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Oct-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Cubano has demonstrated notable progress in the Concentrates category. Their rank has improved from 37th in July 2024 to 20th by October 2024. This upward trajectory suggests a strong market presence and growing consumer preference for Cubano's concentrate products in Missouri. Conversely, their performance in the Flower category has been less impressive, as they have not broken into the top 30, indicating potential challenges or intense competition in this segment. The sales figures for Concentrates have shown a steady increase, highlighting the brand's ability to capture market share in this product line.
In the Pre-Roll category, Cubano has made significant strides within Missouri. Starting from a rank of 47th in July 2024, they have climbed to 14th by October 2024. This rapid ascent underscores a successful strategy in this category, potentially due to product innovation or effective marketing. However, the absence of Cubano in the top 30 Flower brands suggests that there is room for growth and improvement in this area. While the specific sales numbers for Pre-Rolls have not been disclosed, the ranking improvement indicates a positive reception and increasing demand for Cubano's pre-roll offerings.
Competitive Landscape
In the competitive landscape of the Missouri pre-roll category, Cubano has demonstrated a significant upward trajectory in recent months, climbing from a rank of 47 in July 2024 to 14 by October 2024. This notable improvement in rank is accompanied by a substantial increase in sales, indicating a strong market presence and growing consumer preference. In comparison, Capital City Cannabis Company experienced a dramatic shift, moving from a rank of 50 in September to 16 in October, suggesting a resurgence in popularity. Meanwhile, TRIP consistently maintained a strong position, improving from rank 21 in July to 13 in October, with sales figures consistently higher than Cubano's. Vivid (MO), although starting from a higher rank of 8 in July, saw a decline to 12 in October, reflecting a downward trend in sales. Vibe Cannabis (MO) also experienced a slight drop from rank 11 in August to 15 in October, despite having sales figures comparable to Cubano's. These dynamics highlight Cubano's impressive growth and potential to capture more market share in the Missouri pre-roll sector.
Notable Products
In October 2024, Cubano's top-performing product was Head Mount Pre-Roll (0.5g), reclaiming the number one spot with impressive sales of 2748 units. Strawpicanna Pre-Roll (0.5g) debuted strongly in the rankings, securing the second position with notable sales figures. French Royale Pre-Roll (0.5g), which was previously ranked first in September, dropped to third place. Redneck Wedding Pre-Roll (0.5g) and its 3-Pack variant followed closely, ranking fourth and fifth respectively. This reshuffling highlights significant gains for Head Mount Pre-Roll (0.5g) and the introduction of Strawpicanna Pre-Roll (0.5g) as a new contender in the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
