Nov-2024
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Overview
Market Insights Snapshot
In the state of Washington, Cosmic Candy has maintained a consistent performance in the Edible category, holding steady at the 18th rank from August through November 2024. This stability in ranking suggests a steady consumer base and possibly effective brand loyalty strategies. Despite a slight dip in sales in September, the brand managed to recover and slightly increase its sales figures in the following months, indicating resilience in the market. The lack of movement in rank could be interpreted as both a strength in maintaining market position and a potential area for growth if the brand aims to climb higher in the rankings.
It's notable that Cosmic Candy did not appear in the top 30 brands for any other state or category during this period, which could signify limited market penetration or a strategic focus on the Washington Edible market. This absence from other rankings might be a point of concern or an opportunity for expansion, depending on the brand's objectives. The consistent presence in the Washington Edible category, however, emphasizes the importance of this market to Cosmic Candy's overall strategy. The data suggests a potential for growth if the brand can leverage its steady performance in Washington to explore other markets or categories.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Cosmic Candy has maintained a consistent rank of 18th from August to November 2024. Despite its stable position, it faces stiff competition from brands like Mari's, which also held a steady 17th rank during the same period but showed a positive sales trend, increasing from August to November. In contrast, Verdelux experienced a decline in sales, though it remained at the 16th rank, indicating potential vulnerability. Meanwhile, Sinners & Saints and Swell Edibles trailed behind Cosmic Candy, with Swell Edibles dropping to the 20th rank by November. These dynamics suggest that while Cosmic Candy holds a stable position, there is an opportunity to capitalize on the sales growth strategies of competitors like Mari's to improve its market standing.
Notable Products
In November 2024, Cosmic Candy's top-performing product was the Flying Saucer Indica Big Bang Blue Raspberry Gummies 10-Pack (100mg), maintaining its first-place ranking for four consecutive months with sales of 2621 units. The Flying Saucer Sativa Big Bang Blue Raspberry Gummies 10-Pack (100mg) also held steady at the second position, showing a consistent performance over the same period. The Flying Saucers Indica Supernova Strawberry Gummy 10-Pack (100mg) improved its standing to third place, climbing back after a dip in September. The Flying Saucer Indica Planetary Peach Gummies 10-Pack (100mg) remained in fourth place, while the Flying Saucer Sativa Planetary Peach Gummies 10-Pack (100mg) retained the fifth spot. These rankings reflect stable consumer preferences for Cosmic Candy's edible products over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.