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Sep-2024
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Overview
Market Insights Snapshot
Cosmic Treehouse has experienced notable fluctuations in their performance across different states and product categories. In the Flower category within Oregon, the brand has seen a decline over the months from June to September 2024. Starting at a rank of 15 in June, Cosmic Treehouse dropped to 22 in July, slightly improved to 21 in August, but then fell to 30 by September. This downward trend in rankings is accompanied by a decrease in sales, with a significant drop from June's $356,675 to just $218,307 by September. Such a decline could indicate increased competition or shifting consumer preferences within the Oregon market.
Interestingly, Cosmic Treehouse did not make it into the top 30 brands in any other state or category during this period, which could be seen as a missed opportunity for market expansion or a reflection of their concentrated focus on the Oregon Flower market. The absence of rankings in other states might suggest that the brand is either not present or not performing well enough to be among the top competitors. This limited visibility outside of Oregon could impact their overall market presence and growth potential. Understanding the dynamics of these movements could provide insights into strategic adjustments needed for broader market penetration and improved competitive standing.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Cosmic Treehouse has experienced notable fluctuations in its market position from June to September 2024. Initially ranked 15th in June, Cosmic Treehouse saw a decline to 22nd in July and 21st in August, before dropping to 30th in September. This downward trend in rank coincides with a decrease in sales from June to September, suggesting a potential loss in market share. Meanwhile, competitors such as Otis Garden maintained a strong presence, consistently ranking within the top 20, although they too experienced a significant drop to 29th in September. Meraki Gardens showed a positive trajectory, improving their rank from 27th in June to 13th in August, before falling to 33rd in September, reflecting a volatile market environment. Midnight Fruit Company also displayed variability, with their rank fluctuating between 12th and 28th over the same period. These dynamics highlight the competitive pressures Cosmic Treehouse faces, emphasizing the need for strategic adjustments to regain and stabilize its market position.
Notable Products
In September 2024, Vanilla Frosting (Bulk) emerged as the top-performing product for Cosmic Treehouse, leading the sales with 837 units. ATF Bitty Buds (Bulk) secured the second position, followed by Black Cherry Gelato (1g) in third place. Notably, Black Jack (Bulk) and Hot Donna (Bulk) rounded out the top five, ranking fourth and fifth, respectively. This marks a significant shift from previous months where these products were not ranked, indicating a surge in popularity. The Flower category clearly dominated the sales, showcasing a strong preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
