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Aug-2024
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Overview
Market Insights Snapshot
Dab Man has shown a consistent performance in the Concentrates category within Washington. Over the months from May to August 2024, the brand maintained a steady rank of 19th in May and June, before slightly dropping to 21st in both July and August. Despite this minor decline, the brand's presence in the top 30 indicates a stable market position. However, the sales figures reflect a downward trend, with a notable decrease from $92,223 in May to $76,301 in August. This decline in sales, while maintaining a top 30 position, suggests potential areas for improvement in market strategies to boost sales volume.
In the Vapor Pens category, Dab Man's performance in Washington has been more volatile. The brand did not make it into the top 30 in May and June, ranking 52nd and 54th respectively, but saw an improvement in July, reaching 45th place. Unfortunately, this upward trend did not sustain, as the brand fell back to 59th in August. The sales figures also mirror this volatility, with a peak in July at $148,875 followed by a significant drop to $98,400 in August. This inconsistency highlights the need for a more robust strategy to secure a stable and higher ranking in the competitive Vapor Pens market.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Dab Man has experienced notable fluctuations in its market rank and sales over recent months. Despite a strong performance in July 2024, where Dab Man climbed to the 45th rank, the brand saw a significant drop to the 59th position by August 2024. This decline is particularly concerning when compared to competitors like Falcanna, which maintained a relatively stable position around the mid-50s, and Mama J's, which showed a consistent upward trend, reaching the 53rd rank in August 2024. Additionally, Slab Mechanix improved its rank from 77th in June to 65th by August, indicating a positive growth trajectory. The competitive pressure from these brands, especially those like Mama J's with a significant increase in sales, suggests that Dab Man needs to reassess its market strategies to regain its lost ground and stabilize its position in the Washington vapor pens market.
Notable Products
In August 2024, the top-performing product for Dab Man was Gold - Malibu Glue Wax (1g), maintaining its number one rank from July with sales of 902 units. Gold - Blue Dream Wax (1g) followed closely in the second position, dropping from its top rank in June. Gold - Forbidden Zkittlez BHO Wax (1g) made a strong debut at rank three. Yoda Distillate Cartridge (1g) slipped to the fourth position from its peak at third in July. Gold - Cinderella's Dream Wax (1g) rounded out the top five, showing a consistent presence in the rankings since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
