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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Cosmos concentrated 87.98% of sales in Pre-Roll, where category sales fell 16.61% year over year and 34.59% month over month, while Vapor Pens rose 109.06% year over year but declined 19.28% month over month to 11.63% share; Edible and Concentrates shrank to 0.29% and 0.10% share with year-over-year drops of 94.21% and 97.69%, respectively. Average price dipped 4.89% year over year to $12.32 even as Pre-Roll pricing sat at $11.76 and Vapor Pens at $19.40, and Cosmos held rank 13 in Pre-Roll in Colorado; the pattern implies a portfolio anchored in a contracting Pre-Roll base with a growing, but volatile, secondary bet in Vapor Pens that has not yet offset core monthly declines.
The shift toward a higher-priced Vapor Pens mix (up 109.06% year over year but down 19.28% month over month) alongside a 34.59% month-over-month contraction in the Pre-Roll core indicates sensitivity to monthly demand swings and price tiers rather than broad premiumization, given a 4.89% overall price decline. With 87.98% of volume tied to Pre-Roll while holding rank 13 in Colorado, the configuration implies Cosmos’s positioning hinges on stabilizing Pre-Roll velocity and selectively scaling Vapor Pens to diversify revenue without overexposing to month-to-month volatility, using May 2026’s category dispersion as a signal to rebalance mix toward higher-margin but steadier SKUs.
Competitive Landscape
Cosmos ranks #13 in CO Pre-Roll in May 2026, down 6 positions year over year from #7, and 1 position below its February 2026 mark of #12; it also sits 8 spots off its peak of #5 from September 2025. In contrast, Cali-Blaze holds #1 with a 0-position YoY change while growing sales 29.3%, and Spectra advanced from #10 to #5 alongside 121.5% YoY sales growth, indicating competitors are consolidating upper-tier ranks as Cosmos slips from #14 to #13 over the last three months. The pattern implies Cosmos has transitioned from a former top-5 contender to a mid-pack brand, and without a reversal in rank velocity relative to rivals gaining share, further drift toward the teens is likely.
Notable Products
Jupiter Joints - Forbidden Space Fruit Infused Pre-Roll (1g) posted the steepest pullback in May 2026 at -53.7% MoM while slipping to rank 8, and Jupiter Joint - Baja Blastoff Infused Pre-Roll (1g) held rank 1 despite a -29.4% MoM slide. In contrast, Jupiter Joint - Stargate Smoothie Infused Pre-Roll (1g) climbed 35.0% MoM to rank 3 as Jupiter Joints - Lunar Lemonade Infused Pre-Roll (1g) fell -30.9% at rank 2, indicating mix volatility concentrated at the top three ranks. With ten of the top ten SKUs in Pre-Roll and only one item above $30,000 in May 2026 sales, the assortment is concentrated in a single format with widening dispersion between winners and decliners. This pattern implies Cosmos is leaning into a Pre-Roll-led strategy where flavor variants rotate leadership, increasing reliance on timely variant refreshes to sustain rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
