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Aug-2024
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Overview
Market Insights Snapshot
CORE Cannabis has shown a consistent performance in the Edible category within Missouri. Over the past four months, the brand has maintained its presence within the top 30, with slight fluctuations in rankings. Starting at rank 29 in May 2024, CORE Cannabis moved up to 28 in June, further improving to 27 in July, before dropping back to 29 in August. Despite this recent dip, the overall trend indicates a stable demand for their edibles. Notably, their sales peaked in July with a significant increase, but experienced a decline in August, suggesting potential market saturation or increased competition.
In contrast, CORE Cannabis faced challenges in the Flower and Pre-Roll categories in Missouri. The brand did not secure a spot within the top 30 for Pre-Rolls in August, which could be a cause for concern. Their ranking for Flower also remained outside the top 30 throughout the observed months, indicating a struggle to compete in this category. The sales figures for Flower show a downward trajectory, with a significant drop from May to August. These trends highlight areas where CORE Cannabis might need to strategize differently to regain market share and improve their standings.
Competitive Landscape
In the highly competitive Missouri edibles market, CORE Cannabis has shown consistent performance, maintaining a rank within the top 30 brands from May to August 2024. However, the brand's rank has fluctuated slightly, peaking at 27th in July and returning to 29th in August. Notably, competitors like DOSD Edibles and Show Me have experienced more significant changes, with DOSD Edibles dropping from 11th to 28th and Show Me falling from 13th to 30th over the same period. This indicates a volatile market where maintaining a steady rank is a positive sign for CORE Cannabis. Meanwhile, Smackers has shown an upward trend, climbing from 40th in May to 27th in August, suggesting increasing competition. CORE Cannabis's stable performance amidst these fluctuations highlights its resilience but also underscores the need for strategic marketing efforts to improve its rank and capture a larger market share.
Notable Products
In August 2024, the top-performing product for CORE Cannabis was Chill - CBD/THC 1:1 Blueberry Gummies 20-Pack (100mg CBD, 100mg THC) in the Edible category, which saw a significant rise in sales to 2144 units and climbed to the number one rank from fourth place in July. Sleep - Grape Gummies 20-Pack (100mg), also an Edible, maintained a steady position at rank two, despite a decrease in sales. Active - Peach Mango Gummies 20-Pack (100mg) continued to hold the third rank consistently over the past three months. Apple Fritter (3.5g) in the Flower category dropped to fourth place, continuing its decline from the top position in May. Apple Fritter Pre-Roll (1g) experienced a dramatic fall to fifth place from its consistent first-place ranking in June and July, with sales plummeting to just 84 units in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
