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Oct-2024
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Overview
Market Insights Snapshot
Creme De Canna has demonstrated a notable upward trajectory in the Concentrates category within California. Over the past few months, the brand has steadily climbed the rankings from 23rd place in July 2024 to an impressive 10th place by October 2024. This consistent improvement suggests a strong market presence and growing consumer preference for their products. The increase in ranking is supported by a significant rise in sales, indicating successful strategies in product offerings or marketing efforts. However, it is important to note that Creme De Canna has not appeared in the top 30 rankings in other states or provinces, which could imply either a strategic focus on California or potential challenges in expanding their market presence elsewhere.
The performance of Creme De Canna in California's Concentrates category reflects a positive trend, yet it also highlights the brand's limited geographical reach. While their ascension in the California market is commendable, the absence of rankings in other states or provinces suggests room for growth and expansion. This could be viewed as a potential area of opportunity for the brand to explore new markets and diversify their consumer base. The data indicates that while Creme De Canna is making significant strides in California, there is a vast landscape of untapped potential in other regions that could be leveraged for future growth.
Competitive Landscape
In the competitive landscape of California's concentrates market, Creme De Canna has shown a remarkable upward trajectory in recent months. Starting from a rank of 23 in July 2024, Creme De Canna climbed to an impressive 10th position by October 2024, indicating a strong growth momentum. This ascent is noteworthy when compared to competitors like ABX / AbsoluteXtracts, which maintained a steady rank of 9 throughout September and October, and West Coast Trading Co., which saw a slight fluctuation but remained close in rank. Meanwhile, Bear Labs experienced a decline from 9th to 12th place, and WVY held a stable position at 8th. Creme De Canna's sales growth, especially in October, suggests a successful strategy in capturing market share, potentially at the expense of brands like Bear Labs, which saw a significant drop in sales during the same period. This trend positions Creme De Canna as a rising contender in the California concentrates category, with its strategic moves likely contributing to its improved market standing.
Notable Products
In October 2024, Creme Brulee Badder (1g) emerged as the top-performing product for Creme De Canna, climbing from the third position in September to secure the first rank, with notable sales of 1106 units. The Creme De Canna x Coastal Sun - Banjo Badder (1g) entered the rankings for the first time, achieving a strong second place. Cremedy Chem Driver Shatter (1g) and Kush Cake Badder (1g) both held the third position, indicating a tie in their performance. Mai Tai Infused Flower (3.5g) debuted in the rankings at fourth place, showing promising sales figures. The shifts in rankings suggest a dynamic market with new entries making significant impacts, especially in the concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
