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Oct-2024
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Overview
Market Insights Snapshot
Craft / Craft 710 has demonstrated a consistent performance in the Colorado market, particularly in the Capsules category, where it has maintained a steady rank of 2nd place from July to October 2024. This consistent ranking underscores the brand's strong presence and consumer loyalty within this category. Additionally, there has been a noticeable increase in sales over the months, suggesting growing consumer demand for their capsules. In the Vapor Pens category, Craft / Craft 710 showed impressive movement, improving its ranking from 7th in July to 5th in October. This upward trend is a positive indicator of the brand's expanding influence and competitive edge in the vapor pen market.
In contrast, the brand's performance in the Concentrates category has been less dominant, with rankings fluctuating between 44th and 31st place over the four months. While Craft / Craft 710 did manage to climb from 44th to 31st by October, the fact that it remains outside the top 30 indicates potential challenges in capturing a larger market share in this category. This discrepancy in performance across categories highlights the brand's strengths and areas for potential growth within the Colorado cannabis market. Understanding these dynamics can offer insights into strategic adjustments needed to bolster their standing in less dominant categories.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Craft / Craft 710 has demonstrated a dynamic shift in rankings over the past few months, indicating a strong competitive position. Starting in July 2024 at rank 7, Craft / Craft 710 improved its standing to rank 5 by October 2024, showcasing a positive trajectory in the market. This upward movement is particularly notable given the consistent performance of competitors like Eureka, which maintained a steady rank of 3 throughout the same period. Meanwhile, O.penVape experienced a decline from rank 5 in August to rank 7 by October, suggesting potential market share opportunities for Craft / Craft 710. Additionally, PAX showed significant improvement, moving from rank 14 in July to rank 6 in October, which could pose a future challenge. Despite these competitive pressures, Craft / Craft 710's ability to climb the ranks amidst fluctuating sales volumes highlights its resilience and potential for continued growth in the Colorado vapor pen market.
Notable Products
In October 2024, Craft / Craft 710's top-performing product was Sativa Dablets - Energy Tablets 10-Pack (100mg) in the Capsules category, maintaining its first-place ranking from previous months with impressive sales of 8373 units. Dablets - Sleep Tablets 10-Pack (100mg), also in the Capsules category, consistently held the second position, with sales reaching 6070 units. The Watermelon Ice Hash Oil Distillate Cartridge (1g) in the Vapor Pens category showed a notable improvement, climbing from fourth to third place with increasing sales momentum. Twist - Blueberry Swirl Distillate Cartridge (1g) maintained its fourth position, while Twist - Punchberry Oil Distillate Cartridge (1g) entered the rankings at fifth place. The data highlights a strong performance in both the Capsules and Vapor Pens categories, with consistent top rankings for key products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
