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Jan-2025
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Overview
Market Insights Snapshot
Community Cannabis c/o Purple Hills has shown a steady performance in the Ontario market, particularly in the Concentrates category. Over the past few months, the brand has maintained a consistent presence within the top 20, with rankings fluctuating slightly between 16th and 18th place. This stability indicates a solid consumer base and suggests that the brand's offerings in this category are well-received. Despite a slight dip in sales from December 2024 to January 2025, the overall trajectory remains positive, suggesting resilience in a competitive market.
In the Pre-Roll category, Community Cannabis c/o Purple Hills has seen a notable improvement in its rankings, climbing from 79th in October 2024 to 65th by January 2025. This upward trend highlights a growing popularity of their pre-roll products, which could be attributed to an effective product strategy or increasing consumer interest. In contrast, their performance in the Vapor Pens category has been more variable, with rankings oscillating around the mid-40s. However, the brand managed to return to its October position by January, indicating a recovery from a dip in November. This mixed performance across categories suggests areas for potential growth, particularly in enhancing their Vapor Pens offerings to achieve more consistent results.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Community Cannabis c/o Purple Hills has shown a promising upward trajectory in its rankings from October 2024 to January 2025. Initially ranked at 79th in October, the brand improved its position to 65th by January, indicating a positive trend in market presence. This upward movement contrasts with brands like Cookies and Fleur De L'ile, which experienced a decline in their rankings over the same period. Notably, Vox made a significant leap from being unranked in October to 59th in December, though it slightly dropped to 62nd by January. Despite the competitive pressure, Community Cannabis c/o Purple Hills has managed to increase its sales consistently, unlike some competitors who faced fluctuations. This consistent growth in sales and rank suggests a strengthening brand presence and consumer preference, positioning Community Cannabis c/o Purple Hills as a formidable player in the Ontario pre-roll market.
Notable Products
In January 2025, Community Cannabis c/o Purple Hills saw TwoFer Pre-Roll 2-Pack (2g) maintain its top position in the Pre-Roll category, with impressive sales reaching 8015 units. Hybrid Hash (3g) continued its consistent performance in the Concentrates category, holding the second rank despite a slight dip in sales. The Bakery Preroll 14-Pack (7g) remained steady at the third position in the Pre-Roll category, reflecting stable demand. Indica XL Distillate Cartridge (1.2g) held its fourth rank in Vapor Pens, showing a slight increase in sales compared to December 2024. Purple Hills XL Distillate Cartridge (1.2g) maintained its fifth position, indicating a consistent market presence in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
