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Nov-2024
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Overview
Market Insights Snapshot
Dab Bods has demonstrated a strong and consistent performance in the Alberta market, particularly in the Concentrates and Pre-Roll categories. Holding steady at the number two spot in Concentrates from August through November 2024, Dab Bods has shown resilience in maintaining its ranking despite some fluctuations in sales figures. In the Pre-Roll category, there's a notable upward trajectory, climbing from the fifth position in August to the second position by November. This ascent in Pre-Rolls suggests a growing consumer preference for Dab Bods' offerings in this category, as seen by their consistent sales performance. However, their presence in the Vapor Pens category is less prominent, as they did not maintain a top 30 ranking after August, indicating potential challenges or a strategic focus elsewhere.
In British Columbia, Dab Bods has shown a promising upward trend in the Pre-Roll category, moving from the 14th position in August to the 8th position by November. This positive movement suggests that Dab Bods is gaining traction and increasing its market share, possibly due to successful product offerings or marketing strategies. Meanwhile, in Ontario, the brand has displayed a mixed performance. While they have made significant strides in Concentrates, improving their rank from 23rd in August to 14th in November, their Flower category remains outside the top 30, indicating potential areas for growth or reevaluation. The Pre-Roll category in Ontario has remained stable at the 23rd position, which might reflect a steady consumer base but also hints at opportunities for further expansion or differentiation.
Competitive Landscape
In the Alberta pre-roll category, Dab Bods has demonstrated a notable upward trajectory in brand ranking over the past few months, moving from 5th place in August 2024 to an impressive 2nd place by November 2024. This ascent in rank indicates a positive reception and growing market presence, despite the overall sales figures showing a slight decline from September to November. The brand's rise is particularly significant given the competitive landscape, where General Admission has consistently held the top position. Meanwhile, Spinach experienced a drop from 2nd to 3rd place, and Redecan maintained a steady position, albeit with declining sales. This shift in rankings suggests that Dab Bods is effectively capturing market share from its competitors, positioning itself as a formidable contender in the Alberta pre-roll market.
Notable Products
In November 2024, the top-performing product for Dab Bods was the 60s - Hawaiian Plushers Double Infused Pre-Roll 3-Pack (1.5g) which ascended to the number one spot, showcasing a notable sales figure of 11,680 units. The 60s- Blue Lobster Double Infused Pre-Roll 3-Pack (1.5g) maintained its strong performance, holding steady at the second position. Meanwhile, the 60s - Motor Breath Double Infused Pre-Roll 3-Pack (1.5g) saw a slight decline, dropping to third place from its top position in October. Widows Blood Infused Pre-Roll 3-Pack (1.5g) re-entered the rankings in fourth place, while the Electric Dartz - Pineapple Express Pre-Roll 10-Pack (4g) rounded out the top five, having slipped from third place in the previous months. These shifts in rankings highlight a dynamic competitive landscape among Dab Bods' pre-roll offerings.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
