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Dec-2024
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Overview
Market Insights Snapshot
In the vibrant cannabis market of California, Cruisers has shown a dynamic performance across various categories. Notably, in the Edible category, the brand has climbed steadily from a 30th place ranking in September 2024 to 17th by December 2024, indicating a strong upward trajectory. This is a positive sign of growing consumer interest and acceptance. In contrast, the brand's performance in the Flower category has been less consistent, with a drop from 22nd to 29th place in December, suggesting potential challenges or increased competition in this segment. Such fluctuations highlight the competitive nature of the Flower market and the need for strategic adjustments.
In other categories, Cruisers has also made significant strides. The Vapor Pens category exhibits a consistent rise in rankings, moving from 24th in September to an impressive 15th by December. This suggests that Cruisers' offerings in this category are resonating well with consumers, possibly due to product innovation or effective market strategies. Meanwhile, the Pre-Roll category saw a dramatic rise from 73rd to 19th place in November, although it slightly declined to 22nd in December. This remarkable improvement, despite the slight dip, underscores a strong market presence and potential for further growth. The absence of top 30 rankings in certain months across categories could either indicate untapped potential or areas that require more focus, offering insights into where the brand might concentrate its efforts moving forward.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cruisers has demonstrated a notable upward trajectory in its market ranking over the last few months of 2024. Starting from a rank outside the top 20 in September, Cruisers climbed to 15th place by December, showcasing a significant improvement in its market position. This ascent is particularly impressive when compared to competitors like Bloom, which maintained a relatively stable rank around 14th to 15th, and West Coast Cure, which experienced a decline from 11th to 16th place. Meanwhile, Jeeter showed a resurgence, moving from 16th to 13th, and Cold Fire dropped significantly from 8th to 17th. This upward movement for Cruisers suggests a positive reception in the market, potentially driven by strategic marketing or product innovation, positioning it as a brand to watch in the California vapor pen category.
Notable Products
In December 2024, the top-performing product for Cruisers was the Sativa Mix Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from November with sales of 25,351 units. The Indica Pre-Roll (1g) secured the second spot, consistent with its previous month's ranking. Following closely, the Hybrid Pre-Roll (1g) held its position at third place, showing steady performance over the months. In the Vapor Pens category, the Blue Dream Distillate Cartridge (1g) rose to fourth place, improving from its absence in November's rankings. Meanwhile, the Strawberry Cough Distillate Cartridge (1g) slipped from fourth to fifth place, despite a slight sales decrease from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
