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Oct-2024
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Overview
Market Insights Snapshot
Community Cannabis c/o Purple Hills has exhibited varied performance across different categories in Ontario. In the Concentrates category, the brand has shown a stable presence, maintaining a rank within the top 20 over the past four months, with a slight dip to 16th position in October 2024. This suggests a consistent demand for their concentrates products, despite a minor fluctuation in rank. Conversely, in the Flower category, the brand's performance has been less stable, as it fell out of the top 30 rankings by October 2024, indicating a potential challenge in maintaining market share in this competitive category.
In the Pre-Roll category, Community Cannabis c/o Purple Hills has demonstrated a positive trend, gradually climbing from 79th in July to 75th in October 2024. This upward movement suggests an increasing consumer preference or successful marketing strategies in this segment. Meanwhile, the Vapor Pens category has seen a steady decline in rankings, from 69th in July to 76th in October 2024. This decline, coupled with a decrease in sales figures, could indicate a shift in consumer preferences or increased competition. Such insights provide a glimpse into the dynamic nature of the cannabis market in Ontario, highlighting areas of strength and potential improvement for the brand.
Competitive Landscape
In the Ontario pre-roll market, Community Cannabis c/o Purple Hills has shown a steady improvement in its ranking over the past few months, climbing from 79th in July 2024 to 75th in October 2024. This upward trend indicates a positive reception in the market, despite not breaking into the top 20 brands. However, it faces stiff competition from brands like Hiway, which consistently ranks higher, peaking at 67th in August 2024, and Woody Nelson, which saw a significant sales spike in August 2024. Meanwhile, Broken Coast and Edison Cannabis Co are experiencing a downward trend in both rank and sales, potentially providing an opportunity for Community Cannabis c/o Purple Hills to capture more market share if it continues its current trajectory.
Notable Products
In October 2024, Community Cannabis c/o Purple Hills saw the TwoFer Pre-Roll 2-Pack (2g) maintain its position as the top-performing product, continuing its streak as the number one ranked item since July, with a notable sales figure of 6074. The Hybrid Hash (3g) also preserved its consistent second-place ranking across the months. The Bakery Preroll 14-Pack (7g) climbed to the third position, improving from its fourth-place rank in previous months. Chance (7g) experienced a decline, dropping to fourth place from its previous third-place standing, with sales decreasing significantly to 817. Bird Watchers Blunts 10-Pack (7g) remained steady at the fifth rank, showing slight fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
