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Oct-2024
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Overview
Market Insights Snapshot
Critical Concentrates has shown a consistent presence in the New York market, particularly in the concentrates category. Over the past few months, the brand has maintained a strong ranking, consistently placing within the top ten. Notably, in July and September 2024, Critical Concentrates held the 4th position, indicating a solid demand for their products. However, a slight dip to the 6th position in October suggests increasing competition or shifting consumer preferences. Despite this minor fluctuation, the brand's sales figures have shown an upward trend, with October sales reaching their highest point in the observed period.
While Critical Concentrates has successfully maintained its market presence in New York, the absence of rankings in other states or provinces suggests that the brand either does not operate in those areas or has yet to break into the top 30. This could be interpreted as a potential area for growth or a strategic focus on the New York market. The brand's performance in concentrates positions it as a key player in that category, but the lack of visibility in other categories or regions might indicate a more niche focus or a need for expansion. Such insights could be valuable for stakeholders looking to understand the brand's market strategy and potential opportunities for growth.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Critical Concentrates has experienced fluctuations in its ranking over the past few months, moving from 4th place in July 2024 to 6th place by October 2024. This shift can be attributed to the dynamic performance of competitors such as New York Honey (NY Honey), which climbed from 6th to 4th place, and Jetpacks, which made a significant leap from 8th to 5th place by October. Despite these changes, Critical Concentrates has maintained a strong sales trajectory, with a notable increase in sales from August to October. However, the brand faces stiff competition from Glenna's and Pura, both of which have shown upward trends in rankings and sales, indicating a competitive pressure that Critical Concentrates must address to regain its higher ranking position.
Notable Products
In October 2024, Lemon Haze Cold Cure Live Rosin (1g) maintained its position as the top-performing product from Critical Concentrates, with impressive sales of 359 units. Rated R Cold Cure Live Rosin (1g) held steady in second place, continuing its upward trend from fourth in July to second in September. Kiyomi Cold Cure Live Rosin (1g) showed remarkable growth, climbing from fifth in August to third in October. Thai Banana Live Rosin (1g) saw a slight decline, dropping from third in September to fourth in October. Bitter Orange Fresh Press Live Rosin (1g) made its debut in October, securing the fifth position in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
