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Dec-2024
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Overview
Market Insights Snapshot
Dab Bods has shown a strong and consistent performance in the Canadian market, particularly in the Alberta concentrates category, where it maintained a solid second-place ranking from September to December 2024. This indicates a stable market presence and consumer preference in this category. In the pre-roll category within Alberta, Dab Bods demonstrated a notable upward trend, climbing from fourth to second place by November, and maintaining that position in December. This suggests a growing consumer base and possibly effective marketing strategies or product offerings that resonate well with consumers. However, in the vapor pens category in Alberta, Dab Bods was unable to break into the top 30 after October, which might indicate challenges in this segment or strong competition.
In British Columbia, Dab Bods made a significant entry into the concentrates market by December, securing the 13th position, which could point to emerging brand recognition or a successful product launch. Their performance in the pre-roll category remained robust, consistently holding a top ten position and improving to seventh place by November, maintaining it through December. Meanwhile, in Ontario, the brand experienced fluctuations in the concentrates category, with rankings oscillating between 11th and 16th place over the months. This variability might reflect shifting consumer preferences or competitive pressures. The flower category in Ontario presented a challenge, with Dab Bods not breaking into the top 30, suggesting potential areas for growth or reevaluation of market strategies in this segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Dab Bods has shown a promising upward trajectory in recent months. From September to December 2024, Dab Bods improved its rank from 4th to 2nd, indicating a strong market presence and effective brand strategies. This rise in rank is particularly notable given the consistent dominance of General Admission, which maintained its top position throughout the period. Dab Bods' sales figures reflect this positive trend, with a steady increase from October to December, suggesting successful consumer engagement and product appeal. Meanwhile, Spinach experienced fluctuations, dropping from 2nd to 5th in November before recovering to 3rd in December, which may have contributed to Dab Bods' ascent. Additionally, Space Race Cannabis remained stable in the 4th position, indicating a competitive but less dynamic presence compared to Dab Bods. These insights suggest that Dab Bods is effectively capitalizing on market opportunities, positioning itself as a formidable contender in Alberta's Pre-Roll sector.
Notable Products
In December 2024, Dab Bods' top-performing product was the 60s- Blue Lobster Double Infused Pre-Roll 3-Pack (1.5g), reclaiming its top rank with sales of 12,256 units. This product showed a consistent presence in the top ranks, moving from first in September to second in October and November, before returning to first place. The 60s - Hawaiian Plushers Double Infused Pre-Roll 3-Pack (1.5g) followed closely, dropping from its first-place ranking in November to second in December. The 60s - Motor Breath Double Infused Pre-Roll 3-Pack (1.5g) maintained a steady presence, ranking third in both November and December. The 60s - Tropical Burst Double Infused Pre-Roll 3-Pack (1.5g) remained stable at fourth place for two consecutive months, while Widows Blood Distillate Infused Pre-Roll 3-Pack (1.5g) consistently held the fifth position from October through December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
