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Oct-2024
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Overview
Market Insights Snapshot
Common Citizen has shown a varied performance across different product categories in Michigan. In the Concentrates category, the brand demonstrated strong market presence, consistently ranking within the top 10 from July to October 2024, although it did experience a notable drop from rank 3 in September to rank 10 in October. This suggests a potential shift in consumer preferences or an increase in competition within this category. In the Flower category, Common Citizen's rankings have fluctuated significantly, with a peak at rank 12 in August, followed by a dip to rank 23 in September, before slightly recovering to rank 18 in October. This movement indicates a competitive landscape where maintaining a consistent top-tier position is challenging.
In contrast, Common Citizen's performance in the Pre-Roll category in Michigan has been more stable, with a gradual improvement from rank 76 in August to rank 51 in October. This upward trend could imply successful marketing strategies or product improvements that resonate well with consumers. However, the Vapor Pens category presents a different story, as the brand dropped significantly from rank 45 in September to rank 87 in October, suggesting potential issues such as supply chain disruptions or reduced consumer demand. Interestingly, Common Citizen did not make it to the top 30 in this category, highlighting a critical area for strategic reassessment.
Competitive Landscape
In the competitive landscape of the Michigan flower market, Common Citizen has experienced notable fluctuations in its ranking over the past few months. Starting in July 2024, Common Citizen was ranked 19th, climbed to 12th in August, but then dropped to 23rd in September before recovering slightly to 18th in October. This volatility contrasts with the steady ascent of North Cannabis, which improved its rank from 33rd in July to 17th by October, indicating a consistent growth trajectory. Similarly, Bamn also made significant strides, moving from 52nd in July to 19th in October. Meanwhile, Glacier Cannabis and NOBO showed mixed results, with Glacier Cannabis maintaining a relatively stable position around the mid-teens, while NOBO experienced a decline, ending at 20th in October. These dynamics suggest that while Common Citizen has the potential to climb the ranks, it faces stiff competition from brands that are either steadily improving or maintaining their positions in the market.
Notable Products
In October 2024, GMO Jungle Cake Smalls (3.5g) from Common Citizen emerged as the top-performing product, leading the sales with a figure of $10,157. Biker Kush Pre-Roll (1g) secured the second position in the rankings, reflecting a strong preference for Pre-Roll products. GSD Cured Resin Sugar & Sauce (1g) experienced a slight decline, moving from the top spot in September to third place in October. The Sugar Leaf - Fruitie Pebblez 99 Pre-Roll (1g) and Space Age Cake Popcorn (28g) rounded out the top five, highlighting a consistent demand for both Pre-Roll and Flower categories. Overall, the rankings indicate a stable yet competitive market for Common Citizen's products, with minor shifts in consumer preferences from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
