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Oct-2024
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Overview
Market Insights Snapshot
Culture Farms has demonstrated a notable performance in the Oregon cannabis market, with significant movements across various product categories. In the Flower category, Culture Farms has shown impressive progress, climbing from the 26th position in July 2024 to an impressive 2nd position by October 2024. This upward trajectory highlights a strong demand and acceptance of their flower products among consumers. On the other hand, their performance in the Concentrates category remains steady, with a rank hovering around the mid-30s over the months, which suggests a stable but not leading position in this segment. However, it's worth noting that their Pre-Roll category did not make it into the top 30, indicating potential areas for improvement or market challenges in that specific product line.
In the Vapor Pens category, Culture Farms has made noticeable strides, moving from the 39th rank in July to the 24th rank by October in Oregon. This upward movement indicates a growing consumer interest in their vapor pen offerings, which could be a promising area for further growth and market penetration. Despite not breaking into the top 30 in the Pre-Roll category, the consistent rank in other categories suggests that Culture Farms maintains a diverse product appeal that resonates well with different segments of the market. Such data points underscore the dynamic nature of their market presence and provide a glimpse into potential strategic focuses for future growth.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Culture Farms has demonstrated a remarkable upward trajectory in recent months. Starting from a rank outside the top 20 in July 2024, Culture Farms has surged to the 2nd position by October 2024, indicating a significant improvement in market presence and consumer preference. This ascent is particularly notable when compared to PRUF Cultivar, which experienced a decline from the top position to 3rd place over the same period. Meanwhile, Grown Rogue maintained a strong performance, climbing to the top spot in October. Additionally, Chalice Farms showed consistent improvement, stabilizing at the 4th position. Culture Farms' rapid rise in rank suggests a growing consumer base and increased sales momentum, positioning it as a formidable contender in the Oregon flower market.
Notable Products
In October 2024, Culture Farms' top-performing product was Watermelon Gelato (1g) from the Flower category, securing the number one rank with sales of 3,733 units. Following closely was the Garlatto Cured Resin Cartridge (1g) in the Vapor Pens category, ranked second. Biscotti (Bulk), also in the Flower category, took the third spot. Notably, White Rose Cured Resin Cartridge (1g) and Uncle Snoop Cured Resin Cartridge (1g) held the fourth and fifth ranks, respectively, both from the Vapor Pens category. This marks the first month these products have been ranked, indicating a strong debut for Culture Farms in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
