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Jan-2025
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Overview
Market Insights Snapshot
In the state of California, Cruisers has shown notable performance across various cannabis categories. In the Edible category, the brand made a significant upward movement, climbing from the 25th rank in October 2024 to the 17th in December 2024, before experiencing a slight drop to 26th in January 2025. This suggests a strong but potentially volatile presence in the Edible market. Meanwhile, in the Vapor Pens category, Cruisers consistently held a top 20 position, peaking at 17th in December 2024, indicating a robust and steady demand in this segment. However, in the Flower category, the brand's rank remained relatively stable around the mid-20s, with no entry into the top 20, highlighting an area with room for growth.
The Pre-Roll category in California presented a mixed performance for Cruisers. The brand saw a significant jump in rank from 39th in October 2024 to 21st in November 2024, followed by a decline to 34th in January 2025. This fluctuation suggests that while there was a momentary surge in popularity, maintaining a higher rank has been challenging. The sales figures for Pre-Rolls also reflect this volatility, with a notable spike in November 2024. Overall, Cruisers has demonstrated strong performance in certain categories like Edibles and Vapor Pens, but there are opportunities for improvement in others, such as Flower and Pre-Rolls, to achieve a more balanced market presence.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cruisers has shown a dynamic shift in its market positioning over recent months. Starting from a rank of 24 in October 2024, Cruisers made a significant leap to 18 by November and further improved to 17 in December, before slightly dropping to 19 in January 2025. This upward trend, despite a minor setback, highlights an overall positive trajectory in sales performance. In comparison, Kurvana experienced a decline, moving from 18th to 21st place, indicating a potential opportunity for Cruisers to capture more market share. Meanwhile, Papa's Herb showed a stable presence, maintaining a rank around 17-18, suggesting a close competition with Cruisers. Clsics demonstrated volatility, yet ended January at 17, slightly ahead of Cruisers. The data suggests that while Cruisers is gaining momentum, the brand must strategize effectively to outpace competitors like Clsics and maintain its upward sales trend.
Notable Products
In January 2025, the top-performing product for Cruisers was the Hybrid Pre-Roll (1g) in the Pre-Roll category, which rose to the number one rank, achieving sales of 11,304 units. The Strawberry Cough Distillate Cartridge (1g) in the Vapor Pens category climbed to the second position, with sales figures reaching 7,957 units. The Sativa Mix Pre-Roll (1g) slipped to third place, despite strong sales of 7,719 units. Notably, the Granddaddy Purple Distillate Cartridge (1g) re-entered the rankings in fourth place after not being ranked in December, with sales of 7,313 units. The Pineapple Express Distillate Cartridge (1g) also made a return to the rankings, securing fifth place with sales of 6,581 units, after not being listed in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
