.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
CORE Cannabis has exhibited significant performance variability across different categories and states. In the Missouri market, the brand has shown notable improvement in the Edible category, climbing from a rank of 31 in August 2024 to 24 by November 2024. This upward trajectory suggests a growing consumer preference or successful marketing strategies in this category. However, the brand's presence in the Flower category in Missouri is less prominent, as it failed to maintain a top 30 ranking after August 2024. The absence from the top 30 in subsequent months could signal a need for strategic adjustments or increased competition in the market.
While CORE Cannabis has made strides in certain areas, the brand's performance is not uniformly strong across all categories. The sharp decline in sales from August to September in the Edible category, followed by a recovery in subsequent months, indicates potential volatility in consumer demand or supply chain challenges. Despite these fluctuations, the brand's ability to rebound and improve its ranking suggests resilience and adaptability. However, the lack of presence in the top 30 for the Flower category after August highlights a competitive challenge that CORE Cannabis may need to address to sustain its market position and growth.
Competitive Landscape
In the Missouri edible cannabis market, CORE Cannabis has shown a notable improvement in its competitive positioning over the past few months. After starting at a rank of 31 in August 2024, CORE Cannabis climbed to 24 by November 2024, indicating a positive trajectory in market presence. This upward movement is particularly significant when compared to competitors like goodnight, which fell from rank 19 in September to 26 in November, and Vivid (MO), which maintained a relatively stable position around rank 23. Meanwhile, CODES entered the top 20 in November, debuting at rank 22, which suggests a new competitive pressure in the market. Despite these challenges, CORE Cannabis's sales have shown a strong recovery, particularly from a low in September, suggesting effective strategies in capturing consumer interest and potentially increasing market share.
Notable Products
In November 2024, CORE Cannabis's top-performing product was Sleep - Grape Gummies 20-Pack (100mg) in the Edible category, maintaining its first-place ranking from October with sales reaching 3,290 units. Chill - CBD/THC 1:1 Blueberry Gummies 20-Pack (100mg CBD, 100mg THC) held steady in second place, showing a consistent performance from the prior month. Active - Peach Mango Gummies 20-Pack (100mg) also retained its third-place position, demonstrating stable demand. Notably, Apple Fritter (3.5g) and Apple Fritter Pre-Roll (1g) did not appear in the rankings for November, indicating a shift in consumer preference towards edibles. The rankings for the top three edible products have remained consistent over the last two months, highlighting their strong market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
