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Oct-2024
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Overview
Market Insights Snapshot
In the state of Washington, Cosmic Candy has demonstrated a consistent performance in the Edible category, maintaining a steady rank of 18th from July through October 2024. This stability suggests a strong foothold in the Washington market, reflecting a solid consumer base and effective market strategies. While the ranking has remained unchanged, the brand has seen fluctuations in sales figures, with a notable increase from $101,808 in July to $119,274 in October. This upward trend in sales, despite a static ranking, could indicate growing consumer interest and potential for upward movement in the rankings if the momentum continues.
Across other states and categories, the absence of Cosmic Candy from the top 30 rankings could be seen as a challenge for the brand to expand its market presence beyond Washington. This lack of presence suggests opportunities for growth and the need for strategic marketing efforts to penetrate these markets. The consistent performance in Washington could serve as a model for entering new regions, leveraging the brand's strengths and consumer appeal. As Cosmic Candy looks to broaden its reach, understanding regional preferences and adapting product offerings accordingly will be crucial in gaining traction and improving rankings in other states and categories.
Competitive Landscape
In the competitive landscape of the edible category in Washington, Cosmic Candy has maintained a consistent rank of 18th from July to October 2024. This stability in rank is notable, especially when compared to competitors like Verdelux, which held a slightly higher but stable rank of 16th during the same period. Despite not breaking into the top 15, Cosmic Candy's sales trajectory shows a positive trend, with an increase from August to October, which suggests growing consumer interest or effective marketing strategies. In contrast, Mari's has shown a more significant sales increase, potentially indicating a stronger market presence or product appeal, yet it remains just one rank above Cosmic Candy. Meanwhile, Sinners & Saints and Swell Edibles have consistently ranked below Cosmic Candy, suggesting that while Cosmic Candy is not leading the market, it is outperforming these competitors in terms of rank. This competitive analysis highlights the importance for Cosmic Candy to leverage its upward sales momentum to potentially climb the ranks in the coming months.
Notable Products
In October 2024, Cosmic Candy's top-performing product was the Flying Saucer - Indica Big Bang Blue Raspberry Gummies 10-Pack (100mg), maintaining its number one rank consistently over the past four months, with sales reaching 2386 units. The Flying Saucer - Sativa Big Bang Blue Raspberry Gummies 10-Pack (100mg) also held its position at rank two, showing a stable performance across the same period. Notably, the Flying Saucers - Indica Supernova Strawberry Gummy 10-Pack (100mg) climbed from rank five in September to rank three in October, indicating a positive trend in its popularity. The Flying Saucer - Indica Planetary Peach Gummies 10-Pack (100mg) saw a slight drop from rank three to four, while the Flying Saucer - Sativa Planetary Peach Gummies 10-Pack (100mg) remained at rank five. Overall, Cosmic Candy's product lineup displayed consistent performance, with minor shifts in rankings among the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
