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Jan-2025
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Overview
Market Insights Snapshot
Creme De Canna's performance in the Concentrates category across different states shows notable trends over recent months. In California, the brand experienced a decline in its ranking, moving from 12th place in October 2024 to 20th by January 2025. This drop indicates a competitive market landscape where Creme De Canna might be facing challenges in maintaining its position. Despite the decline, the brand's consistent presence within the top 30 in California suggests a certain level of resilience and consumer loyalty. However, the decreasing sales figures from $246,066 in October to $169,291 in January highlight a potential area of concern for the brand's market strategy.
Interestingly, Creme De Canna did not appear in the top 30 rankings in any other states for the Concentrates category during the same period, which could be seen as an opportunity for expansion or a need for increased market penetration beyond California. This absence from other state rankings may indicate that the brand's focus or strength is heavily centered on the California market, potentially limiting its growth prospects. The data suggests that while Creme De Canna maintains a foothold in California, exploring strategies to enhance its presence in other states could be crucial for broader market success and diversification.
Competitive Landscape
In the competitive landscape of the California concentrates market, Creme De Canna experienced notable fluctuations in its ranking over the past few months. Starting from a strong position at 12th in October 2024, Creme De Canna saw a decline to 21st by December, before slightly recovering to 20th in January 2025. This downward trend in rank is contrasted by the performance of competitors like Cream Of The Crop (COTC), which improved its rank from 26th in October to 12th by December, although it slipped to 19th in January. Similarly, Casual Cannabis showed a significant upward trajectory, moving from 46th in October to 18th in January, indicating a strong increase in market presence. Meanwhile, Greenline Organics and Sun Smoke maintained more stable positions, with Greenline Organics consistently hovering around the 22nd rank and Sun Smoke showing a slight improvement from 35th to 21st. These dynamics suggest that while Creme De Canna remains a key player, it faces increasing competition from brands that are rapidly gaining traction in the market.
Notable Products
In January 2025, Creme De Canna's top-performing product was Cherry OG Badder (1g) in the Concentrates category, securing the number one rank with sales of 1658 units. Gelato Diamond Sauce (1g) followed closely, moving up from the number one position in December 2024 to second place in January with 1483 units sold. Tropical Punch Badder (1g) ranked third, showing strong sales momentum with 1463 units. Runtz Popz Diamond Sauce (1g) and Lemon Driver Diamond Sugar (1g) completed the top five, ranking fourth and fifth, respectively. Notably, Gelato Diamond Sauce (1g) experienced a drop in rank despite increased sales, indicating stronger competition in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
