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Jan-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Common Buds has demonstrated a mixed performance across different product categories. In the Flower category, Common Buds has struggled to secure a top position, consistently ranking outside the top 30 brands from October 2024 to January 2025. Despite this, there has been a slight improvement in their ranking from December 2024 to January 2025, moving from 55th to 51st position. This indicates a modest upward trend, though the brand remains well outside the top tier in this category. The sales numbers reflect this challenge, with a steady decline over the months, culminating in approximately $180,692 in January 2025. This trend suggests that while Common Buds might be making some headway, they face significant competition within the Flower category.
Conversely, the Pre-Roll category tells a different story for Common Buds in Massachusetts. The brand has shown a promising upward trajectory, climbing from the 33rd position in October 2024 to 19th by January 2025. This ascent into the top 20 is a notable achievement, highlighting the brand's growing presence and competitiveness in the Pre-Roll market. Correspondingly, sales figures have seen a robust increase, with January 2025 sales reaching $311,030, indicating strong consumer demand and successful market penetration. This positive movement suggests that Common Buds is effectively leveraging the Pre-Roll segment to bolster its market presence, contrasting its performance in the Flower category.
Competitive Landscape
In the Massachusetts Pre-Roll market, Common Buds has demonstrated a notable upward trajectory in its rankings over the past few months, moving from 33rd place in October 2024 to a commendable 19th position by January 2025. This improvement is indicative of a strategic shift or successful marketing efforts, as the brand has managed to surpass competitors such as Shaka Cannabis Company and Headliners, both of which have fluctuated in their rankings without significant upward movement. Notably, Springtime, which started at 15th place in October, experienced a decline to 21st by January, highlighting potential market volatility that Common Buds has adeptly navigated. Despite the competitive landscape, Common Buds' consistent sales growth, culminating in a substantial increase by January, underscores its rising influence and potential to further climb the ranks in the Massachusetts Pre-Roll category.
Notable Products
In January 2025, the top-performing product for Common Buds was Bananaconda Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales figure of 4627 units. Following closely was Red Runtz Pre-Roll (1g), which secured the second position with notable sales. Sherbert Cream Pie Pre-Roll (1g) and RS-11 Pre-Roll (1g) took the third and fourth ranks respectively. King Louie Pre-Roll (1g), which previously ranked third in November 2024 and second in December 2024, dropped to the fifth position in January 2025. This shift in rankings highlights the dynamic performance of Common Buds' product lineup over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
