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Nov-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Cultivators Classic has shown a notable performance in the Concentrates category. Starting from a strong third position in August 2024, the brand experienced a gradual decline to the eighth position by November 2024. This downward trend could indicate increasing competition or shifting consumer preferences within the state. Despite this decline, Cultivators Classic maintained visibility in the top 30, which is a positive indicator of its ongoing relevance and market presence. However, the brand's absence from the top 30 in other states or categories suggests there may be opportunities for expansion or improvement in those areas.
In contrast, the Vapor Pens category in Massachusetts presents a different story for Cultivators Classic. The brand started outside the top 30 in August 2024 but made a steady climb to rank 29th by November 2024. This upward movement highlights a positive trend and suggests that the brand might be gaining traction among consumers in this category. The increase in sales from October to November further supports this positive trajectory. While this growth in the Vapor Pens category is promising, it remains crucial for Cultivators Classic to analyze and leverage these insights to enhance its performance across other states and categories where it currently lacks a top 30 presence.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Cultivators Classic has shown a steady improvement in its rank from August to November 2024, moving from 32nd to 29th position. This upward trend in ranking is indicative of a positive shift in market presence, despite facing fierce competition. Notably, AiroPro has consistently maintained a higher rank, though it experienced a slight dip from 23rd in October to 27th in November. Meanwhile, The Essence and Eleven have also been vying for market share, with The Essence closely trailing Cultivators Classic, moving from 27th to 28th in November. Interestingly, Savvy re-entered the top 30 in November, ranking 30th, which could signal a potential challenge to Cultivators Classic's recent gains. Overall, Cultivators Classic's consistent rise in rank amidst these dynamic shifts highlights its growing influence and potential for increased sales in the Massachusetts vapor pen market.
Notable Products
In November 2024, the top-performing product for Cultivators Classic was the Tropical Punch Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one position with impressive sales of 2699 units. The Blueberry Muffin Distillate Cartridge (1g) followed closely in second place, maintaining strong sales performance from previous months. The Pineapple Candy Distillate Cartridge (1g) secured the third spot, marking its return to the rankings after being unranked in October. The Blue Dream Pre-Roll (1g) held steady in fourth place, showing consistent sales figures over the months. Notably, the Rocket Pop Distillate Cartridge (1g) entered the rankings for the first time in fifth place, indicating a potential new favorite among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
