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Jan-2025
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Overview
Market Insights Snapshot
Covert Extraction has shown a notable upward trajectory in the Concentrates category within Missouri. Beginning in October 2024 with a rank of 32, the brand climbed to secure the 11th spot by January 2025. This progression is indicative of a substantial increase in sales, nearly doubling from November to December, and continuing to grow into January. Conversely, in the Vapor Pens category in Missouri, Covert Extraction's performance has been less consistent. Despite a slight improvement in January 2025, the brand has struggled to break into the top 40 consistently, indicating a potential area for strategic focus.
In Oregon, Covert Extraction's performance in the Concentrates category has been more volatile. After achieving a commendable 6th place ranking in November 2024, the brand experienced a sharp decline, falling out of the top 30 by January 2025. This fluctuation suggests challenges in maintaining market presence, possibly due to increased competition or shifting consumer preferences. Meanwhile, in the Vapor Pens category, Covert Extraction has not managed to enter the top 30 rankings, highlighting a consistent struggle in this segment within Oregon. This could point to either a highly competitive market or an area needing innovation or marketing adjustments.
Competitive Landscape
In the Missouri concentrates market, Covert Extraction has demonstrated a remarkable upward trajectory in brand ranking over the past few months, moving from outside the top 20 in October 2024 to an impressive 11th place by January 2025. This ascent is indicative of a significant increase in sales, which have surged from $36,203 in October to $249,534 in January. This growth positions Covert Extraction as a formidable competitor against established brands like Elevate (Elevate Missouri), which experienced a decline in rank from 6th to 12th over the same period, and Robust, which maintained a relatively stable position but with lower sales figures in January. Meanwhile, Sinse Cannabis and Heartland Labs have shown strong sales performance, yet Covert Extraction's rapid climb suggests an increasing consumer preference for its products. This momentum could potentially disrupt the current market standings if sustained, making Covert Extraction a brand to watch closely in the coming months.
Notable Products
In January 2025, the top-performing product from Covert Extraction was Triple Chocolate Chip Sugar Wax (1g) in the Concentrates category, ascending to rank 1 with sales reaching 1924 units. Gelatti x Kush Mints Budder (1g) debuted strongly at rank 2, while Thin Mint Sugar (1g) secured the third position. Strawberry Cheesecake Cured Resin (1g) followed closely at rank 4. Notably, Melted Strawberry Sugar Wax (1g) saw a decline from rank 2 in December 2024 to rank 5 in January 2025. This shift in rankings highlights the dynamic nature of product performance from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
