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Dec-2024
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Overview
Market Insights Snapshot
Curio Wellness has shown a diverse performance across different product categories in Maryland. In the Edible category, the brand maintained a steady presence, ranking fifth from October through December 2024, indicating consistent consumer demand despite a dip in sales in October. However, the Flower category saw a notable decline, dropping from sixth position in September to twelfth by December. This downward trend could suggest increasing competition or shifting consumer preferences within this category. In contrast, Curio Wellness remained stable in the Pre-Roll category, consistently holding the third position over the same period, which might reflect strong brand loyalty or effective marketing strategies.
In Missouri, Curio Wellness faced challenges in the Edible category, slipping from fourteenth in September to nineteenth by December. This decline in ranking, coupled with fluctuating sales figures, suggests potential market saturation or the emergence of new competitors. Despite these challenges, the brand's performance in Maryland's Vapor Pens category showed some positive movement, with a slight improvement from sixteenth in November to thirteenth in December. This indicates potential growth opportunities, possibly driven by product innovation or increased consumer interest in vapor products. Overall, while Curio Wellness maintains a strong presence in certain categories, there are clear areas for growth and adaptation in others.
Competitive Landscape
In the Maryland flower category, Curio Wellness has experienced a notable decline in rank and sales from September to December 2024. Initially holding a strong position at 6th place in September and October, Curio Wellness dropped to 9th in November and further to 12th in December. This downward trend in rank is mirrored by a consistent decrease in sales, with a significant drop from September's sales figures to December's. In contrast, Garcia Hand Picked showed a resurgence, climbing from 14th in November to 10th in December, accompanied by a sales increase, suggesting a potential shift in consumer preference. Meanwhile, Grow West Cannabis Company saw a peak in November, reaching 7th place, before settling at 11th in December, indicating volatility but also potential for competition. These dynamics highlight the competitive pressures Curio Wellness faces, emphasizing the need for strategic adjustments to regain its earlier standing in the market.
Notable Products
In December 2024, Alien OG Pre-Roll 2-Pack (1g) emerged as the top-performing product for Curio Wellness, maintaining its leading position from November with sales of $11,480. Fuji Pre-Roll 2-Pack (1g) showed a significant climb, moving from fifth place in November to second in December. Grapecicle Pre-Roll 2-Pack (1g) ranked third, recovering from an unranked position in November. Blue Cheese Pre-Roll 2-Pack (1g) experienced a slight decline, dropping from third in November to fourth in December. Rum Pie Pre-Roll 2-Pack (1g) re-entered the rankings in fifth place, having been previously unranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
