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Oct-2024
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Overview
Market Insights Snapshot
Coterie's performance in the cannabis market shows varied results across different categories and regions. In Alberta, the brand has made notable strides in the Concentrates and Vapor Pens categories. Particularly, the Vapor Pens category has seen a steady improvement, climbing from rank 27 in July 2024 to rank 23 in October 2024, indicating a growing consumer preference for this product line. However, the Flower category in Alberta did not make it into the top 30 rankings until October, which marks a significant achievement for the brand in this segment. Conversely, the Pre-Roll category experienced fluctuations, peaking at rank 53 in July and dropping out of the top 30 by September, before rebounding slightly in October.
In Ontario, Coterie's presence in the Flower category remained relatively stable, hovering around the 60th rank. This consistency suggests a steady consumer base, though there is room for growth. The Vapor Pens category in Ontario saw an improvement, moving from rank 81 in July to 74 in October, which could be indicative of successful marketing or product reception in the region. Notably, in Saskatchewan, Coterie's Pre-Roll and Vapor Pens categories did not maintain a top 30 presence beyond July, suggesting challenges in maintaining market traction or perhaps a shift in consumer interest. This mixed performance across different regions and categories highlights the dynamic nature of the cannabis market and the challenges brands face in maintaining a competitive edge.
Competitive Landscape
In the Alberta Vapor Pens category, Coterie has shown a notable upward trend in rank over the past few months, moving from 27th in July 2024 to 23rd by October 2024. This improvement in rank is indicative of a positive trajectory in sales, which have consistently increased from July to October. In contrast, Foray, while maintaining a stable rank around the 16th position, has experienced a decline in sales from September to October. Similarly, Versus has seen fluctuating ranks and a drop in sales in October compared to September. Meanwhile, Banter has experienced a slight improvement in rank but with inconsistent sales figures. Interestingly, ChillBilly had a significant drop in rank from 12th in September to 22nd in October, alongside a decrease in sales. These dynamics suggest that Coterie's strategic initiatives are effectively capturing market share from competitors, positioning it for continued growth in the Alberta Vapor Pens market.
Notable Products
In October 2024, Coterie's top-performing product was the Granny Smith Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with a notable sales figure of 4871 units. The Lemon Cherry Gelato Pre-Roll 4-Pack (2g) held steady in the second position, showing consistent performance since August. Select Pheno #7 Pre-Roll 3-Pack (1.5g) remained in third place, despite a slight increase in sales from the previous month. A new entry, Permanent Marker Pre-Roll 3-Pack (1.5g), debuted at the fourth position, indicating a strong market introduction. Meanwhile, the Cereal Milk Live Resin Cartridge (1g) dropped to fifth place, showing a modest sales increase from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
