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Jan-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Cubano's performance across different product categories has shown some notable trends over the recent months. In the Concentrates category, Cubano has experienced a downward movement, slipping from 20th place in October 2024 to 40th by January 2025. This decline is marked by a significant drop in sales, suggesting potential challenges in maintaining market share or consumer interest in this category. Conversely, their Flower products have consistently hovered around the mid-40s in rank, indicating a stable, if not particularly strong, presence in the market. Despite not breaking into the top 30, maintaining a consistent position can still be seen as a stable foothold in a competitive category.
Meanwhile, Cubano's Pre-Roll category has seen a more dynamic shift, starting at 13th place in October 2024 and falling to 27th by January 2025. Although this drop might seem concerning, it's worth noting that the Pre-Roll category still reflects a strong consumer interest, as evidenced by its initial high ranking. The sales figures, while declining, still show a substantial volume, suggesting that Cubano's Pre-Roll products have a significant market presence despite the ranking drop. The absence of a top 30 ranking in other states or provinces could imply either a focus on the Missouri market or challenges in expanding their geographical reach. These insights provide a glimpse into Cubano's strategic positioning and market dynamics in Missouri.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll market, Cubano has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting strong in October 2024 with a rank of 13, Cubano saw a decline to 21 in November and December, and further slipped to 27 by January 2025. This downward trend in rank is mirrored by a decrease in sales, suggesting challenges in maintaining market presence. In contrast, Capital City Cannabis Company and TRIP have shown resilience, with Capital City Cannabis Company maintaining a presence in the top 20 in October and December, despite dropping out in November and January. Meanwhile, Kusch made a significant leap from rank 53 in October to 25 in January, indicating a strong upward trajectory in sales. These dynamics highlight the competitive pressures Cubano faces, emphasizing the need for strategic adjustments to regain its footing in the Missouri pre-roll market.
Notable Products
In January 2025, French Royale (3.5g) emerged as the top-performing product for Cubano, leading the sales with a significant figure of 954 units sold. The Dark and Stormy Pre-Roll (0.5g) followed closely as the second best-seller, though it saw a drop from its first-place rank in December 2024. Head Mount Pre-Roll 3-Pack (1.5g) secured the third position, marking its debut in the rankings. Redneck Wedding Pre-Roll 3-Pack (1.5g) came in fourth, having previously been ranked fifth in October 2024. Lastly, Dark and Stormy Pre-Roll 3-Pack (1.5g) entered the rankings in fifth place, showcasing a dynamic shift in product preferences for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
