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Dec-2024
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Overview
Market Insights Snapshot
In the state of Washington, Cormorant has shown a consistent performance in the Edible category. Throughout the months from September to November 2024, the brand maintained a steady 10th place ranking, indicating a stable presence in the top tier of the market. However, in December 2024, Cormorant experienced a slight dip, falling to the 11th position. Despite this minor setback in ranking, the brand's sales figures exhibit a positive trend, with a noticeable increase from $263,311 in September to $306,952 by December. This upward trajectory in sales suggests that while their rank may have slightly declined, consumer demand for Cormorant's edibles remains strong.
It is important to note that Cormorant's presence in other states or categories is not highlighted in the top 30 rankings, which could be seen as a potential area for growth or a challenge for the brand. The absence of rankings in other markets may imply that Cormorant has yet to make a significant impact outside of Washington's edible category. This situation presents both a challenge and an opportunity for Cormorant to expand its reach and improve its market penetration in other regions and product categories. The brand's consistent performance in Washington serves as a foundation upon which it could build its strategy to enter and compete in broader markets.
Competitive Landscape
In the Washington edible market, Cormorant has experienced a slight decline in its competitive standing, moving from the 10th position in September through November 2024 to 11th in December 2024. This shift is particularly notable as Marmas improved its rank from 11th to 10th during the same period, indicating a potential shift in consumer preference or market strategy. Despite this rank change, Cormorant's sales have shown a consistent upward trend, increasing each month from September to December 2024. However, the brand still trails behind Smokiez Edibles, which maintains a steady 9th rank with significantly higher sales figures. This competitive landscape suggests that while Cormorant is growing, it faces strong competition from established brands like Mr. Moxey's and Constellation Cannabis, both of which have maintained consistent rankings and are also experiencing sales growth.
Notable Products
In December 2024, Cormorant's top-performing product was the Strawberry Lemonade Sorbet Frozen, which reclaimed the number one rank with sales of 7969 units, up from second place in November. Watermelon Sorbet moved to the second position, maintaining strong sales momentum from its top rank in November. Blueberry Sorbet rose to third place, showing a consistent upward trend since September. Tangerine Sorbet Frozen, despite not being ranked in November, secured the fourth position in December. Mango Infused Sorbet held steady in the fifth spot, demonstrating stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
