.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Massachusetts, Cultivators Classic has shown a strong and consistent performance in the Concentrates category, maintaining its position at rank 3 from August to October 2024. This stability suggests a solid foothold in the market, despite a slight dip in sales from August's peak of $332,330 to $275,928 in October. This trend could indicate a seasonal variation or changing consumer preferences. In contrast, the Vapor Pens category presents a more volatile picture, with rankings fluctuating between 24 and 31 over the four-month period. Notably, Cultivators Classic was not in the top 30 in September, which might highlight challenges in maintaining a competitive edge in this segment.
The fluctuations in the Vapor Pens category for Cultivators Classic in Massachusetts could be indicative of a highly competitive market or potential shifts in consumer demand. Despite this, the brand managed to climb back to rank 29 in October, suggesting a potential recovery or strategic adjustments. The disparity between the Concentrates and Vapor Pens categories underscores the importance of category-specific strategies for Cultivators Classic to maintain and enhance its market presence. Observing these trends could provide insights into broader market dynamics and the brand's strategic positioning within different product categories.
Competitive Landscape
In the Massachusetts concentrates market, Cultivators Classic has maintained a consistent rank of 3rd place from August to October 2024, following a slight improvement from 4th place in July. This stability in rank suggests a steady presence in the market, although it faces strong competition from brands like Good Chemistry Nurseries, which holds the top position, and Crispy Commission Concentrates, which consistently ranks 2nd. Despite a dip in sales from August to October, Cultivators Classic's ability to maintain its rank indicates resilience and a loyal customer base. However, the brand may need to strategize to close the gap with the leading competitors, especially as Good Chemistry Nurseries continues to show a significant upward trend in sales. Meanwhile, Nature's Heritage and Bountiful Farms remain behind Cultivators Classic, providing some buffer against downward movement in rankings.
Notable Products
In October 2024, the top-performing product for Cultivators Classic was the Blueberry Muffin Distillate Cartridge (1g) from the Vapor Pens category, maintaining its number one rank from September with sales of 1751 units. The Tropical Punch Distillate Cartridge (1g) climbed to the second position, improving from third place in September with notable sales growth. The Strawnana Smoothie Distillate Cartridge (1g) entered the rankings at third place, showing a resurgence after not being ranked in the previous two months. Cotton Candy x OG Live Crumble (1g) made its debut at fourth place in the Concentrates category, indicating a positive reception. Finally, Pink Lemonade Distillate Cartridge (1g) secured the fifth spot, marking its initial entry into the top five rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
