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Nov-2024
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Overview
Market Insights Snapshot
Color Cannabis has shown varied performance across different Canadian provinces and product categories. In Alberta, the brand's presence in the Flower category has been inconsistent, as it did not make it to the top 30 rankings for August 2024 and November 2024. However, it reappeared in September and October, only to drop again, indicating a fluctuating market presence. Conversely, in the Pre-Roll category, Color Cannabis maintained a steady position, albeit outside the top 50, showing a slight decline from September to November. This suggests a challenge in maintaining a strong foothold in Alberta's competitive cannabis market.
In British Columbia, Color Cannabis has consistently performed well in the Pre-Roll category, maintaining a top-five ranking from August through November 2024. This highlights their strong market position and consumer preference in this category. The Flower category, however, saw a slight dip in rankings from 24th in August to 29th in November, indicating potential challenges in maintaining growth or facing increased competition. In Ontario, the brand's performance in Pre-Rolls improved significantly from 27th in September to 17th in November, showcasing a positive trend. Meanwhile, in Saskatchewan, Color Cannabis maintained a relatively stable ranking in Pre-Rolls, indicating a steady presence in the market.
Competitive Landscape
In the competitive landscape of pre-rolls in British Columbia, Color Cannabis has experienced a slight decline in rank from August 2024 to November 2024, moving from 4th to 5th place. This shift is primarily influenced by the performance of competitors such as Jeeter, which improved its rank from 6th to 4th over the same period, indicating a robust increase in sales. Additionally, while Shred maintained a strong position, consistently ranking 2nd, it experienced a dip in sales, which could present an opportunity for Color Cannabis to reclaim higher rankings. Meanwhile, Station House and Pistol and Paris have shown steady improvements in their ranks and sales, suggesting a competitive market environment. These dynamics highlight the need for strategic adjustments by Color Cannabis to enhance its market position and counter the upward trends of its competitors.
Notable Products
In November 2024, Mango Haze Pre-Roll 10-Pack (3.5g) maintained its top position as the best-selling product for Color Cannabis, with sales reaching 12,875 units. Space Cake Pre-Roll 10-Pack (3.5g) continued to hold the second spot, showing consistent performance over the months. Ghost Train Haze Pre-Roll 10-Pack (3.5g) remained in third place, despite a noticeable drop in sales compared to previous months. Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) also kept its fourth position, indicating stable demand. Notably, Sour Grapefruit Haze Pre-Roll 10-Pack (3.5g) entered the rankings for the first time in November, securing the fifth spot and highlighting growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
