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Nov-2024
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Overview
Market Insights Snapshot
Craft / Craft 710 has demonstrated a consistent performance in the Colorado market, particularly in the Capsules category, where it has maintained a stable rank of 2nd place from August through November 2024. This steady position is indicative of strong consumer loyalty and effective market penetration within this product line. The sales figures for Capsules have shown a positive trajectory, increasing from 60,104 in August to 75,052 in November, highlighting a growing demand for their products in this category. However, in the Concentrates category, Craft / Craft 710 has seen a gradual improvement in its rankings, moving from 45th place in August to 34th place by November, though it still falls outside the top 30, suggesting room for growth and potential market opportunities.
In the Vapor Pens category, Craft / Craft 710 has maintained a respectable position within the top 10, fluctuating slightly between 6th and 8th place over the four-month period. Despite this, the sales figures have experienced some volatility, with a notable dip in September before recovering in October. This suggests a competitive landscape where Craft / Craft 710 must continually adapt to maintain its market share. The brand's presence in Colorado remains robust, but its absence from the top 30 rankings in certain categories could indicate either a strategic focus on specific product lines or a need to diversify and strengthen its offerings in other areas to enhance overall brand performance.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Craft / Craft 710 has demonstrated notable resilience and adaptability. Despite facing stiff competition, the brand has maintained a consistent rank of 6th place in both October and November 2024, recovering from an 8th place dip in September. This stability is particularly impressive given the dynamic shifts among competitors. For instance, PAX has shown a remarkable upward trajectory, climbing from 12th place in August to 4th in November, indicating a significant increase in market presence. Meanwhile, O.penVape has seen a decline, dropping from 5th to 7th place over the same period. Batch Extracts remains a strong competitor, consistently ranking in the top 5, although they slipped to 5th in November. Craft / Craft 710's ability to regain and maintain its position amidst these fluctuations suggests effective strategies in retaining customer loyalty and market share, positioning it as a steady player in the Colorado vapor pen market.
Notable Products
In November 2024, Craft / Craft 710's top-performing product was the Sativa Dablets - Energy Tablets 10-Pack (100mg) in the Capsules category, maintaining its number 1 rank for four consecutive months with sales reaching 6956 units. The Dablets - Sleep Tablets 10-Pack (100mg), also in the Capsules category, held steady at the second position, showing a notable increase in sales from previous months, reaching 5681 units in November. The Twist - Blueberry Swirl Distillate Cartridge (1g) in the Vapor Pens category improved its ranking from fourth in October to third in November, although its sales slightly decreased to 3299 units. The Maui Wowie Oil Distillate Cartridge (1g) made its debut in the rankings at fourth place in November, indicating a strong entry into the market. Meanwhile, the Watermelon Ice Hash Oil Distillate Cartridge (1g) dropped from third to fifth place, reflecting a decline in sales to 2855 units this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
