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Jan-2025
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Overview
Market Insights Snapshot
In the state of Washington, Cormorant has shown varied performance across different product categories. Notably, their presence in the Beverage category was absent from the top 30 rankings until January 2025, when they secured the 15th position. This suggests a strategic push or successful campaign that allowed them to break into the competitive market. On the other hand, their performance in the Edible category has been relatively stable, maintaining a consistent position in the top rankings. However, a slight dip in their rank from 10th in October and November 2024 to 12th in December 2024 indicates some fluctuations, although they managed to regain their 11th position by January 2025.
These movements in rankings reflect Cormorant's potential to adapt and expand within the Washington market. The absence of a ranking in the Beverage category for three consecutive months before January 2025 could be seen as a challenge they managed to overcome, indicating a possible shift in consumer preferences or successful product innovation. In contrast, their consistent presence in the top 12 for Edibles suggests a strong foothold in that category, although the slight variations in rank highlight the competitive nature of the market. Observing these trends can provide insights into Cormorant's strategic focus and areas of growth.
Competitive Landscape
In the Washington edible market, Cormorant experienced notable fluctuations in its ranking and sales over the observed months. Starting at the 10th position in October 2024, Cormorant maintained this rank in November, but slipped to 12th in December before recovering slightly to 11th in January 2025. This volatility is contrasted by the stable performance of competitors like Smokiez Edibles, which consistently held the 9th rank throughout the period, and Marmas, which improved from 11th to 10th by December and maintained that position. Despite these rank changes, Cormorant's sales showed resilience, with a dip in December followed by a recovery in January, indicating potential for regaining higher ranks. Meanwhile, Mr. Moxey's and Constellation Cannabis remained consistently lower in rank, suggesting Cormorant's competitive edge over these brands despite its fluctuations.
Notable Products
In January 2025, the top-performing product from Cormorant was Watermelon Sorbet (100mg THC, 4oz), maintaining its position as the number one ranked product with sales reaching 6505. Blueberry Sorbet (100mg THC, 4oz) climbed two spots from December to secure the second position. Tangerine Sorbet Frozen (100mg THC, 4oz) held steady at third place, despite not being ranked in November. Strawberry Lemonade Sorbet Frozen (100mg THC, 4oz) dropped from first place in December to fourth in January. The new entry, CBD/THC 1:1 Mango Sorbet (100mg CBD, 100mg THC, 4oz), debuted at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
