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Oct-2024
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Overview
Market Insights Snapshot
Covert Extraction has demonstrated fluctuating performance across different categories and states. In the Concentrates category, the brand experienced a notable decline in Missouri, where it fell from the 16th rank in September 2024 to 28th in October 2024. This drop is significant, especially considering their previous climb from 24th in July to 16th in September. In contrast, Oregon showed a positive trend for Covert Extraction in the same category, improving from 29th in July to 12th by October. The sales in Oregon's Concentrates category also surged, indicating a strong market presence and consumer acceptance.
The Vapor Pens category presents a mixed picture for Covert Extraction. In Missouri, the brand's rank improved slightly from 59th in July to 50th in October, suggesting a gradual gain in market traction despite not breaking into the top 30. However, in Oregon, the brand's performance in Vapor Pens showed a downward trend, slipping from 54th in July to 77th by October. This decline is mirrored by a decrease in sales, which could indicate challenges in maintaining consumer interest or competition pressures in this category. These contrasting performances across states highlight the brand's varying market dynamics and the potential need for strategic adjustments.
Competitive Landscape
In the Oregon concentrates market, Covert Extraction has demonstrated significant upward momentum, climbing from a rank of 29 in July 2024 to 12 by October 2024. This impressive ascent in rankings is indicative of a strategic market penetration and growing consumer preference. In contrast, NW Kind has experienced a decline, dropping from rank 6 in July to 14 in October, suggesting potential challenges in maintaining its market share. Meanwhile, Oregrown has shown resilience, maintaining a relatively stable position, slightly fluctuating between ranks 10 and 12 over the same period. Focus North has also seen a steady performance, holding ranks between 13 and 16, while Sessions Cannabis Extract has experienced minor rank fluctuations, ending October at rank 11. Covert Extraction's rise in rank is accompanied by a notable increase in sales, particularly in October, where it surpassed several competitors, highlighting its growing influence in the Oregon concentrates market.
Notable Products
In October 2024, Glacier Melt Cured Resin Sugar Wax (1g) emerged as the top-performing product for Covert Extraction, leading the sales with an impressive figure of 1975 units sold. LA Kush Cake Cured Resin (1g) followed closely in second place, with Guava Moonrocks Cured Resin (1g) securing the third spot. Dog Chem Cured Resin (1g) and Biscotti Jetalti Cured Resin Sugar Wax (1g) rounded out the top five, ranking fourth and fifth, respectively. Notably, this is the first month where these products have been ranked, indicating a strong market entry or increased popularity. The Concentrates category dominated the top ranks, suggesting a consumer preference shift towards these types of products in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
