.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Color Cannabis has shown varied performance across different provinces and categories, reflecting both opportunities and challenges. In Alberta, the brand's flower category has struggled to secure a top 30 position, with rankings fluctuating between 55 and 71. This indicates a potential struggle in maintaining a consistent market presence in this category. Conversely, the pre-roll category in Alberta has shown a slightly more stable trajectory, maintaining a rank within the 50s and 60s, suggesting a steadier, albeit modest, foothold. In British Columbia, Color Cannabis has remained a strong contender in the pre-roll category, consistently holding a top 5 position, which underscores a strong consumer preference and brand loyalty in this category. However, the flower category in British Columbia has seen a slight dip, moving from a rank of 26 in September to 29 in December, indicating minor fluctuations in market dynamics.
In Ontario, Color Cannabis has demonstrated a robust performance in the pre-roll category, peaking at rank 17 in November before slightly declining to 22 in December. This suggests a competitive but favorable position in a potentially lucrative market. Meanwhile, the flower category in Ontario has shown more volatility, with rankings ranging from 29 to 36 over the months, indicating a less stable market presence. Interestingly, the brand's presence in Saskatchewan for the pre-roll category has been inconsistent, with rankings disappearing from the top 30 after October. This absence could signify a significant drop in market share or a strategic retreat from the category. Overall, Color Cannabis's performance highlights the importance of market-specific strategies to navigate the diverse cannabis landscape across provinces.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Color Cannabis has experienced some fluctuations in its market position over the last few months of 2024. Starting in September at rank 4, Color Cannabis slipped to rank 5 in October and maintained this position through December. This shift coincided with a noticeable decline in sales, from a high in September to a lower figure by December. In contrast, Jeeter improved its rank from 5 to 4 in October and sustained this position, with sales figures surpassing those of Color Cannabis during the same period. Meanwhile, Shred consistently held a higher rank, although it experienced a sales decline, indicating potential market saturation or increased competition. Station House and Dab Bods also showed upward trends in sales, with Station House improving its rank from 8 to 6 by October and maintaining it, while Dab Bods climbed from 9 to 7 by November. These dynamics suggest that Color Cannabis faces stiff competition and may need strategic adjustments to regain its higher market rank and boost sales in this competitive environment.
Notable Products
In December 2024, Mango Haze Pre-Roll 10-Pack (3.5g) maintained its position as the top-selling product for Color Cannabis, with sales recorded at 12,068 units. Space Cake Pre-Roll 10-Pack (3.5g) followed closely, consistently holding the second rank throughout the last four months. Ghost Train Haze Pre-Roll 10-Pack (3.5g) and Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) also retained their third and fourth positions, respectively, indicating stable consumer preferences. Notably, the Mango Haze Pre-Roll 2-Pack (0.7g) re-entered the rankings at fifth place in December, after being absent in October and November. Overall, the product rankings for Color Cannabis have shown remarkable consistency over the past months, with no changes in the top four positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
