Nov-2024
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Overview
Market Insights Snapshot
Craft Elixirs has shown a consistent presence in the Washington market, particularly within the Edible category. The brand maintained a strong position, fluctuating between the 3rd and 5th ranks from August to November 2024. This stability indicates a solid consumer base and effective market strategies in place. Despite a slight dip in September, where they ranked 5th, Craft Elixirs quickly regained its footing to climb back to the 4th position by November. This suggests resilience and adaptability in a competitive market.
Across other states, the absence of Craft Elixirs from the top 30 brands in the Edible category might raise questions about their distribution strategies or market penetration outside of Washington. The brand's performance in Washington could serve as a benchmark for potential expansion efforts. The data highlights the importance of regional focus and the potential benefits of replicating successful strategies in new markets. Overall, Craft Elixirs' steady performance in Washington underscores its influence in the local edible market, yet there remains room for growth on a broader scale.
Competitive Landscape
In the Washington edible market, Craft Elixirs has shown resilience and adaptability, maintaining a strong presence despite fluctuations in rank and sales. In August 2024, Craft Elixirs held the 4th position, briefly climbing to 3rd in September before settling back to 5th in October and regaining the 4th spot in November. This movement indicates a competitive edge, especially when compared to Journeyman, which closely trailed Craft Elixirs, swapping ranks between 4th and 5th over the same period. Meanwhile, Green Revolution consistently held the 2nd position, showcasing a significant lead in sales, while Hot Sugar maintained a steady 3rd rank, slightly ahead in sales. Craft Elixirs' ability to navigate this competitive landscape and regain its rank suggests a robust brand strategy, though it faces pressure from both higher-ranked competitors and those like Journeyman, which are closing in on its market share.
Notable Products
In November 2024, Craft Elixirs' top-performing product was the Pioneer Squares - Black & Blueberry Fruit Nom 10-Pack (100mg), which maintained its position as the leading product for four consecutive months, achieving sales of 6773 units. The Pioneer Squares - Pineapple Crush Fruit Nom 10-Pack (100mg) secured the second position, improving from the fourth place in August and September to consistently hold second place in October and November. Pioneer Squares - Pink Lemonade Fruit Nom Chews 10-Pack (100mg) moved up to third place in November, recovering from a dip to fourth place in October. Meanwhile, Pioneer Squares - Watermelon Kiwi Fruit Nom 10-Pack (100mg) slipped to fourth place in November after holding the second position in August. Lastly, Pioneer Squares - Sour Cherry Fruit Nom Chews 10-Pack (100mg) remained steady in fifth place throughout the four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.