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Oct-2024
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Overview
Market Insights Snapshot
Crystal Clear's performance in the Vapor Pens category demonstrates varied success across different states. In California, the brand has not been able to break into the top 30, with rankings consistently above 40 over the past few months. This suggests a challenging market environment or perhaps stronger competition in that state. In contrast, Illinois presents a more stable scenario, with Crystal Clear maintaining a position near the top 20, highlighting a relatively consistent demand. Meanwhile, Massachusetts shows a slight decline in rankings from 7th to 10th, indicating potential shifts in consumer preferences or increased competition.
In the Concentrates category, Crystal Clear's performance in Washington is notably strong, with an upward trend in rankings from 15th to 8th place over the past few months, suggesting a growing consumer base or improved product offerings. The Vapor Pens category in Washington tells a different story, where Crystal Clear has maintained a leading position, consistently ranking first, indicating a dominant market presence. This dominance is further underscored by a steady increase in sales, reflecting strong consumer loyalty or effective marketing strategies. The brand's absence from the top 30 in other states for Concentrates may suggest either a strategic focus on Washington or challenges in penetrating other markets.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Crystal Clear has shown remarkable performance, securing the top rank in both September and October 2024. This upward trajectory is indicative of its robust market presence and effective strategies, as it surpassed Sticky Frog, which maintained a consistent third position before climbing to second. Notably, Super Fog by Mfused made a significant leap from the 14th position in July and August to 4th in September and 3rd in October, showcasing a dynamic shift in consumer preferences. Despite this, Crystal Clear's sustained leadership in sales suggests a strong brand loyalty and effective market penetration, outpacing its competitors in both rank and sales growth.
Notable Products
In October 2024, the top-performing product from Crystal Clear was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for the second consecutive month with sales of 8,782 units. The Northern Lights Distillate Cartridge (1g) rose to the second position, improving from its third-place ranking in the previous two months. Maui Wowie Distillate Cartridge (1g) dropped to third place, a decline from its previous second-place standing in August and September. Jack Herer Distillate Disposable (1g) re-entered the rankings at fourth place after not being ranked in the previous two months. Meanwhile, Northern Lights Distillate Disposable (1g) debuted in the rankings at the fifth position, indicating a new entry in the competitive Vapor Pens market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
