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Nov-2024
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Overview
Market Insights Snapshot
Cookies has shown varied performance across different categories and regions, with some notable trends and shifts in rankings. In British Columbia, the brand has made significant strides in the Flower category, climbing from outside the top 30 to a strong 25th position by November 2024. This upward trajectory is mirrored by an increase in sales, indicating a growing consumer preference for Cookies' offerings in this market. Meanwhile, in California, the Flower category saw fluctuating rankings, maintaining a position around the mid-50s, which suggests a stable yet competitive market environment. However, their Vapor Pens category in California experienced a decline in ranking, ending at 39th in November, which might indicate challenges in maintaining market share against other competitors.
In the Midwest, Illinois presents a mixed bag for Cookies. The brand's Flower products have consistently stayed within the top 30, although they experienced a slight dip towards the end of the period. Interestingly, their Vapor Pens category debuted at 43rd in October, suggesting a potential new growth area. Over in Maryland, Cookies has maintained a top 20 presence in the Flower and Pre-Roll categories, with the latter showing a consistent ranking around the 16th to 18th positions, reflecting steady consumer demand. On the other hand, in Michigan, Cookies' absence from the top 30 in the Flower category by November could be a cause for concern, indicating potential market challenges or shifts in consumer preferences.
Competitive Landscape
In the Maryland flower category, Cookies has experienced fluctuating rankings over the past few months, with notable competition from brands like LivWell and Matter. Despite its rank dropping to 23rd in October 2024, Cookies rebounded to 20th place in November, indicating resilience in a competitive market. LivWell consistently outperformed Cookies in terms of rank, maintaining a position within the top 20, while Matter. also showed strong performance with a higher rank in September and November. Although Cookies' sales saw a dip in October, they recovered in November, suggesting potential for growth amidst a dynamic competitive landscape. The presence of JustFLOWR and gLeaf (Green Leaf Medical) further intensifies the competition, as these brands also vie for consumer attention in the Maryland market.
Notable Products
In November 2024, the top-performing product for Cookies was Cereal a La Mode Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with notable sales of 5911 units. Following closely was That Badu (3.5g) in the Flower category, which improved its ranking to second place compared to the previous month. Cake Mix Pre-Roll (1g) made its debut in the rankings, securing the third position. BernieHana Butter Pre-Roll (1g) experienced a drop to fourth place after leading in October. TQ Sunrise Pre-Roll (1g) entered the top five, indicating a positive shift in consumer preference for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
