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Jan-2025
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Overview
Market Insights Snapshot
Crystal Clear has shown varied performance across different states and categories, with notable movements in rankings and sales. In California, the brand has struggled to break into the top 30 for Vapor Pens, consistently ranking in the 40s over the past few months. This suggests a challenging market environment or increased competition within the state. On the other hand, in Massachusetts, Crystal Clear has made significant strides, moving up to the 9th position in January 2025 from 11th in previous months, indicating a strengthening presence in the Vapor Pens category. The brand's performance in Illinois also shows a positive trend, with a steady climb in rankings from 20th to 17th, reflecting a growing consumer base or effective market strategies in this region.
In Washington, Crystal Clear holds a strong position in the Vapor Pens category, consistently maintaining the 2nd rank over the past months. This stable performance highlights the brand's established market presence and consumer loyalty in Washington. However, the Concentrates category in the same state presents a different story, where the brand's ranking has fluctuated, moving from 13th to 16th, and then back to 14th. This inconsistency could point to challenges in maintaining market share or the impact of new competitors entering the market. Overall, while Crystal Clear shows strength in certain regions, there are areas where the brand could focus on improving its market position.
Competitive Landscape
In the Washington Vapor Pens category, Crystal Clear consistently holds the second rank from October 2024 to January 2025, demonstrating a stable position in the market. Despite a slight fluctuation in sales, with a dip in November 2024 followed by a recovery in December 2024 and January 2025, Crystal Clear maintains its rank, indicating strong brand loyalty and consistent consumer demand. The leading competitor, Mfused, consistently ranks first, with sales significantly higher than Crystal Clear's, though they experience a notable decline in January 2025. Meanwhile, Sticky Frog and Micro Bar remain stable at third and fourth ranks, respectively, with sales figures lower than Crystal Clear's. These insights suggest that while Crystal Clear is performing well, there is an opportunity to capture market share from Mfused as they experience sales declines, potentially through targeted marketing strategies or product innovations.
Notable Products
In January 2025, the top-performing product for Crystal Clear was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank since November 2024, with sales reaching 8,302 units. The Northern Lights Distillate Cartridge (1g) held the second position, consistent since November 2024, with a slight increase in sales compared to the previous month. The Maui Wowie Distillate Cartridge (1g) remained steady at the third rank, although its sales saw a decrease from December 2024. A new entrant, Alaskan Thunder Fuck Distillate Cartridge (1g), debuted at the fourth position, indicating strong initial sales performance. Meanwhile, the White Widow Distillate Cartridge (1g) maintained its fifth place, despite a drop in sales from December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
