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Jan-2025
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Overview
Market Insights Snapshot
Colorado's Best Dabs (CBD) has demonstrated notable upward momentum in the Colorado market, particularly within the Concentrates category. Over the course of four months, their ranking improved significantly from 32nd in October 2024 to 19th by January 2025. This upward trend is underscored by a substantial increase in sales, with January 2025 figures showing a marked improvement from October 2024. However, in the Pre-Roll category, they have faced challenges maintaining a competitive position, fluctuating outside the top 50 in November and December 2024 before slightly rebounding to 51st in January 2025. This indicates a potential area for strategic focus to regain stronger market presence in Pre-Rolls.
In contrast, the performance in the Vapor Pens category suggests some difficulties, as Colorado's Best Dabs (CBD) did not rank in the top 30 after October 2024, where they were positioned at 80th. This absence from the top rankings in subsequent months may reflect challenges in capturing consumer interest or market share in this category. The brand's strategic focus on improving its Concentrates offering has evidently paid off, but the lack of presence in Vapor Pens could indicate a need for renewed efforts or innovation to capture more of this market segment. The data provides a compelling narrative of a brand with strengths in certain categories while highlighting areas for potential growth and development.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Colorado's Best Dabs (CBD) has shown a notable upward trend in rankings, moving from 32nd in October 2024 to 19th by January 2025. This improvement suggests a positive reception and growing customer base, despite starting outside the top 20. In contrast, Harmony Extracts experienced fluctuations, ending January 2025 at 21st, while Olio maintained a strong presence, although it dropped to 20th in January after consistently ranking 16th in previous months. Meanwhile, Seed and Smith (LBW Consulting) and Chaos Crispies have shown stability and slight improvements, ranking 17th and 18th respectively in January 2025. Colorado's Best Dabs (CBD)'s sales growth, particularly the significant increase from November to January, indicates a successful strategy in capturing market share and suggests potential for continued advancement against these competitors.
Notable Products
In January 2025, Colorado's Best Dabs (CBD) saw Ghost Train Haze Budder (1g) leading the sales as the top-performing product in the Concentrates category with a notable sales figure of 1081 units. Following closely, White Runtz Shatter (1g) secured the second position, while Gelato Cake Budder (1g) took third place. Gorilla Glue #4 Budder (1g) ranked fourth, demonstrating strong performance in the Concentrates category. The Slurricane Diamond Infused Pre-Roll (1g) rounded out the top five, marking its prominence in the Pre-Roll category. Compared to previous months, these products have maintained or improved their rankings, highlighting consistent consumer demand for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
