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Jan-2025
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Overview
Market Insights Snapshot
In Alberta, Coterie has shown notable performance in the Concentrates category, climbing from a rank of 19 in October 2024 to 13 by January 2025. This upward trend is accompanied by a corresponding increase in sales, suggesting a growing consumer preference for their products in this category. However, the Pre-Roll category tells a different story, with Coterie's ranking fluctuating and ending at 59 in January 2025, down from a peak of 54 in December. This indicates some challenges in maintaining a consistent market presence. The Vapor Pens category remains relatively stable, with Coterie maintaining a rank in the low 20s, reflecting a steady demand for their vapor products in Alberta.
In Ontario, Coterie's performance across categories presents a mixed picture. The Flower category shows a decline in ranking from 63 in October to 81 by January, indicating potential competition or shifts in consumer preferences. The Pre-Roll category saw Coterie fall out of the top 30 rankings entirely by December, suggesting significant challenges in this segment. On a more positive note, the Vapor Pens category displays a positive trend, with rankings improving from 79 in October to 67 in January, despite a slight dip in December. This suggests that while Coterie faces challenges in certain categories, there are areas where they are gaining traction and potentially capturing more market share.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Coterie has shown a relatively stable performance, maintaining a rank between 21st and 23rd from October 2024 to January 2025. This consistency suggests a steady consumer base, although it faces stiff competition from brands like Fuego Cannabis (Canada) and Frootyhooty, which have experienced more volatile rankings but generally higher sales figures. Notably, Fuego Cannabis (Canada) saw a significant sales spike in December 2024, which temporarily boosted its rank to 16th, indicating potential for rapid market shifts. Meanwhile, Adults Only has been climbing steadily, overtaking Coterie in January 2025 with a 20th place rank, suggesting a growing threat. Gas, although starting outside the top 20 in October 2024, has shown a remarkable upward trajectory, reaching 24th by January 2025, which could signal emerging competition. For Coterie, maintaining its market position will require strategic adjustments to counter these dynamic competitors and capture a larger share of the growing vapor pen market in Alberta.
Notable Products
In January 2025, Granny Smith Live Resin Cartridge (1g) maintained its top position in the Vapor Pens category for Coterie, with sales reaching 3,752 units. Prickly Pear Liquid Diamonds Cartridge (1g) made a strong debut, securing the second rank in the same category. Platinum Pressed Temple Ball Hash (2g) improved its standing, moving up to the third position in the Concentrates category from fourth in December 2024. Permanent Marker Pre-Roll 3-Pack (1.5g) saw a decline, dropping to fourth place in the Pre-Roll category, while Fruity Pebbles Double Infused Blunt (1g) fell to fifth place after previously holding the second position. These shifts highlight dynamic changes in consumer preferences within the Coterie product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
