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Nov-2024
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Overview
Market Insights Snapshot
Crystal Clear's performance in the Vapor Pens category shows varied results across different states. In California, the brand has struggled to break into the top 30, maintaining a rank just outside the top tier over the last few months, with a slight improvement from September to November. Meanwhile, in Illinois, Crystal Clear consistently ranks within the top 30, showing a stable presence with a minor upward trend, moving from 22nd in August to 20th by November. The Massachusetts market has seen a slight decline in ranking for Crystal Clear, dropping from 8th in August to 11th in November, though the sales figures indicate a recovery in the latter months. Notably, the brand maintains a strong foothold in the Washington market, consistently holding the 2nd position in Vapor Pens, showcasing a robust and stable performance.
In the Concentrates category in Washington, Crystal Clear demonstrates a positive trajectory, climbing from 17th place in August to 10th by November. This upward movement suggests a growing market presence and possibly an increasing consumer preference for their products in this category. The sales figures support this trend, with a noticeable increase between September and November. While the brand's performance in Washington's Concentrates category is commendable, it is important to note that Crystal Clear is not listed in the top 30 for Concentrates in other states, indicating a potential area for growth and expansion. The brand's ability to maintain and improve its ranking in Washington could serve as a strategic model for entering or enhancing its presence in other markets.
Competitive Landscape
In the Washington Vapor Pens category, Crystal Clear consistently holds the second rank from August to November 2024, maintaining a stable position amidst strong competition. Despite the unwavering leadership of Mfused, which consistently ranks first, Crystal Clear's sales figures show a slight upward trend, indicating a steady consumer base and potential for growth. Meanwhile, Sticky Frog remains in third place, with sales figures slightly fluctuating but not enough to challenge Crystal Clear's position. Micro Bar consistently ranks fourth, with lower sales figures, suggesting that Crystal Clear's main competitive pressure comes from the top-ranked Mfused. This consistent ranking and sales performance highlight Crystal Clear's strong market presence and suggest that with strategic marketing efforts, there could be opportunities to close the gap with the leading brand.
Notable Products
In November 2024, the top-performing product from Crystal Clear was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from September and showing a notable sales figure of 7631 units. Following closely was the Northern Lights Distillate Cartridge (1g), which rose to second place from its third-place position in October, with 7571 units sold. The Maui Wowie Distillate Cartridge (1g) held steady at the third position, consistent with its October ranking. Notably, the Northern Lights Blast Distillate Disposable (1g) improved its rank to fourth place from fifth in October. Meanwhile, the White Widow HTE Distillate Cartridge (1g) made its debut in the rankings at fifth place, indicating a successful entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
