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Oct-2024
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Overview
Market Insights Snapshot
In Alberta, Dab Bods has demonstrated a consistent performance in the Concentrates category, maintaining a stable second-place ranking from July through October 2024. Despite a slight dip in sales over the months, the brand has managed to hold its position, indicating strong customer loyalty or effective market strategies. Meanwhile, in the Pre-Roll category, Dab Bods has shown a notable improvement, climbing from fifth to fourth place by October. This upward movement in Pre-Rolls suggests a growing consumer preference or successful product launches. However, the Vapor Pens category tells a different story, with Dab Bods falling out of the top 30 in September, only to reappear at 40th place in October, highlighting potential challenges in this segment.
In Ontario, Dab Bods has made significant strides in the Concentrates category, moving from outside the top 30 in July to an impressive 11th place by October. This upward trajectory could be indicative of increased brand recognition or successful marketing campaigns. In contrast, the Vapor Pens category saw Dab Bods drop out of the top 30 by October, suggesting either a shift in consumer preferences or increased competition. The Flower category shows a slow but steady improvement, with Dab Bods moving up from 91st to 82nd place over the four-month period, which may reflect gradual market penetration or product acceptance. The Pre-Roll category remains relatively stable, with Dab Bods consistently ranking around the low 20s, indicating a solid but unremarkable performance in this segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Dab Bods has shown a promising upward trajectory in recent months. While maintaining a steady 5th rank from July to September 2024, Dab Bods managed to climb to the 4th position by October 2024, indicating a positive shift in market presence. This rise in rank is particularly notable given the consistent performance of competitors like Redecan, which held a stable 3rd position throughout the same period, and Spinach, which maintained a strong 2nd place. Meanwhile, Space Race Cannabis also showed improvement, moving from 7th to 5th place, closely trailing Dab Bods. Despite a slight dip in sales from July to September, Dab Bods' recovery in October suggests effective strategies in capturing consumer interest, positioning them well against competitors like Weed Me, which remained in 6th place. This dynamic shift highlights Dab Bods' resilience and adaptability in a competitive market.
Notable Products
In October 2024, the top-performing product for Dab Bods was the 60s - Motor Breath Double Infused Pre-Roll 3-Pack (1.5g), maintaining its number one rank from the previous month with sales of 12,938 units. The 60s- Blue Lobster Double Infused Pre-Roll 3-Pack (1.5g) saw a slight dip in sales compared to September, dropping to the second position. Electric Dartz - Pineapple Express Pre-Roll 10-Pack (4g) consistently held the third rank across the months, although its sales figures showed a gradual decline. Grape Ape Resin Infused Pre-Roll 3-Pack (1.5g) improved its position from fifth to fourth place, witnessing a slight increase in sales. Widows Blood Infused Pre-Roll 3-Pack (1.5g) dropped from fourth to fifth, reflecting a decrease in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
