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Jan-2025
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Overview
Market Insights Snapshot
Common Citizen has shown varied performance across different cannabis categories in Michigan. In the Concentrates category, the brand has maintained a relatively stable presence, fluctuating slightly but consistently ranking within the top ten. This stability is reflected in their sales, which show a steady increase from October 2024 to January 2025. The Flower category also shows a positive trend, with Common Citizen improving its rank from tenth to eighth by January 2025, although there was a dip in sales in January compared to previous months. This suggests a strong market presence and potential for growth in these categories.
In contrast, Common Citizen's performance in the Pre-Roll category in Michigan has not been as robust. The brand has not managed to break into the top 30 rankings, indicating a potential area for improvement. However, the Vapor Pens category tells a different story, with the brand climbing from a rank of 61 in October 2024 to 34 by January 2025. This significant upward movement suggests a growing acceptance and popularity of their vapor pen products, which could be a strategic focus area for the brand moving forward. This mixed performance across categories highlights both the challenges and opportunities for Common Citizen in the competitive Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Common Citizen has demonstrated a steady performance, maintaining a consistent presence in the top 10 rankings from October 2024 to January 2025. Despite facing strong competition, Common Citizen improved its rank from 10th in October and November 2024 to 8th by January 2025. This upward trend suggests a positive reception to their offerings, even as competitors like High Supply and Ozone also showed significant rank improvements, with High Supply climbing from 12th to 7th and Ozone peaking at 7th in December. Notably, Goodlyfe Farms experienced a dramatic fluctuation, dropping from 5th to 56th in November before recovering to 6th by January, indicating potential volatility in their market strategy. Meanwhile, Play Cannabis saw a decline from 4th to 10th, suggesting possible challenges in maintaining their early momentum. These dynamics highlight the competitive pressures and opportunities for Common Citizen to capitalize on its consistent performance and further enhance its market position.
Notable Products
In January 2025, Ice Cream Mints (3.5g) maintained its position as the top-performing product for Common Citizen, with notable sales reaching 9,536 units. Dosi-Ghost (3.5g) climbed to the second position, showing a steady increase from its fourth rank in December 2024. Orange Wedding Cake (3.5g) slipped from second to third place, despite strong sales performance in previous months. The Don Mega (3.5g) entered the rankings at fourth position, indicating a rising interest among consumers. Glue Cheese (3.5g) secured the fifth spot, rounding out the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
