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Nov-2024
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Overview
Market Insights Snapshot
Concentrate Supply Co. has demonstrated a dynamic performance across different product categories and states, with noteworthy shifts in rankings over recent months. In the Concentrates category within Colorado, the brand has seen a positive trajectory, moving from 11th place in September and October 2024 to 8th place by November 2024. This upward movement suggests a strengthening position in the concentrates market, possibly due to strategic adjustments or increased consumer demand. However, it's important to note that the brand did not make it into the top 30 rankings in some states for certain categories, highlighting areas where there may be room for growth or increased focus.
In contrast, the Vapor Pens category in Colorado presents a more challenging landscape for Concentrate Supply Co. Despite a slight improvement from 54th place in October 2024 to 46th place in November 2024, the brand remains outside the top 30, indicating a competitive market or potential hurdles in capturing consumer interest. This disparity between categories within the same state underscores the varying dynamics and consumer preferences that can exist, even within a single market. Such insights can be pivotal for the brand as it strategizes to enhance its market presence across different product lines and geographical areas.
Competitive Landscape
In the competitive landscape of Colorado's concentrates market, Concentrate Supply Co. has experienced notable fluctuations in its ranking over the past few months, indicating a dynamic competitive environment. In August 2024, the brand was ranked 9th, but it slipped to 11th place in both September and October, before rebounding to 8th in November. This recovery suggests a positive trend in sales performance, which is crucial for maintaining market presence. In contrast, Denver Dab Co consistently ranked higher, maintaining a steady position around 7th place, while 710 Labs saw a decline from 4th to 6th, potentially opening opportunities for Concentrate Supply Co. to capture market share. Meanwhile, West Edison and El Sol Labs have shown varying performances, with West Edison improving its rank from 16th to 10th, and El Sol Labs experiencing a slight drop from 7th to 9th. These shifts underscore the importance for Concentrate Supply Co. to leverage its recent upward trend to solidify its position and capitalize on the competitive movements within the Colorado concentrates market.
Notable Products
In November 2024, Dr. Robotnik Shatter (1g) emerged as the top-performing product for Concentrate Supply Co., achieving the number one rank with sales of 1018 units. Hybrid Wax (1g) secured the second position, showing a significant improvement from its fourth-place ranking in September 2024. The Joker Sauce Cartridge (1g) entered the top rankings for the first time, taking the third spot. Lemon Oreoz Wax (1g), which was the leader in October 2024, slipped to fourth place in November. White Truffle Wax (1g) maintained its position at fourth place, consistent with its performance in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
