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Dec-2024
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Overview
Market Insights Snapshot
Cookies has shown varied performance across different states and categories, highlighting both strengths and areas for improvement. In Alberta, the brand has not yet made it to the top 30 in the Flower category, which suggests opportunities for growth or a need to reevaluate market strategies. In contrast, British Columbia saw Cookies rise from 38th to 27th in November before slipping to 41st in December, indicating volatility but also potential for more stable gains. Meanwhile, in California, Cookies maintained a consistent presence in the top 60 for Flower, Pre-Roll, and Vapor Pens categories, with some fluctuations in rankings, such as a notable drop in Vapor Pens from 35th to 47th by December.
In the U.S., Maryland emerged as a strong market for Cookies, consistently ranking in the top 20 for both Flower and Pre-Roll categories, with Flower sales peaking in December. Conversely, Illinois saw Cookies' Flower category maintain a steady position around the 31st rank, but the Vapor Pens category only appeared in the rankings starting in October, indicating a slower penetration in this segment. In Ontario, the brand faced challenges in Pre-Rolls, dropping from 50th in September to 72nd by December, suggesting a competitive market or shifting consumer preferences. These insights into Cookies' performance across regions and categories highlight both the dynamic nature of the cannabis market and the brand's varied positioning within it.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Cookies has experienced fluctuations in its rank over the last few months, indicating a dynamic market environment. Starting at the 20th position in September 2024, Cookies dropped to 23rd in October, before rebounding to 20th in November and improving further to 19th in December. This upward trend in the latter months suggests a recovery in sales performance, aligning with a notable increase in sales from November to December. In contrast, competitors like LivWell and (the) Essence have maintained relatively stable ranks, consistently outperforming Cookies in terms of sales. gLeaf (Green Leaf Medical) also showed a significant rise, matching Cookies' rank in December, which highlights the competitive pressure Cookies faces. Meanwhile, Matter. experienced a decline in rank, suggesting potential market share opportunities for Cookies. As the market continues to evolve, Cookies' recent improvement in rank and sales could signal a positive trajectory, but sustained efforts will be necessary to climb higher against strong competitors.
Notable Products
In December 2024, Ridgeline Lantz (3.5g) was the top-performing product for Cookies, climbing from a fifth-place rank in November to first place, with sales reaching 8,726. Gary Payton Pre-Roll (1g) debuted strongly at second place, indicating a successful launch. Harlem's Finest (3.5g) emerged as a strong contender, securing the third spot. Mexican Flan (3.5g) saw a decline in its ranking, dropping from first in September to fourth in December. Cereal a La Mode Pre-Roll (1g) rounded out the top five, slipping from its top position in November to fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
