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Jan-2025
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Overview
Market Insights Snapshot
Coast Cannabis Co. has demonstrated notable stability in the Edible category within Massachusetts, maintaining its position among the top five brands from October 2024 through January 2025. While the brand experienced a slight dip in sales from October to January, the consistency in ranking suggests a strong market presence and consumer loyalty in this category. This stability is a positive indicator amidst a competitive landscape, as maintaining a top-five ranking over several months is a testament to the brand's appeal and product acceptance among consumers.
In contrast, Coast Cannabis Co. faces challenges in the Vapor Pens category in Massachusetts. The brand did not rank within the top 30 in October 2024, and even though it entered the rankings in November, its position remained relatively low, moving from 78th to 84th by January 2025. This suggests that while Coast Cannabis Co. is successfully capturing the Edible market, there is significant room for growth and improvement in the Vapor Pens category. This disparity in performance across categories could indicate differing consumer preferences or competitive pressures that the brand might need to address strategically.
Competitive Landscape
In the Massachusetts edible market, Coast Cannabis Co. experienced a slight decline in its competitive standing over the last few months, dropping from the 4th position in October 2024 to the 5th position by January 2025. This shift in rank is notable as it reflects a decrease in sales performance, contrasting with the steady or improving sales of competitors. For instance, Incredibles maintained a consistent 7th rank, while Wana and Betty's Eddies held higher positions, with Wana consistently ranking 2nd or 3rd and Betty's Eddies moving from 3rd to 4th. Despite Coast Cannabis Co.'s robust sales figures, the brand's decline in rank suggests increased competition and a need for strategic adjustments to regain its previous standing and boost sales in this competitive market.
Notable Products
In January 2025, the top-performing product for Coast Cannabis Co. was the CBD/CBN/THC 1:1:1 Cranberry Pomegranate Gummies 20-Pack, maintaining its first-place rank consistently from October 2024 through January 2025 with sales of 5539 units. The CBD/CBG/THC 1:1:1 Tangerine Full Spectrum Gummies 20-Pack held the second position, showing a slight decrease in sales compared to previous months. The CBD/THC/THCV 1:1:1 Raspberry Lime Gummies 20-Pack remained third, continuing its steady performance. Restore - THC/CBD/CBC 1:4:1 Boysenberry Gummies 20-Pack climbed to fourth place in November and maintained that rank through January. Meanwhile, the CBN/THC 5:1 Goodnight Grape Gummies 20-Pack, despite being in the top five, experienced a notable decline in sales, dropping to fifth place by January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
