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Dec-2024
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Overview
Market Insights Snapshot
Cosmos has demonstrated a strong presence in the Colorado market, particularly in the Pre-Roll category. The brand maintained a consistent ranking at number 5 from September through November 2024, before improving to the 4th position in December. This upward movement in December is notable, especially considering the fluctuation in sales volume, which saw a dip in November before surging in December. In contrast, Cosmos did not maintain a top 30 position in the Vapor Pens category in Colorado beyond September, indicating a potential area for growth or reevaluation. This suggests that while Cosmos performs well in Pre-Rolls, there may be opportunities for expansion or strategic shifts in other product categories.
In Washington, Cosmos' performance in the Concentrates category saw a downward trend, moving from a rank of 60 in September to 89 by October, and then dropping out of the top 30 entirely in subsequent months. This decline signals a challenging market environment or competitive landscape that Cosmos might need to address. The absence from the top 30 in November and December could either indicate a strategic withdrawal or a need to innovate and adapt to changing consumer preferences. The performance across these states highlights the importance of category-specific strategies and the potential for Cosmos to leverage its strengths in Pre-Rolls while reassessing its approach in other segments.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll category, Cosmos has consistently maintained a strong presence, showing resilience and adaptability in a dynamic market. Throughout the last quarter of 2024, Cosmos held steady at the 5th rank for September, October, and November, before climbing to 4th place in December. This upward movement in December suggests a positive trend in consumer preference and market penetration. In comparison, Kaviar has been a dominant force, consistently ranking at the top until December, when it slipped to 2nd place. Meanwhile, Cali-Blaze and Dutch Botanicals have shown fluctuations, with Cali-Blaze dropping from 2nd to 3rd and Dutch Botanicals moving between 4th and 6th positions. Notably, Lowell Herb Co / Lowell Smokes experienced a significant jump from 10th to 6th place in December, indicating a competitive push that Cosmos should be aware of. These shifts highlight the importance of strategic marketing and product differentiation for Cosmos to continue its upward trajectory and capture a larger market share in the coming months.
Notable Products
In December 2024, Jupiter Joint - Comet Cookie Crunch Infused Pre-Roll (1g) emerged as the top-performing product for Cosmos, securing the number one rank with sales of 3868 units. Following closely, Jupiter Joints - Big Bang Blueberry Infused Pre-Roll (1g) held the second position. Jupiter Joints - Lunar Lemonade Infused Pre-Roll (1g) maintained its third position from November, indicating consistent performance. Notably, Jupiter Joints - Orion's Rootbeer Infused Pre-Roll (1g) climbed to the fourth rank from fifth in November, showing a positive trend. Meanwhile, Jupiter Joint - Baja Blastoff Infused Pre-Roll (1g) dropped from first in November to fifth in December, reflecting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
