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Nov-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Cosmos has shown consistent performance in the Pre-Roll category, maintaining a strong presence with a rank of 4 in November 2024, a slight recovery from the previous month. This indicates a stable demand for their pre-roll products, despite a dip in sales from August to November. On the other hand, their performance in the Vapor Pens category has not been as robust, with rankings slipping out of the top 30 by November. This suggests a potential area for improvement or a shift in consumer preferences that Cosmos might need to address to regain its foothold in this segment.
In Washington, Cosmos' position in the Concentrates category has seen a notable decline. Starting at rank 58 in August, the brand dropped to 93 by October and did not make it to the top 30 in November. This downward trend could be indicative of increased competition or changing market dynamics that are impacting Cosmos' market share. The absence from the top 30 in November highlights a significant challenge for the brand in Washington, suggesting a need for strategic adjustments to better compete in this category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Cosmos has demonstrated a consistent performance, maintaining its rank at 4th place in both August and November 2024, despite a slight dip to 5th place in September and October. This stability in rank suggests a resilient market presence amidst fluctuating sales figures. Notably, Kaviar has been a dominant force, holding the top rank consistently except for a slight drop to 2nd place in November, indicating a robust lead over Cosmos. Meanwhile, Cali-Blaze has maintained a steady 3rd place rank, showcasing a strong competitive edge with increasing sales trends, particularly in November. Dutch Botanicals and Stratos have shown some movement in ranks, with Dutch Botanicals climbing to 5th place in November, potentially posing a future challenge to Cosmos. These dynamics highlight the competitive pressures Cosmos faces, necessitating strategic initiatives to enhance its market share and sales performance.
Notable Products
In November 2024, the top-performing product from Cosmos was Jupiter Joint - Baja Blastoff Infused Pre-Roll (1g), reclaiming its number one rank from August and maintaining a strong sales figure of 2960 units. Jupiter Joints - Forbidden Space Fruit Infused Pre-Roll (1g) debuted impressively at the second position with notable sales. Jupiter Joints - Lunar Lemonade Infused Pre-Roll (1g) secured the third spot, showing a resurgence after not being ranked in September and October. Meanwhile, Jupiter Joint - Stargate Smoothie Infused Pre-Roll (1g), which had peaked at first in October, fell to fourth place. Lastly, Jupiter Joints - Orion's Rootbeer Infused Pre-Roll (1g) rounded out the top five, slipping down from its second-place rank in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
