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Oct-2024
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Overview
Market Insights Snapshot
Curio Wellness has shown varied performance across different product categories within the state of Maryland. In the Edible category, the brand experienced a downward trajectory, dropping from 3rd place in July to 5th by October 2024. This decline coincided with a noticeable decrease in sales figures, which might suggest increased competition or changing consumer preferences. Conversely, in the Pre-Roll category, Curio Wellness made significant gains, climbing to the 3rd position by September and maintaining it through October. This improvement reflects a positive reception of their pre-roll offerings, which could be an area of strategic focus for sustaining growth.
In Missouri, Curio Wellness's performance in the Edible category has been relatively stable, maintaining the 15th position from August through October 2024. This consistency might indicate a steady demand for their products, although the brand has not yet broken into the top 10, suggesting room for growth. Notably, Curio Wellness was absent from the top 30 rankings in other categories within Missouri, highlighting potential challenges in expanding their market presence across different product lines. This absence could be interpreted as a gap in market penetration or a need for enhanced marketing strategies to bolster their visibility and competitiveness in the state.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Curio Wellness has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In July 2024, Curio Wellness held the 6th rank, but by August, it slipped to 8th, only to recover slightly to 6th in September, and then drop again to 7th in October. This pattern suggests a competitive tussle, particularly with Grassroots, which consistently hovered around similar ranks, even surpassing Curio Wellness in August. Meanwhile, District Cannabis maintained a stronger foothold, consistently ranking higher than Curio Wellness. Interestingly, Good Green made a notable leap from being outside the top 20 in September to ranking 8th in October, highlighting a potential emerging threat. These shifts underscore the importance for Curio Wellness to strategize effectively to maintain and improve its market position amidst fierce competition.
Notable Products
In October 2024, Plum Dawg Millionaire Pre-Roll 2-Pack emerged as the top-performing product for Curio Wellness, climbing to the number one rank with impressive sales of $16,042. Grapecicle Pre-Roll 2-Pack followed closely, securing the second position, showing a steady rise from its third place in September. Alien OG Pre-Roll 2-Pack, which had consistently held the top rank in previous months, slipped to the third position. Rum Pie and Blue Cheese Pre-Roll 2-Packs rounded out the top five, marking their debut in the rankings for October. This shift in rankings indicates a dynamic change in consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
