Blue Dream Pre-Roll (1g) fell from first in December to fifth in January, indicating a shift in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
