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Nov-2024
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Overview
Market Insights Snapshot
Covert Extraction has shown varied performance across different states and product categories in recent months. In the Concentrates category in Missouri, the brand experienced a dip in October 2024, falling out of the top 30, but recovered in November with a rank of 22. This indicates a potential resurgence after a challenging period. In contrast, in Oregon, the brand demonstrated a strong upward trajectory in the same category, moving from 21st place in August to an impressive 6th place by November, suggesting a growing consumer preference or effective market strategies in that state.
However, Covert Extraction's performance in the Vapor Pens category tells a different story. In Missouri, the brand has consistently hovered around the 50th rank, peaking at 47th in September but slipping to 52nd by November, highlighting challenges in gaining traction in this category. Meanwhile, in Oregon, the brand struggled even more, with rankings consistently below the top 50, eventually dropping to 75th in November. This suggests that while the brand is making strides in Concentrates, Vapor Pens remain a tough market for Covert Extraction in these regions.
Competitive Landscape
In the Oregon concentrates market, Covert Extraction has demonstrated a remarkable upward trajectory in recent months, climbing from a rank of 21 in August 2024 to an impressive 6 by November 2024. This significant improvement in rank is indicative of a strong increase in sales, positioning Covert Extraction as a formidable competitor in the market. Notably, Entourage Cannabis / CBDiscovery has also shown consistent growth, moving from rank 7 to 4, which suggests a competitive edge in capturing market share. Meanwhile, Dr. Jolly's experienced fluctuations, ultimately dropping from rank 6 to 8, reflecting a decline in sales. Bobsled Extracts maintained a strong position, though slightly fluctuating between ranks 4 and 5. High Tech, despite starting at rank 2, saw a downward trend, ending at rank 7, indicating potential challenges in maintaining their earlier momentum. Covert Extraction's rise amidst these dynamics highlights its growing influence and potential to capture further market share in the Oregon concentrates category.
Notable Products
In November 2024, Covert Extraction's top-performing product was Dog Chem Cured Resin Sugar Wax (1g), leading the sales with a figure of 1765 units sold. Following closely was Guava Jam Cured Resin Sugar Wax (1g), ranking second with slightly lower sales. Dried Fruit Cured Resin (1g) secured the third position, while GMO Cured Resin Shatter (1g) and Tropical Smash Berries Cured Resin Sugar Wax (1g) were fourth and fifth, respectively. Notably, these products did not have rankings in the previous months, indicating a significant rise in their popularity in November. Concentrates as a category have evidently gained traction, with all top products belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
