.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of California, Cruisers has shown a notable upward trajectory across multiple product categories. The Edible category, in particular, has seen a significant climb from a rank of 37 in August 2024 to a rank of 18 by November 2024, indicating a strong market response and growing consumer interest. Similarly, the Pre-Roll category witnessed an impressive leap from rank 73 to 18 over the same period, showcasing a substantial increase in popularity. The Flower category also improved, albeit at a steadier pace, moving from rank 29 to 20. This consistent performance across categories suggests that Cruisers is successfully expanding its market presence in California.
However, not all categories experienced the same level of success. The Vapor Pens category, while also showing positive movement from rank 25 to 17, did not experience as dramatic a rise as the Edible and Pre-Roll categories. This could suggest a more competitive landscape or a slower adoption rate in this segment. It's worth noting that in August 2024, Cruisers did not break into the top 30 for Edibles, indicating that their subsequent rise to rank 18 by November is particularly noteworthy. These trends highlight Cruisers' ability to capture market share rapidly in certain segments while facing more gradual progress in others.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cruisers has shown a notable upward trajectory in recent months. From August to November 2024, Cruisers improved its rank from 25th to 17th, indicating a significant gain in market presence. This upward movement is particularly impressive when compared to competitors like Kurvana, which fluctuated between 17th and 19th place, and West Coast Cure, which experienced a decline from 9th to 15th. Meanwhile, Jeeter maintained a steady position around the 15th and 16th ranks, and Papa's Herb showed a resurgence from 24th to 18th. Cruisers' rise in rank is mirrored by its sales growth, which saw a consistent increase, surpassing the sales of Papa's Herb by November. This trend suggests a strengthening brand presence and consumer preference for Cruisers in the California vapor pen market.
Notable Products
In November 2024, the top-performing product for Cruisers was the Sativa Mix Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 23,480. The Indica Pre-Roll (1g) followed closely in second place, while the Hybrid Pre-Roll (1g) secured the third spot. Notably, the Strawberry Cough Distillate Cartridge (1g) in the Vapor Pens category, which previously held the second rank in October, dropped to fourth place despite a slight increase in sales to 10,128. The Granddaddy Purple Distillate Cartridge (1g), which maintained the top position for three consecutive months, fell to fifth place in November. This shift in rankings indicates a strong performance by the Pre-Roll category products, overshadowing the previously dominant Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
