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Jan-2025
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Overview
Market Insights Snapshot
Color Cannabis has demonstrated varied performance across different provinces and product categories. In Alberta, the brand's presence in the Flower category has seen fluctuations, with rankings dropping out of the top 30 by January 2025, indicating a potential decline in market traction. This contrasts with their performance in the Pre-Roll category, where they have maintained a presence within the top 75, albeit with a downward trend from October 2024 to January 2025. Meanwhile, in British Columbia, Color Cannabis has shown a consistent top 5 presence in the Pre-Roll category, highlighting their strong market position there, although there was a slight dip in their ranking from 5th to 6th by January 2025.
In Ontario, Color Cannabis has experienced a decline in the Flower category rankings, moving from 29th in October 2024 to 40th by January 2025, which suggests a need for strategic adjustments to regain higher market standing. Their performance in the Pre-Roll category in Ontario also saw a decline from 21st to 30th over the same period, indicating challenges in maintaining their competitive edge. In Saskatchewan, Color Cannabis was present in the Pre-Roll category rankings in October and November 2024 but did not maintain a top 30 position thereafter, suggesting a potential area for growth or reevaluation. These movements across provinces and categories highlight the dynamic nature of the cannabis market and the need for brands to adapt to shifting consumer preferences and market conditions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Color Cannabis has shown resilience, maintaining a steady rank of 5th place from October to December 2024, before experiencing a slight dip to 6th place in January 2025. This shift in rank is particularly notable when compared to competitors like Shred, which consistently held higher ranks, fluctuating between 2nd and 4th place, and Station House, which overtook Color Cannabis in January 2025 by climbing to 5th place. Despite the competitive pressure, Color Cannabis's sales trajectory indicates a peak in November 2024, followed by a gradual decline, mirroring broader market trends. Meanwhile, Dab Bods and Pistol and Paris remained lower in rank, suggesting that while Color Cannabis faces stiff competition from the top brands, it maintains a strong position relative to other players in the market.
Notable Products
In January 2025, the top-performing product from Color Cannabis was Mango Haze Pre-Roll 10-Pack (3.5g), maintaining its position at rank 1 since October 2024, with a notable sales figure of 10,808. Space Cake Pre-Roll 10-Pack (3.5g) consistently held the second position across the months, showing strong performance. Ghost Train Haze Pre-Roll 10-Pack (3.5g) also remained steady at rank 3, despite a gradual decrease in sales figures. Pedro's Sweet Sativa Pre Roll 10-Pack (3.5g) stayed at rank 4, indicating stable demand. Sour Grapefruit Haze Pre-Roll 10-Pack (3.5g) re-entered the rankings at position 5, after missing data for December 2024, suggesting a rebound in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
