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Oct-2024
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Overview
Market Insights Snapshot
Color Cannabis has shown varied performance across different Canadian provinces, particularly in the Flower and Pre-Roll categories. In British Columbia, the brand has maintained a steady presence in the Flower category, holding the 23rd position consistently from August to September 2024, before slipping slightly to 24th in October. Despite this minor drop, the sales trend has been positive, with a notable increase in sales from July to October. In Ontario, Color Cannabis made a significant leap in the Flower category, improving its rank from 40th in July to 29th by October, suggesting a growing consumer preference or effective market strategies in place. However, in Alberta, the brand did not make it into the top 30 for the Flower category over the months, indicating potential challenges in market penetration or competition.
In the Pre-Roll category, Color Cannabis has experienced notable fluctuations. In British Columbia, the brand started strong, maintaining the 4th position from July through September, before dropping to 5th in October. This drop is accompanied by a downward sales trend, which could be a point of concern. Meanwhile, in Ontario, the brand faced a slight setback, dropping to 27th position in September but managed to recover to 22nd by October. In Saskatchewan, Color Cannabis maintained a relatively stable presence, despite some ranking fluctuations, indicating a consistent demand for their Pre-Rolls. The performance in Alberta was less favorable, with the brand failing to break into the top 30 rankings in October, suggesting room for improvement in this market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Color Cannabis has experienced a slight decline in its ranking, moving from a consistent 4th place from July to September 2024 to 5th place in October 2024. This shift is notable as Jeeter has ascended from 6th place to 4th place in October, indicating a potential shift in consumer preference or market dynamics. Despite this, Color Cannabis remains a strong player, maintaining a top 5 position consistently, although its sales have shown a downward trend over the months. Meanwhile, Weed Me has held steady at 3rd place, showcasing a stable market presence. Other competitors like Station House and Pistol and Paris have made notable gains in their rankings, which could further impact Color Cannabis's market share if these trends continue. This competitive environment underscores the need for strategic adjustments to maintain or improve Color Cannabis's position in the market.
Notable Products
In October 2024, Mango Haze Pre-Roll 10-Pack (3.5g) maintained its position as the top-selling product for Color Cannabis, with sales figures reaching 13,582 units. Space Cake Pre-Roll 10-Pack (3.5g) closely followed, consistently holding the second rank since August. Ghost Train Haze Pre-Roll 10-Pack (3.5g) remained steady at third place, showing a slight increase in sales from September. Blueberry Seagal Pre-Roll 10-Pack (3.5g) made its debut in the rankings at fourth place, indicating strong market entry. Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) slipped to fifth, continuing a downward trend from July's fifth rank, reflecting a decrease in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
