.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Common Citizen's performance across categories in Michigan reveals a fluctuating presence, particularly in the Concentrates category, where it experienced a marked decline from a consistent third place in August and September 2024 to eighth in October, and a significant drop to 27th by November. This downward trend in Concentrates sales corresponds with a notable decrease in sales figures, suggesting potential challenges in maintaining market share or changes in consumer preferences. In the Flower category, Common Citizen showed more resilience, moving from eighth place in August to 23rd in September, then recovering to 13th in October and slightly declining to 15th in November, indicating some volatility but a relatively stable position among competitors.
In contrast, the Pre-Roll category demonstrated a gradual improvement for Common Citizen, climbing from 84th in August to 58th by November, which could indicate a growing consumer interest in their products or strategic adjustments paying off. However, the Vapor Pens category tells a different story, as the brand fell out of the top 30 by November after a drop from 47th in September to 89th in October. This absence from the top rankings suggests significant challenges in this segment, possibly due to increased competition or shifts in consumer demand. Overall, Common Citizen's performance across these categories in Michigan highlights both challenges and opportunities, with some categories showing promise while others may require strategic reassessment.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Common Citizen has shown fluctuating performance in recent months. After a strong start in August 2024 with a rank of 8, the brand experienced a dip in September, dropping to 23, before recovering to 13 in October and slightly declining to 15 in November. This volatility contrasts with competitors like Simply Herb, which maintained a consistently high rank, peaking at 7 in both September and October before falling to 13 in November. Meanwhile, Redemption has been climbing steadily, improving from 35 in August to 14 in November, indicating a robust upward trend. LivWell also showed significant improvement, moving from a rank of 23 in August to 17 in November. These shifts suggest that while Common Citizen remains a strong player, it faces increasing competition from brands like Redemption and Simply Herb, which are gaining traction and could impact Common Citizen's market share if the current trends continue.
Notable Products
In November 2024, the top-performing product for Common Citizen was Banana Daddy 3.5g in the Flower category, achieving the number one rank with sales of 8780 units. Following closely were Eastside OG 3.5g and LA Pop Rockz 3.5g, securing the second and third ranks, respectively. The product Scoops 3.5g held the fourth position, while Lemon Cherry Gelato 3.5g rounded out the top five. Notably, this was a new ranking for these products, as they were not listed in the top ranks in the previous months of August, September, or October 2024. This indicates a significant increase in popularity and sales for these products in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
