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Dec-2024
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Overview
Market Insights Snapshot
Common Citizen has shown a varied performance across different product categories in the state of Michigan. In the Concentrates category, the brand maintained a steady presence, holding the 6th position from October to December 2024. However, there was a noticeable decline in sales from September to October, with a slight recovery in November before dipping again in December. This could indicate challenges in sustaining consumer interest or increased competition within the Concentrates market. Meanwhile, in the Flower category, Common Citizen demonstrated a positive trajectory, climbing from the 18th position in September to the 9th position by December. This upward movement suggests a growing consumer preference for their Flower products, potentially driven by product innovation or effective market strategies.
Conversely, Common Citizen's performance in the Pre-Roll and Vapor Pens categories in Michigan tells a different story. The brand's ranking in Pre-Rolls fluctuated, peaking at 45th in November before dropping back to 52nd in December, indicating a struggle to maintain a consistent market presence. Similarly, in the Vapor Pens category, Common Citizen did not break into the top 30, with rankings hovering around the 50s throughout the last quarter of 2024. This suggests that while they have a foothold in some categories, there are significant opportunities for growth and improvement in others. The data highlights the importance of strategic adjustments and consumer engagement to enhance their standing in these competitive segments.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Common Citizen has demonstrated a notable upward trajectory in brand rank over the last few months of 2024. Starting from an 18th position in September, Common Citizen climbed to 9th by December, showcasing a significant improvement in market presence. This rise in rank is particularly impressive when compared to competitors such as Fluresh, which fluctuated between 9th and 13th place, and Play Cannabis, which experienced a decline from 5th to 11th place over the same period. Meanwhile, Pure Options surged from outside the top 20 to 6th place in October, maintaining a strong position thereafter. Common Citizen's consistent sales growth, culminating in December, suggests a robust market strategy that has effectively capitalized on shifting consumer preferences, positioning it as a formidable player amidst fluctuating competitor performances.
Notable Products
In December 2024, the top-performing product for Common Citizen was Ice Cream Mints (3.5g) in the Flower category, securing the first rank with sales reaching 10,685 units. Orange Wedding Cake (3.5g) followed closely in the second position, showing a notable rise from its fourth place in October 2024. Dosi-Ghost (3.5g) and Puffo Gelato (3.5g) were ranked third and fourth, respectively, indicating strong performances as they appeared in the rankings for the first time. Buddha Tahoe OG (3.5g) rounded out the top five, maintaining a consistent presence. These shifts highlight a dynamic market with Ice Cream Mints (3.5g) leading the category decisively in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
