Nov-2024
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Overview
Market Insights Snapshot
Creme De Canna has shown noteworthy performance in the Concentrates category in California. Over the past few months, the brand has consistently improved its ranking, moving from 16th place in August 2024 to 11th place in October 2024. However, November saw a slight dip to 13th place. This trend indicates a strong presence in the market, although the minor drop in November suggests some volatility or increased competition. The brand's sales figures reflect this trajectory, with a peak in October, highlighting a period of significant growth and market capture.
Notably, Creme De Canna did not appear in the top 30 brands in other states or provinces for the Concentrates category during this period. This absence suggests that while the brand is making strides in California, it may not yet have a significant footprint in other markets. This could be an area of potential growth or a reflection of strategic focus on their home state. The data implies that Creme De Canna's current strategy might be heavily concentrated in California, which could be beneficial if they maintain or improve their ranking and sales figures in this competitive market.
Competitive Landscape
In the competitive landscape of California's concentrates category, Creme De Canna has shown a promising upward trajectory in recent months. Starting from a rank of 16 in August 2024, Creme De Canna improved to 11 by October before slightly dropping to 13 in November. This positive trend in rank is mirrored by a consistent increase in sales from August to October, indicating a growing consumer preference for the brand. In contrast, competitors like Nasha Extracts and Bear Labs have experienced a decline in both rank and sales, with Nasha Extracts falling from 8 to 15 and Bear Labs from 9 to 12 over the same period. Meanwhile, WVY maintained a relatively stable position, only dropping from 10 to 11, but still trailing behind Creme De Canna in terms of sales growth. Cream Of The Crop (COTC) also saw fluctuations, with a notable drop out of the top 20 in October, before recovering to 14 in November. These dynamics suggest that Creme De Canna's strategic initiatives are effectively capturing market share, positioning them favorably against competitors in California's concentrates market.
Notable Products
In November 2024, the top-performing product from Creme De Canna was MR. Fields Cookies Diamond Sugar (1g), which achieved the number one rank in sales. Sweet Tooth Crumble (1g) followed closely as the second highest-selling product, maintaining its rank from previous months with notable sales growth to 1,363 units. Collie Man Kush Badder (1g) secured the third position, showing a steady rise from its previous rank in October. Kush Cake Badder (1g) and Horchata Diamond Sugar (1g) rounded out the top five, ranking fourth and fifth, respectively. These rankings highlight a strong preference for concentrates, with some products showing significant upward movement since earlier months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.