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Sep-2024
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Overview
Market Insights Snapshot
In the California market, Cruisers has shown notable performance variations across different product categories. Within the Edible category, the brand has made significant strides, moving from outside the top 30 in June to reaching the 30th position by September. This upward trajectory indicates a growing consumer preference or effective marketing strategies in this segment. Conversely, the Flower category has seen a decline in rankings, slipping from 30th in June to 43rd by September, suggesting potential challenges in maintaining market share or competition from other brands. The Vapor Pens category, however, has remained relatively stable, with Cruisers consistently performing in the top 20, reflecting steady consumer demand and possibly strong brand loyalty in this segment.
The Pre-Roll category presents a mixed picture for Cruisers in California. Despite fluctuations in rankings, from 57th in June to 60th in September, the sales figures have shown some resilience, indicating that while the brand may face stiff competition, it retains a dedicated customer base. Notably, the brand's sales in the Vapor Pens category have seen a positive trend, culminating in a sales peak in September, which could be attributed to product innovation or effective distribution strategies. The absence of top 30 rankings in certain months for categories such as Pre-Rolls highlights areas where Cruisers might focus on improving visibility or product offerings to enhance their market position.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Cruisers has shown notable fluctuations in its ranking over the past few months. In June 2024, Cruisers was ranked 22nd, improving to 20th in July, then slipping to 23rd in August before climbing back to 20th in September. This indicates a dynamic market position with potential for growth. Compared to competitors, Kurvana maintained a steady rank at 16th in both June and July, before dropping to 18th in August and September, suggesting a slight decline in their market hold. Meanwhile, Papa's Herb fluctuated between 20th and 22nd, showing a similar volatility to Cruisers but with a slightly lower sales trajectory. Clsics and UP! have been climbing the ranks, with Clsics moving from 30th in June to 19th in September, and UP! from 25th to 22nd, indicating a growing competitive pressure. For Cruisers, these shifts highlight the importance of strategic positioning and market adaptation to maintain and improve its standing amidst a competitive and evolving market.
Notable Products
In September 2024, the Granddaddy Purple Distillate Cartridge (1g) emerged as the top-performing product for Cruisers, climbing from the second position in the previous months to secure the first rank with sales of 7,925 units. The Blue Dream Distillate Cartridge (1g) dropped to the second position despite being the leader in August. Pineapple Express Distillate Cartridge (1g) maintained a stable performance, holding the third rank consistently since July. Strawberry Cough Distillate Cartridge (1g) saw a slight improvement in its ranking, moving from fifth to fourth place. Meanwhile, Lemon Jack Distillate Cartridge (1g) slipped to the fifth position, continuing its downward trend from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
