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Jan-2025
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Overview
Market Insights Snapshot
Dab Daddy's performance in the California market shows a distinct contrast between its presence in the concentrates and flower categories. In the concentrates category, Dab Daddy did not secure a position within the top 30 brands from October 2024 through January 2025, indicating a potential area for growth or a need for strategic adjustments. This absence from the top ranks might suggest either a competitive market environment or challenges in market penetration. Conversely, the flower category paints a more promising picture, with Dab Daddy consistently improving its rank from 39th in October 2024 to breaking into the top 30 by January 2025. This upward trajectory in the flower category indicates a strengthening market position and suggests successful strategies in product offerings or consumer engagement in this category.
The trend in the flower category for Dab Daddy in California is underscored by a steady increase in sales from October 2024 to January 2025, reflecting possibly effective marketing efforts or growing consumer preference. The brand's rise in ranking from 39th to 30th over four months highlights a positive momentum that could be leveraged further. While the specific sales figures for the concentrates category remain undisclosed, the absence from the top 30 rankings could imply a need for a focused strategy to enhance visibility and competitiveness. As the flower category continues to perform well, it may serve as a model for Dab Daddy to replicate success across other product lines or markets.
Competitive Landscape
In the competitive landscape of the California flower category, Dab Daddy has demonstrated a promising upward trajectory in recent months. From October 2024 to January 2025, Dab Daddy improved its rank from 39th to 30th, indicating a consistent rise in market presence. This positive trend is further supported by a steady increase in sales, reflecting growing consumer preference. In contrast, Henry's Original and Almora Farms have remained outside the top 30, with Henry's Original peaking at 34th and Almora Farms at 46th in January 2025. Meanwhile, Delighted and Cruisers have shown fluctuating ranks, with Delighted dropping from 26th to 29th and Cruisers maintaining a stable position around the 24th to 28th range. These dynamics suggest that Dab Daddy is effectively capturing market share from competitors, positioning itself as a rising contender in the California flower market.
Notable Products
In January 2025, La Pop Rocks (14g) from Dab Daddy maintained its position as the top-selling product, achieving the number one rank for the third consecutive month with sales reaching 2303 units. Gelato Cookies (14g) rose to the second position, showing a significant increase from its third-place ranking in December 2024, with sales figures of 1995 units. Frosted Donuts (14g) dropped to third place after previously holding the second rank in December, with sales of 1553 units. Orange Creamsicle (14g) entered the top five, securing the fourth spot after missing from the rankings in December, indicating a comeback with 1305 units sold. Thin Mint x Jealousy (14g) made its debut in the rankings at fifth place, highlighting its growing popularity in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
