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Jan-2025
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Overview
Market Insights Snapshot
CULTA has shown a notable upward trajectory in the Maryland market across several categories. In the Concentrates category, CULTA consistently held the 15th rank from October to December 2024, before making a significant leap to the 10th position by January 2025. This improvement is reflected in their sales growth, which saw a steady increase over these months. In the Flower category, CULTA improved its position from 17th in October 2024 to 12th by January 2025, indicating a strong performance in one of the most competitive segments. However, it's worth noting that CULTA did not appear in the top 30 rankings for any other states, suggesting a concentrated focus or stronger market presence in Maryland.
Within the Pre-Roll category, CULTA experienced a slight fluctuation, dropping from the 10th rank in October 2024 to 11th in November and December, before climbing back to the 9th position in January 2025. Despite this, their sales figures showed a marginal decline, indicating potential challenges in maintaining consumer interest or facing increased competition. In Vapor Pens, CULTA's rank improved from 20th in October 2024 to 18th by January 2025, with sales showing a slight increase after a dip in December. These movements highlight CULTA's strategic efforts to strengthen their foothold in Maryland, especially in categories where they have shown consistent improvement. For more insights into CULTA's strategies and potential growth areas, one might consider exploring further data or market analysis.
Competitive Landscape
In the competitive landscape of the Maryland flower category, CULTA has shown a steady improvement in its rank from October 2024 to January 2025, moving from 17th to 12th position. This upward trend suggests a positive reception and growing market presence. However, CULTA faces stiff competition from brands like Modern Flower, which fluctuated but generally maintained a higher rank, peaking at 8th in December 2024. Similarly, Evermore Cannabis Company consistently outperformed CULTA, maintaining a top 10 position throughout the period. Grow West Cannabis Company also demonstrated strong sales, particularly in November 2024, which contributed to their temporary rise to 7th place. Despite these challenges, CULTA's consistent sales growth indicates a strengthening foothold in the market, suggesting potential for further rank improvements if the trend continues.
Notable Products
In January 2025, the top-performing product for CULTA was Amnesia OG (3.5g) in the Flower category, securing the first rank with sales of 3894 units. The Banana Bubbles Pre-Roll 2-Pack (1g) dropped from its consistent first place in October and November 2024 to second place. Poochie Love (3.5g) improved its ranking from fourth in December 2024 to third in January 2025. The Poochie Love Pre-Roll 5-Pack (2.5g), which was the top product in December 2024, fell to fourth place. Meanwhile, the Banana Bubbles Pre-Roll 5-Pack (2.5g) maintained a fifth-place position from December 2024 to January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
