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Dec-2024
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Overview
Market Insights Snapshot
Craft Elixirs has demonstrated a notable presence in the Washington market, especially within the Edible category. Throughout the final quarter of 2024, the brand maintained a consistent ranking, oscillating between the 3rd and 5th positions. This consistency in ranking indicates a stable consumer base and effective market strategies in the state. Notably, there was a positive trajectory in their sales figures, with a significant increase from September to December, culminating in a peak in December. This upward trend suggests growing consumer demand and possibly successful product launches or promotions during the holiday season.
While Craft Elixirs has shown strength in Washington's Edible category, the absence of rankings in other states or categories suggests areas for potential growth and expansion. The lack of top 30 placements outside Washington could indicate either a strategic focus on their home state or challenges in penetrating other markets. For a brand with such a strong foothold in one state, exploring opportunities for geographical diversification could be a key consideration moving forward. The data implies that while Craft Elixirs excels in Washington, there's room to broaden their reach and impact in additional regions and categories.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Craft Elixirs has experienced notable fluctuations in its ranking over the last few months. Starting in September 2024, Craft Elixirs held the 3rd position, but saw a dip to 5th place in both October and November, before recovering slightly to 4th place in December. This movement indicates a dynamic market environment where competitors such as Green Revolution consistently maintained their 2nd place ranking throughout the same period, showcasing their strong market presence. Meanwhile, Hot Sugar demonstrated a steady climb, surpassing Craft Elixirs by moving from 4th to 3rd place by December. Journeyman, another key player, mirrored Craft Elixirs' rank in November but eventually fell back to 5th place in December. Despite these challenges, Craft Elixirs showed a positive sales trajectory, particularly in December, suggesting resilience and potential for regaining higher market positions.
Notable Products
In December 2024, the top-performing product from Craft Elixirs was Pioneer Squares - Black & Blueberry Fruit Nom 10-Pack (100mg), maintaining its number one rank since September. This product achieved a notable sales figure of 8798, demonstrating strong market dominance. Pioneer Squares - Pineapple Crush Fruit Nom 10-Pack (100mg) secured the second position, maintaining its rank from October and November, while Pioneer Squares - Watermelon Kiwi Fruit Nom 10-Pack (100mg) climbed back to third place after slipping to fourth in November. Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg) dropped to fourth place, having been second in September. Lastly, Pioneer Squares - Sour Cherry Fruit Nom Chews 10-Pack (100mg) consistently held the fifth position throughout the observed months, showing stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
