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Jan-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Cosmos has shown consistent performance in the Pre-Roll category, maintaining a steady presence in the top five rankings over the past few months. Notably, the brand reached the fourth position in December 2024, marking a significant improvement from its previous rankings. However, the Vapor Pens category in Colorado paints a contrasting picture, with Cosmos not making it into the top 30, indicating potential challenges or opportunities for growth in that segment. The fluctuation in sales numbers for Pre-Rolls, with a peak in December, suggests seasonal demand or effective marketing strategies during that period.
In Washington, Cosmos has struggled to make a mark in the Concentrates category, appearing only once in the rankings at 91st position in October 2024. This absence from the top 30 in subsequent months could be seen as a missed opportunity or a strategic decision to focus on other categories or markets. The data suggests that while Cosmos has a strong foothold in certain categories and states, there are areas where the brand could potentially expand or refine its approach to capture more market share. Understanding these dynamics can provide valuable insights for stakeholders looking to navigate the competitive landscape of the cannabis industry.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Cosmos has demonstrated a consistent performance, maintaining a stable rank within the top 5 from October 2024 to January 2025. Despite a slight dip in sales from November to January, Cosmos managed to regain its position, indicating resilience in a fluctuating market. Notably, Pure Blaze Pre-Rolls consistently held the third rank, showcasing a stronger market presence with higher sales figures throughout the period. Meanwhile, Lowell Herb Co / Lowell Smokes experienced a notable rise, climbing from ninth to fourth place, which suggests a competitive threat to Cosmos. Additionally, Bonsai Cultivation and Seed & Strain Cannabis Co. showed upward trends in rankings, which could further intensify competition. These dynamics highlight the importance for Cosmos to innovate and strengthen its market strategies to maintain its competitive edge in the Colorado pre-roll market.
Notable Products
In January 2025, the top-performing product from Cosmos was Jupiter Joint - Baja Blastoff Infused Pre-Roll (1g), maintaining its leading position from November 2024. This product achieved a sales figure of 2,655 units, showing a slight decrease from December 2024. Jupiter Joints - Orion's Rootbeer Infused Pre-Roll (1g) consistently held the second position, though its sales dropped compared to the previous month. Notably, two new entries, Jupiter Joint - Gravitational Grape Infused Pre-Roll (1g) and Jupiter Joint - Milky Way Mango Infused Pre-Roll (1g), entered the rankings at third and fourth positions, respectively. Jupiter Joints - Lunar Lemonade Infused Pre-Roll (1g) slipped from fourth in December to fifth in January, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
