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Oct-2024
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Overview
Market Insights Snapshot
In the Missouri market, CLOVR has shown varied performance across different cannabis product categories. Notably, in the Edible category, CLOVR made a significant leap in September 2024, breaking into the top 30 with a rank of 29 before slightly dropping to 31 in October. This indicates a positive trend, as they were not in the top 30 in July and August. Meanwhile, in the Pre-Roll category, CLOVR maintained a more consistent presence, hovering around the 25th position, with a slight improvement to rank 24 in October. This consistency suggests a solid foothold in the Pre-Roll market despite some fluctuations in sales volumes.
Conversely, CLOVR's performance in the Vapor Pens category in Missouri has been less promising. The brand has consistently ranked outside the top 30, with a downward trend from July to October, culminating in a rank of 55. This suggests challenges in gaining traction in this category, despite a peak in sales in July. The decline in rank and sales might indicate increasing competition or shifting consumer preferences. These insights provide a snapshot of CLOVR's market dynamics, with some categories showing potential for growth while others may require strategic reevaluation.
Competitive Landscape
In the Missouri Pre-Roll category, CLOVR has experienced fluctuating rankings over the past few months, with its rank shifting from 25th in July 2024 to 24th in October 2024. Despite these changes, CLOVR remains a competitive player in the market. Notably, Safe Bet has shown significant volatility, peaking at 18th in September before dropping to 26th in October, which may indicate a temporary surge rather than sustained growth. Meanwhile, Vertical (MO) has maintained a relatively stable position, consistently ranking around 22nd, suggesting steady sales performance. Daybreak Cannabis experienced a decline from 15th in July to 25th in October, potentially opening opportunities for CLOVR to capture more market share if this trend continues. The competitive landscape in Missouri's Pre-Roll category is dynamic, with brands like Willie's Reserve also showing a notable rise to 23rd in October, suggesting increased competition for CLOVR as it seeks to improve its market position.
Notable Products
In October 2024, the top-performing product from CLOVR was the Clovr x Nuthera - Banana Punch Pre-Roll (1g) in the Pre-Roll category, securing the first rank with sales of 1766 units. Burnt Toast Pre-Roll (1g) followed closely in the second position, experiencing a slight drop from its previous first-place rank in September with 1749 units sold. Flavor God Pre-Roll (1g) debuted in the rankings at third place, while Silver Ghost Pre-Roll (1g) moved down to fourth, indicating a shift in consumer preference. Great Aunt's Secret Pre-Roll 2-Pack (1g) rounded out the top five, marking its first appearance in the rankings. Overall, the Pre-Roll category showed dynamic shifts in product rankings, with new entries and notable changes among the top contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
