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Oct-2024
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Overview
Market Insights Snapshot
Cosmos has shown a consistent performance in the Colorado market, particularly in the Pre-Roll category. From July to October 2024, Cosmos maintained a steady rank of 4th place, demonstrating strong market presence and consumer preference within this category. Despite a slight dip in sales from August to September, the brand managed to regain traction in October, indicating resilience and effective market strategies. Conversely, in the Vapor Pens category, Cosmos did not make it into the top 30, highlighting a weaker performance and potential area for growth. The brand has seen a gradual improvement from July to October, climbing from 89th to 77th place, which suggests a positive trend that could lead to better rankings in the future.
In Washington, Cosmos has had a more fluctuating journey in the Concentrates category. Starting at 71st place in July, the brand experienced a peak at 58th in August but then dropped back to 70th in September. Notably, Cosmos did not rank in the top 30 in October, which could be a cause for concern or a reflection of strategic shifts. This inconsistency might point to challenges in maintaining a stable foothold in the Washington concentrates market. The absence from the top 30 in October underscores the competitive nature of the market and suggests a need for Cosmos to refine its approach or product offerings to capture and sustain consumer interest effectively.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Cosmos has consistently maintained a strong position, ranking 4th from July to October 2024. This stability in rank highlights Cosmos's resilience amidst fluctuating market dynamics. Notably, Kaviar has held the top spot in July and August, only slightly dropping to 2nd in September and October, indicating its dominant market presence. Meanwhile, Cali-Blaze has consistently secured the 3rd position, showcasing its steady performance just ahead of Cosmos. Interestingly, Stratos has shown a remarkable improvement, climbing from 10th in July to 5th in October, which could pose a potential threat to Cosmos if this upward trend continues. Bonsai Cultivation also demonstrated a notable rise in October, moving from 14th in August to 6th, suggesting an increasing competitive pressure. These shifts underscore the importance for Cosmos to innovate and adapt to maintain its competitive edge and capitalize on its current market position.
Notable Products
In October 2024, the top-performing product from Cosmos was Jupiter Joint - Stargate Smoothie Infused Pre-Roll (1g), which rose to the number 1 rank with a notable sales figure of 3595. Jupiter Joints - Venus Envy Infused Pre-Roll (1g) maintained its consistent performance, holding the 2nd position as it did in September. Jupiter Joint - Baja Blastoff Infused Pre-Roll (1g) experienced a slight drop, moving from 1st in September to 3rd in October. Jupiter Joint - Milky Way Mango Infused Pre-Roll (1g) remained stable, retaining its 4th position from the previous month. Lastly, Jupiter Joints - Lunar Lemonade Infused Pre-Roll (1g) re-entered the top five, securing the 5th spot after not ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
