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Dec-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Dab Fx has shown a dynamic performance in the Concentrates category. The brand's ranking improved from 22nd in September 2024 to 18th in December 2024, indicating a positive trajectory in market presence. This upward movement was accompanied by a notable increase in sales, with December figures reaching $67,219. Such growth suggests a strengthening foothold in the Concentrates segment within Massachusetts. However, the Vapor Pens category tells a different story, as Dab Fx did not maintain a top 30 ranking after September 2024. This absence from the rankings can be seen as a potential area for improvement, especially considering the competitive nature of the Vapor Pens market.
The performance of Dab Fx across different categories highlights both strengths and opportunities for growth. While the brand has made significant strides in the Concentrates category in Massachusetts, maintaining visibility in other segments like Vapor Pens will be crucial for overall brand growth. The discrepancy in rankings between these categories underscores the importance of strategic focus and adaptability in product offerings. As the market continues to evolve, monitoring these trends will be essential for stakeholders looking to capitalize on Dab Fx's momentum in the Concentrates space while addressing gaps in other areas.
Competitive Landscape
In the Massachusetts concentrates market, Dab Fx has experienced fluctuating rankings from September to December 2024, indicating a dynamic competitive landscape. While Dab Fx improved its position from 22nd in September to 18th in December, it faced stiff competition from brands like Local Roots, which consistently maintained a presence in the top 20, finishing at 15th in December. Superflux also posed a challenge with a notable peak at 14th in October before dropping to 21st by December. Meanwhile, Regenerative demonstrated a strong performance, peaking at 7th in October, which may have impacted Dab Fx's sales trajectory. Despite these challenges, Dab Fx's December sales saw a significant increase, suggesting potential for growth amidst intense competition. This competitive analysis highlights the importance of strategic positioning and market adaptation for Dab Fx to enhance its rank and sales in the evolving Massachusetts concentrates market.
Notable Products
In December 2024, Black Ice Sugar Wax (0.5g) emerged as the top-performing product for Dab Fx, climbing from a fourth-place ranking in November to secure the number one spot with impressive sales of 765 units. Grease Monkey Budder (0.5g) followed closely, dropping from first place in November to second place in December, with sales totaling 470 units. Truffles Infused Pre-Roll (1g) made a notable entry into the rankings, capturing the third position with strong performance. Dosidos Sugar Wax (1g) and Zsweet Inzanity Badder (0.5g) rounded out the top five, ranking fourth and fifth respectively. The shift in rankings highlights a dynamic market with Black Ice Sugar Wax showing significant growth in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
