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Dec-2024
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Overview
Market Insights Snapshot
CULTA has demonstrated notable performance trends in the Maryland cannabis market, particularly in the Concentrates category. Over the final months of 2024, CULTA improved its ranking from 16th in September to 13th in December, indicating a positive trajectory. This improvement is underscored by a consistent increase in sales, which suggests growing consumer preference or effective market strategies. While CULTA was consistently present in the top 30 brands for Concentrates, their performance in the Vapor Pens category shows fluctuating rankings, maintaining a position within the top 20 but not showing the same upward momentum as in Concentrates.
In the Flower category, CULTA maintained a steady presence, fluctuating slightly between 14th and 16th place over the same period. This stability indicates a reliable market position, although the brand did not break into the top 10. The Pre-Roll category showed a downward trend, with CULTA dropping from 8th to 11th place, which could be a point of concern if the trend continues. The brand’s absence from any category ranking below 30th suggests a focused strategy on maintaining competitiveness within their existing categories. However, their performance in the Pre-Roll segment might require strategic adjustments to regain a higher ranking.
Competitive Landscape
In the competitive landscape of the Maryland flower category, CULTA has shown a notable upward trend in its ranking from November to December 2024, moving from 15th to 14th place. This improvement is significant given the competitive environment, where brands like Curio Wellness have experienced a decline from 9th to 12th place over the same period. Meanwhile, Kind Tree Cannabis has maintained a relatively stable position, fluctuating between 11th and 13th place. CULTA's sales have also shown a positive trajectory, contrasting with the declining sales of Curio Wellness, suggesting a potential shift in consumer preference. The consistent performance of CULTA, coupled with its recent upward movement in rank, indicates a strengthening position in the market, which could be leveraged for further growth in the coming months.
Notable Products
In December 2024, the top-performing product for CULTA was the Poochie Love Pre-Roll 5-Pack (2.5g), securing the number one spot in the rankings. Following closely, Kush Mints x Str8 Lemonade (3.5g) held the second position, with notable sales figures reaching 2380 units. The Banana Bubbles Pre-Roll 5-Pack (2.5g) came in third, maintaining a strong presence in the market. Poochie Love (3.5g) and Banana Bubbles (3.5g) were ranked fourth and fifth, respectively, with both products experiencing a slight decline from their previous month's rankings. Compared to earlier months, Banana Bubbles (3.5g) dropped from the top position in October to fifth place by December, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
