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Sep-2024
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Overview
Market Insights Snapshot
Dab Man's performance in the Washington market shows a consistent presence in the Concentrates category. Over the months from June to September 2024, Dab Man maintained a steady rank, staying within the top 30 brands, specifically between 19th and 21st place. This stability is noteworthy, especially considering the slight fluctuations in sales figures, with a peak in June followed by a dip and a modest recovery by September. Such consistency in ranking despite sales variations suggests a loyal customer base or effective market strategies in the Concentrates category.
In contrast, Dab Man's performance in the Vapor Pens category in Washington was more volatile. The brand did not break into the top 30 for most of the months, indicating challenges in gaining a foothold in this competitive category. The rankings fluctuated significantly, peaking at 47th in July before dropping to 70th by September. This trend highlights potential areas for growth or reevaluation of market strategies in the Vapor Pens category. Such insights could be crucial for stakeholders looking to strengthen Dab Man's market position in Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Dab Man has experienced notable fluctuations in both rank and sales over the past few months. In June 2024, Dab Man held a respectable 56th rank, which improved significantly to 47th in July, indicating a strong performance boost. However, this momentum was not sustained as the brand slipped to 67th in August and further to 70th in September. This decline coincided with a drop in sales from a peak in July. In contrast, Avitas maintained a relatively stable presence, ranking consistently around the mid-50s to mid-60s, although their sales showed a downward trend. Meanwhile, Heylo demonstrated a more stable rank, hovering in the mid-60s to low 70s, with a slight sales increase in September. These dynamics suggest that while Dab Man had a strong mid-year performance, the brand faces challenges in maintaining its competitive edge against more stable competitors like Avitas and Heylo in the Washington vapor pen market.
Notable Products
In September 2024, Dab Man's top-performing product was Gold - Cinderella's Dream Wax (1g) in the Concentrates category, which surged to the number one rank with sales reaching 1058 units. Gold - Blue Dream Wax (1g) closely followed in second place with a slight decrease in rank but maintaining strong sales at 1041 units. Gold - Malibu Glue Wax (1g) held the third position, marking a consistent presence in the top three since June. Yoda Distillate Cartridge (1g) placed fourth, dropping from its previous third position in July. Gold - Forbidden Zkittlez BHO Wax (1g) rounded out the top five, experiencing a slight decline from its third-place ranking in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
