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Nov-2024
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Overview
Market Insights Snapshot
In Alberta, Coterie's performance across different cannabis categories shows a mix of stability and fluctuation. The brand maintained a strong presence in the Concentrates category, consistently ranking within the top 30, with a notable dip in September before recovering in the following months. Vapor Pens have been a standout category for Coterie in Alberta, with a steady climb from 27th place in August to 21st in November, reflecting a positive trend in sales volume. However, the Flower category presented challenges, as Coterie only broke into the top 100 in October and November, indicating potential areas for growth. Pre-Rolls also showed some volatility, with rankings improving significantly from September to October, but slightly declining in November.
In Ontario, Coterie's performance across categories reveals different dynamics. The Flower category has seen a gradual decline in rankings, dropping from 63rd in August to 74th in November, which might suggest increased competition or shifts in consumer preferences. In contrast, the Vapor Pens category witnessed an upward trend, moving from 83rd in August to 65th in November, indicating growing consumer interest and possibly effective marketing strategies in this segment. The Pre-Roll category, however, has been challenging, with Coterie consistently positioned outside the top 80 and dropping to 97th by November, highlighting potential areas for strategic improvement. Overall, the Ontario market presents both challenges and opportunities for Coterie, with certain categories showing promise for growth.
Competitive Landscape
In the Alberta vapor pens category, Coterie has shown a consistent upward trend in rankings from August to November 2024, moving from 27th to 21st place. This improvement in rank is accompanied by a steady increase in sales, indicating a positive reception in the market. In contrast, Jonny Chronic experienced a significant leap in November, jumping from 49th to 19th place, which could pose a competitive threat if this momentum continues. Meanwhile, Fuego Cannabis (Canada) has seen a decline, dropping from 20th to 23rd place, potentially opening up space for Coterie to capture more market share. Frootyhooty remains a close competitor, consistently ranking just above Coterie, though their sales have plateaued. Lastly, Tasty's (CAN) has shown volatility, with a slight improvement in November, yet still trails behind Coterie. These dynamics suggest that Coterie's strategic efforts are paying off, positioning them well to capitalize on the shifting landscape in the Alberta vapor pens market.
Notable Products
In November 2024, the top-performing product from Coterie was the Granny Smith Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with notable sales of 4910 units. The Permanent Marker Pre-Roll 3-Pack (1.5g) climbed to the second position, up from third in October, indicating a strong increase in popularity. Sour Apple Double Infused Blunt (1g) entered the rankings for the first time in November, securing the third spot. Cereal Milk Live Resin Terp Cartridge (1g) reappeared in the rankings, taking fourth place, while Select Pheno #7 Pre-Roll 3-Pack (1.5g) dropped from fourth to fifth place. These shifts highlight dynamic changes in consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
