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Oct-2024
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Overview
Market Insights Snapshot
In the California market, Cookies has shown a fluctuating performance across various categories. In the Flower category, the brand experienced a notable improvement, moving from a rank of 52 in September 2024 to 41 in October 2024. This upward trajectory is a positive sign, especially when considering the competitive landscape of California's cannabis market. However, in the Pre-Roll category, Cookies maintained a relatively stable position, ranking 46th in October, indicating a need for strategic focus to climb higher. The Vapor Pens category saw a slight recovery, moving from 37th in September to 31st in October, suggesting a potential for growth if the trend continues. It's interesting to note that Cookies did not make it into the top 30 for some categories, which could imply either a strategic withdrawal or a need for increased market penetration.
In contrast, the performance of Cookies in Maryland has been more consistent, particularly in the Flower category, where it ranked 23rd in October 2024, after a brief rise to 19th in September. This steadiness suggests a solid presence in the state. The Pre-Roll category in Maryland also saw improvement, with the brand climbing to 16th place in October, up from 18th in September, indicating potential growth in consumer preference. However, the Vapor Pens category did not maintain its top 30 status after August, which might point to a shift in consumer preferences or competitive pressures. Meanwhile, in Ontario, Cookies maintained a stable position in the Flower category, ranking 43rd in October, showing resilience in a challenging market. The absence of a ranking in some states and categories, such as in Michigan for Flower in October, highlights areas where Cookies might need to reassess their market strategies to regain presence and drive growth.
Competitive Landscape
In the competitive landscape of the California flower category, Cookies has shown a notable upward trajectory in recent months. Despite starting outside the top 50 in July 2024, Cookies climbed to rank 41 by October 2024, indicating a positive shift in market presence. This improvement in rank is accompanied by a corresponding increase in sales, suggesting effective market strategies or product offerings resonating with consumers. In contrast, 710 Labs experienced a decline, dropping from rank 31 to 46, with sales decreasing significantly over the same period. Meanwhile, Henry's Original maintained a relatively stable position, hovering around the mid-30s to 40s in rank, with a slight uptick in sales in October. Dime Industries saw a decline from rank 22 to 35, reflecting a downward trend in sales. Interestingly, Time Machine improved its rank from 67 to 45, aligning with an increase in sales, which could pose a future challenge to Cookies if the trend continues. These dynamics highlight the competitive pressures and opportunities within the California flower market, underscoring the importance of strategic positioning for Cookies to maintain and enhance its market share.
Notable Products
In October 2024, BernieHana Butter Pre-Roll (1g) emerged as the top-performing product for Cookies, climbing from the fifth position in September to first place, with notable sales of 6,226 units. Mexican Flan (3.5g) maintained a strong presence, securing the second rank despite a decrease in sales from previous months. Gary Payton (3.5g) also performed well, moving up to third place from fourth in September. Cereal a La Mode Pre-Roll (1g) entered the rankings at fourth position, indicating a fresh interest among consumers. Additionally, the Green Monke x Cookies CBD/THC Georgia Pie Peach Iced Tea (2mg CBD, 10mg THC, 12oz) made its debut in the rankings at fifth place, highlighting the growing popularity of cannabis-infused beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
