.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Curio Wellness has demonstrated varied performance across different product categories in the state of Maryland. In the Edible category, the brand has seen a slight decline in its ranking, moving from third in August to fifth by November, though the sales figures show a consistent pattern with a slight decrease followed by stabilization. The Flower category presents a different story, where Curio Wellness maintained a strong presence with a sixth-place rank in September and October, before dropping to ninth in November, indicating potential challenges in maintaining momentum. Notably, the Pre-Roll category has been a consistent performer, maintaining a third-place rank from September through November, suggesting a solid market position. However, the Vapor Pens category has seen a notable decline, slipping from twelfth in September to sixteenth in November, which may indicate increased competition or shifting consumer preferences.
In Missouri, Curio Wellness's performance in the Edible category has shown a downward trend, with its ranking falling from fifteenth in August to twentieth by November, coupled with a significant drop in sales. This downward trajectory might suggest challenges in market penetration or increased competition from other brands. The absence of Curio Wellness from the top 30 brands in other categories within Missouri highlights potential areas for growth or reevaluation of strategy. The varied performance across these states and categories underscores the importance of tailored strategies to address specific market dynamics and consumer preferences.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Curio Wellness experienced notable fluctuations in its ranking from August to November 2024. Initially ranked 7th in August, Curio Wellness improved to 6th place in September and October, before dropping to 9th in November. This decline in rank coincides with a decrease in sales from October to November. In contrast, Grow West Cannabis Company demonstrated a significant upward trajectory, climbing from 10th place in August to 7th in November, with a notable increase in sales during the same period. Meanwhile, Savvy maintained a stable position, ending November in 8th place, just ahead of Curio Wellness. The competitive pressure from brands like Modern Flower and Kind Tree Cannabis, both of which improved their rankings over the months, highlights the dynamic nature of the market and suggests that Curio Wellness may need strategic adjustments to regain its earlier momentum.
Notable Products
In November 2024, the top-performing product for Curio Wellness was Alien OG Pre-Roll 2-Pack (1g) in the Pre-Roll category, regaining its number one rank from August after slipping to third place in October. Gondola Wish Pre-Roll 2-Pack (1g) entered the rankings for the first time, securing the second position with notable sales. Blue Cheese Pre-Roll 2-Pack (1g) improved its standing from fifth in October to third in November, showcasing a consistent upward trend. Plum Dawg Millionaire Pre-Roll 2-Pack (1g), which was the top product in October, fell to fourth place in November. Grapecicle Pre-Roll 2-Pack (1g) experienced a decline, dropping from second place in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
