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Nov-2024
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Overview
Market Insights Snapshot
Coda Signature has shown varying performance across different states and categories, particularly in the Edible category within Colorado. In November 2024, the brand secured the 20th position, a slight improvement compared to October when it ranked 23rd. This suggests a rebound after a dip in the previous month. The brand's sales figures in Colorado indicate a fluctuating yet resilient presence in the market, with November sales showing an uptick from October. However, Coda Signature's absence from the top 30 in other states or categories could be a point of concern, indicating potential areas for growth or increased competition.
Focusing on the Colorado market, Coda Signature's performance in the Edible category has been somewhat inconsistent over the past few months. Despite this, the brand managed to climb from the 23rd position in October to 20th in November, demonstrating a positive trajectory. This movement could be attributed to strategic adjustments or seasonal demand changes. While the brand's sales in Colorado show signs of recovery, the lack of top 30 rankings in other regions or categories might hint at challenges the brand faces in expanding its footprint or maintaining competitiveness elsewhere. These insights provide a glimpse into the brand's current standing, offering a foundation for further exploration into its broader market strategies and performance.
Competitive Landscape
In the competitive landscape of the edible category in Colorado, Coda Signature has experienced fluctuating rankings over the past few months, reflecting a dynamic market environment. In August 2024, Coda Signature was ranked 20th, improving to 16th in September, but then dropping to 23rd in October before rebounding to 20th in November. This volatility suggests a competitive pressure from brands like Dablogic, which showed a steady improvement from 21st to 18th place over the same period, and Zoobies, which made a significant leap from 33rd to 19th. Meanwhile, Nove Luxury Chocolate and Muncheez also demonstrated competitive movements, with Nove Luxury Chocolate peaking at 17th in October and Muncheez maintaining a relatively stable presence. These shifts highlight the necessity for Coda Signature to strategize effectively to maintain and enhance its market position amidst aggressive competitors.
Notable Products
In November 2024, the Coffee & Doughnuts Milk Chocolate Bar 20-Pack (100mg) maintained its position as the top-selling product from Coda Signature, despite a decrease in sales to 1,141 units. The Cherry & Sarsaparilla Fruit Notes 20-Pack (100mg) emerged as a strong contender, securing the second rank with notable sales figures. The Toffee & Sea Salt Chocolate Bar 20-Pack (100mg) experienced a slight drop in ranking from second to third, although it saw an increase in sales compared to the previous month. The Maple & Pecan Milk Chocolate Bar 20-Pack (100mg) improved its rank from fifth to fourth, indicating a positive trend in consumer preference. Lastly, the Cream & Crumble White Chocolate Bar 20-Pack (100mg) rounded out the top five, maintaining stable sales performance despite a competitive market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
