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Jan-2025
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Overview
Market Insights Snapshot
Craft / Craft 710 has shown a consistent performance in the Colorado market, particularly in the Capsules category. The brand maintained a steady second-place ranking from October 2024 through January 2025, reflecting a strong foothold in this segment. This consistent ranking is noteworthy, especially when considering the increase in sales from $60,530 in October 2024 to $88,349 in January 2025, indicating a growing consumer preference or successful marketing efforts in this category. However, in the Concentrates category, Craft / Craft 710 did not make it into the top 30 by January 2025, suggesting potential challenges or increased competition in this segment.
In the Vapor Pens category, Craft / Craft 710 demonstrated remarkable growth in Colorado, improving its rank from fifth in October 2024 to fourth by January 2025. This upward movement is significant given the highly competitive nature of the vapor pen market. The brand's sales in this category also saw a substantial increase, suggesting effective strategies that have resonated well with consumers. While the brand's absence from the top 30 in the Concentrates category by January 2025 might raise concerns, its performance in Vapor Pens and Capsules highlights its strength and potential for strategic focus in these areas.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Craft / Craft 710 has shown notable resilience and growth. Over the months from October 2024 to January 2025, Craft / Craft 710 improved its rank from 5th to 4th, indicating a positive trend in market positioning. This upward movement is significant, especially considering the competitive pressure from brands like Batch Extracts, which saw a decline from 3rd to 5th place in January 2025. Meanwhile, Bonanza Cannabis Company consistently held the 2nd rank, showcasing its strong market presence. PAX also demonstrated impressive growth, climbing from 6th to 3rd, which highlights the competitive nature of this category. Despite these challenges, Craft / Craft 710's ability to increase its sales and rank suggests a robust strategy and growing consumer preference, positioning it well against its competitors in the Colorado vapor pen market.
Notable Products
In January 2025, the top-performing product from Craft / Craft 710 was Sativa Dablets - Energy Tablets 10-Pack (100mg) in the Capsules category, maintaining its first-place position from previous months with a notable sales figure of 8005. Dablets - Sleep Tablets 10-Pack (100mg) also held steady in second place within the same category, reflecting consistent consumer demand. Twist - Punchberry Oil Distillate Cartridge (1g) in the Vapor Pens category climbed to the third position from fourth in December 2024, showing an upward trend. Meanwhile, Twist - Blueberry Swirl Oil Distillate Cartridge (1g) slightly dropped to fourth place from its third-place ranking in November 2024. A new entry in the rankings, Dablets - CBD:THC Daily Vitamin 10-Pack (200mg CBD, 50mg THC), appeared in fifth place, indicating a growing interest in mixed cannabinoid products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
