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Nov-2024
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Overview
Market Insights Snapshot
Community Cannabis c/o Purple Hills has shown varied performance across different product categories in Ontario. In the Concentrates category, the brand has seen a steady decline in ranking from 14th in August 2024 to 17th by November 2024, despite maintaining relatively stable sales figures. This suggests that while their sales have not significantly dropped, competitors might be gaining ground. In contrast, the Pre-Roll category has seen a positive trend, with the brand improving its rank from 77th in August to 71st in November, indicating a strengthening position in this segment. The Vapor Pens category has displayed some fluctuations, with the brand's rank improving in September but dropping again in the following months, highlighting a potentially volatile market or shifts in consumer preferences.
The Flower category presents a more challenging scenario for Community Cannabis c/o Purple Hills, as the brand did not make it into the top 30 in October and November 2024. This absence suggests a significant struggle to maintain a competitive edge in this segment. While the brand showed some presence in August and September, ranking 97th and 94th respectively, the lack of top 30 rankings in the subsequent months could indicate a need for strategic adjustments. Overall, the brand's performance across these categories in Ontario reflects both opportunities and challenges, with certain categories like Pre-Rolls showing promise, while others like Flower require attention to regain competitive standing.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Community Cannabis c/o Purple Hills has shown a dynamic performance in recent months. Despite not breaking into the top 20 ranks, the brand has demonstrated resilience by improving its rank from 77th in August 2024 to 71st in November 2024, indicating a positive trend in market presence. This upward movement comes amid a backdrop of declining sales for competitors such as Lord Jones, which fell from 62nd to 72nd place, and Broken Coast, which experienced fluctuating ranks, ending at 70th. Meanwhile, Lamplighter and Potluck have also seen varied performances, with Lamplighter dropping from 67th to 73rd and Potluck slightly improving to 69th. These shifts suggest that Community Cannabis c/o Purple Hills is gaining traction and could potentially capitalize on the declining momentum of its competitors to further enhance its market position.
Notable Products
In November 2024, the top-performing product for Community Cannabis c/o Purple Hills was the TwoFer Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales reaching 6486 units. The Hybrid Hash (3g) in the Concentrates category also held steady at the second position, demonstrating stable performance throughout the months. The Bakery Preroll 14-Pack (7g) in the Pre-Roll category remained in third place, showing a slight improvement from its fourth-place ranking in August. The Indica XL Distillate Cartridge (1.2g) in the Vapor Pens category consistently ranked fourth after entering the top five in September. Notably, the Purple Hills XL Distillate Cartridge (1.2g) re-entered the rankings in November at fifth place, having not been ranked in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
