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Oct-2024
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Overview
Market Insights Snapshot
Craft Elixirs has shown a consistent performance in the Edible category within the state of Washington. Over the past few months, the brand has maintained a strong presence, ranking within the top 4 consistently from July to October 2024. Notably, Craft Elixirs climbed to the 3rd position in September, indicating a positive reception among consumers. This upward movement suggests a growing preference for their products, which is further evidenced by a steady increase in sales figures, with October sales reaching a notable peak.
However, Craft Elixirs did not appear in the top 30 rankings for any other states or categories during this period. This absence highlights a potential area for growth and expansion beyond their current stronghold in Washington. The brand's consistent performance in Washington's Edible market suggests a strategic opportunity to replicate their success in other regions. While the detailed sales data from other states is not available, focusing on market expansion could enhance their visibility and competitiveness in the broader cannabis industry.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Washington, Craft Elixirs consistently holds a strong position, maintaining a rank of 4th place in July, August, and October 2024, with a brief rise to 3rd place in September. This stability highlights its resilience and appeal in a competitive market. Notably, Green Revolution consistently outperforms Craft Elixirs, holding a steady 2nd place throughout the same period, indicating a significant lead in sales. Meanwhile, Hot Sugar presents a dynamic challenge, fluctuating between 3rd and 5th place, ultimately surpassing Craft Elixirs in October. Journeyman also competes closely, often trailing just behind Craft Elixirs. Despite these challenges, Craft Elixirs shows a positive sales trajectory, with sales figures increasing steadily from July to October, suggesting a growing consumer base and effective market strategies.
Notable Products
In October 2024, Craft Elixirs' top-performing product was the Pioneer Squares - Black & Blueberry Fruit Nom 10-Pack (100mg), maintaining its number one ranking for the fourth consecutive month with sales reaching 7,513 units. The Pioneer Squares - Pineapple Crush Fruit Nom 10-Pack (100mg) improved its position from fourth in September to second in October, showing a significant boost in sales. Pioneer Squares - Watermelon Kiwi Fruit Nom 10-Pack (100mg) held steady in third place, while the Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg) dropped from second to fourth. The Pioneer Squares - Sour Cherry Fruit Nom Chews 10-Pack (100mg) remained consistently in fifth place throughout the observed months. Overall, the Pioneer Squares line continues to dominate the Edible category for Craft Elixirs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
