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Mar-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Dab Fx has shown a fluctuating performance in the concentrates category over the first quarter of 2025. Starting from a rank of 19 in December 2024, the brand improved to 15 in January 2025, indicating a positive reception or effective marketing strategies during that period. However, this upward trend was not sustained, as Dab Fx fell to rank 24 in February and slightly recovered to rank 23 in March. This variability suggests that while the brand has a presence in the Massachusetts market, maintaining a consistent top position remains a challenge. It's worth noting that the sales figures reflect this volatility, with a significant drop in February followed by a modest recovery in March.
The shifts in rankings for Dab Fx in Massachusetts highlight the competitive nature of the concentrates category. Not being in the top 30 in any other state or category could be a point of concern or a strategic focus on a specific market. The January peak in Massachusetts might be attributed to seasonal factors or specific promotional efforts, but the subsequent decline points to potential areas for improvement in brand positioning or consumer engagement strategies. While this analysis provides a glimpse into Dab Fx's market dynamics, there is more to explore regarding their broader performance and strategic initiatives across other states and categories.
Competitive Landscape
In the Massachusetts concentrates market, Dab Fx has experienced fluctuating rankings and sales from December 2024 to March 2025. Starting at rank 19 in December, Dab Fx improved to 15 in January but then dropped to 24 in February and slightly recovered to 23 in March. This volatility is indicative of a competitive landscape where brands like Treeworks and Regenerative are also vying for market share. Notably, Treeworks maintained a relatively stable presence, ranking between 13 and 20, while Regenerative showed more dramatic shifts, peaking at rank 13 in January before dropping to 30 in February. These dynamics suggest that Dab Fx's sales, which saw a significant dip in February, are influenced by the aggressive movements of competitors. Despite these challenges, Dab Fx's March sales indicate a recovery trajectory, hinting at potential strategic adjustments to regain its footing in this competitive market.
Notable Products
In March 2025, Dab Fx's top-performing product was Bernihana's Dance Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank from second place in February, with impressive sales of 345 units. Ice Cream Man Badder (1g) in the Concentrates category debuted strongly at the second position, highlighting its growing popularity. Jolt Live Resin Cartridge (0.5g) secured the third spot in the Vapor Pens category, marking its first appearance in the top rankings. Dosidos Sugar Wax (1g) maintained a consistent presence in the Concentrates category, dropping slightly from third in February to fourth in March. Meanwhile, Mexican Flambe Infused PreRoll (1g) entered the rankings at fifth place, showcasing its potential as a rising star in the Pre-Roll category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
