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Jan-2025
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Overview
Market Insights Snapshot
Curio Wellness has shown notable performance in the Maryland market, particularly in the Edible category. Consistently maintaining a top-five ranking from October 2024 to January 2025, the brand demonstrated strong consumer preference, peaking at the 4th position in December 2024. Meanwhile, in the Flower category, Curio Wellness experienced some fluctuations, dropping from 6th place in October 2024 to 12th in December before recovering slightly to 8th by January 2025. This suggests a competitive landscape in Flower, with potential opportunities for Curio Wellness to strategize for better positioning. The Pre-Roll category remained stable with a consistent 3rd place ranking, indicating a strong market presence. However, in the Vapor Pens category, the brand's rankings varied more significantly, showing potential for growth and improvement in this segment.
In Missouri, Curio Wellness's performance in the Edible category showed a positive trajectory. Starting at 16th place in October 2024, they improved to 14th by January 2025, suggesting a growing consumer base or effective marketing strategies. This upward movement could be indicative of increased brand recognition or product preference among consumers in Missouri. However, the absence of Curio Wellness from the top 30 rankings in other categories in Missouri could highlight areas for expansion or indicate a more challenging competitive environment. The data suggests that while Curio Wellness has a strong foothold in certain segments, there are opportunities to explore and expand their presence across other product categories and states.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Curio Wellness has experienced notable fluctuations in its market position over the past few months. Starting in October 2024, Curio Wellness held the 6th rank, but saw a decline to the 12th position by December 2024, before rebounding to the 8th rank in January 2025. This fluctuation in rank is indicative of a competitive market environment, with brands like Grassroots consistently outperforming Curio Wellness, maintaining a rank between 6th and 7th, and achieving higher sales figures during the same period. Meanwhile, Savvy has shown a strong upward trend, surpassing Curio Wellness in December 2024 by climbing to the 6th rank. Additionally, Kind Tree Cannabis has demonstrated significant improvement, moving from 14th to 9th place, suggesting an increase in market traction. These dynamics highlight the need for Curio Wellness to strategize effectively to regain and sustain a higher market position amidst stiff competition.
Notable Products
In January 2025, Alien OG Pre-Roll 2-Pack (1g) maintained its top position as the best-selling product for Curio Wellness, with sales reaching 12,822 units. Smiling Dog Pre-Roll 2-Pack (1g) entered the rankings at the second position, showing strong sales performance. Blue Cheese Pre-Roll 2-Pack (1g) consistently held the third position over the past months, indicating steady demand. Holy Gelato Pre-Roll 2-Pack (1g) debuted at the fourth position, while Fuji Pre-Roll 2-Pack (1g) experienced a drop to fifth place from its previous second position in December. The rankings highlight a dynamic shift in consumer preferences, with new entrants like Smiling Dog and Holy Gelato making significant impacts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
