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Oct-2024
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Overview
Market Insights Snapshot
In the state of California, Cruisers has shown varied performance across different cannabis categories. In the Edible category, Cruisers has made a notable leap from being outside the top 30 in July to securing the 24th position by October. This upward trend indicates a significant improvement in their market presence and consumer acceptance. Meanwhile, in the Flower category, Cruisers has seen a steady climb in rankings, moving from 30th in July to 20th by October, reflecting consistent growth and possibly increased consumer preference for their flower products. This steady climb in rankings across multiple categories suggests a strengthening brand presence in California.
However, the performance in the Pre-Roll category presents a mixed picture. Cruisers started at the 59th position in July, dropped to 73rd in August, but then made a remarkable recovery to 32nd place by October. This fluctuation might indicate challenges in maintaining consistent consumer interest or supply issues that were later rectified. In the Vapor Pens category, Cruisers maintained a strong position, improving slightly from 21st in July to 19th in October. This indicates a stable demand for their vapor pen products, showcasing their competitive edge in this category. The absence of a top 30 ranking in the Edible category in July highlights areas for potential growth and suggests that their recent strategies may be effectively addressing past challenges.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cruisers has shown a notable upward trajectory in its rankings from July to October 2024. Starting at 21st place in July, Cruisers experienced a dip to 24th in August but rebounded to 19th by October, indicating a positive trend in market presence. This improvement in rank coincides with a significant increase in sales, particularly in October, where Cruisers outperformed its previous months. In comparison, Kurvana maintained a relatively stable position, hovering around the 17th and 18th ranks, while Sauce Essentials saw a decline from 15th to 18th. Meanwhile, Punch Extracts / Punch Edibles made a notable entry into the top 20 by October, and Clsics fluctuated but did not surpass Cruisers in the final month. This competitive movement suggests that Cruisers is gaining traction in the market, potentially due to strategic marketing or product offerings that resonate well with consumers, positioning it as a rising contender in the California vapor pen category.
Notable Products
In October 2024, the top-performing product from Cruisers was the Granddaddy Purple Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from September with sales reaching 12,241 units. The Strawberry Cough Distillate Cartridge (1g) climbed to the second spot in the same category, showing a significant sales increase to 10,093 units, up from fourth place in September. The Sativa Mix Pre-Roll (1g) made a notable entry into the rankings, securing the third position in the Pre-Roll category. Meanwhile, the Blue Dream Distillate Cartridge (1g) dropped to fourth place after previously holding second in September. Pineapple Express Distillate Cartridge (1g) fell to fifth place, continuing its downward trend from a first-place ranking back in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
