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Dec-2024
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Overview
Market Insights Snapshot
Crystal Clear's performance in the Vapor Pens category shows varied results across different states. In California, the brand has been struggling to break into the top 30, with rankings hovering in the 40s throughout the last quarter of 2024. Despite this, there is a noticeable upward trend in sales, peaking at $378,304 in December. In contrast, the brand has maintained a strong presence in Illinois, consistently ranking within the top 30, and even improving its position to 17th place in December. Meanwhile, in Massachusetts, Crystal Clear has shown stability, holding onto its 10th and 11th positions, with a steady increase in sales, reaching $869,799 by December.
In Washington, Crystal Clear has demonstrated a strong foothold in both the Concentrates and Vapor Pens categories. The brand is a consistent performer in the Vapor Pens category, maintaining a solid 2nd place ranking throughout the final months of 2024, with sales climbing significantly. In the Concentrates category, while not in the top 10, Crystal Clear has shown resilience, holding steady between 12th and 14th place. This consistency in rankings, coupled with a steady sales performance, indicates a robust market presence in Washington for these product lines. However, the absence from the top 30 in certain states and categories suggests there are opportunities for growth and expansion that the brand may look to capitalize on in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Crystal Clear consistently holds the second rank from September to December 2024, demonstrating a stable position in the market. Despite maintaining its rank, Crystal Clear faces stiff competition from Mfused, which dominates the top position throughout the same period. This indicates that while Crystal Clear is a strong contender, it trails behind in sales compared to Mfused, which shows a significant upward trend in sales. Meanwhile, Sticky Frog and Micro Bar consistently occupy the third and fourth ranks, respectively, suggesting that Crystal Clear's position is secure from below but challenged from above. This competitive dynamic highlights the need for Crystal Clear to innovate or enhance its marketing strategies to potentially close the gap with Mfused and capitalize on its stable market presence.
Notable Products
In December 2024, the top-performing product for Crystal Clear was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from November with sales reaching 8,569 units. The Northern Lights Distillate Cartridge (1g) followed closely, climbing up from its previous second position in November to secure the second spot with 8,326 units sold. The Maui Wowie Distillate Cartridge (1g) consistently held its third rank across the months leading to December. Notably, the White Widow Distillate Cartridge (1g) improved its rank from fifth in November to fourth in December. Meanwhile, the Maui Wowie Blast Distillate Disposable (1g) entered the rankings at fifth position, illustrating a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
