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Oct-2024
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Overview
Market Insights Snapshot
Dab Man's performance in the Washington market shows a consistent presence in the Concentrates category. Over the months from July to October 2024, Dab Man maintained a ranking within the top 30, fluctuating slightly between 22nd and 25th place. This stability suggests a steady consumer base and consistent demand for their products in this category. In terms of sales, there was a noticeable increase in October compared to the previous months, indicating a potential positive shift in consumer preference or successful marketing strategies. However, their absence from the top 30 rankings in the Vapor Pens category during the same period highlights a potential area for growth or reevaluation.
In the Vapor Pens category, Dab Man's performance in Washington has been more volatile, with rankings ranging from 49th in July to a low of 71st in September, before slightly recovering to 63rd in October. This suggests some challenges in maintaining a competitive edge in this segment. Despite a significant drop in sales from July to September, there was a modest recovery in October, which could indicate early signs of a turnaround. Overall, while Dab Man shows strength in Concentrates, the Vapor Pens category presents an opportunity for the brand to strategize and potentially capture a larger market share.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Dab Man has experienced notable fluctuations in its market position over the past few months. Starting from a strong rank of 49 in July 2024, Dab Man saw a decline to 67 in August and further to 71 in September, before recovering slightly to 63 in October. This downward trend in rank corresponds with a significant drop in sales from July to September, although there was a modest uptick in October. In contrast, Passion Flower Cannabis maintained a relatively stable presence, with ranks hovering around the 50s and sales consistently higher than Dab Man's throughout the period. Meanwhile, Mama J's and Heylo also demonstrated resilience with slight improvements in rank and stable sales figures, indicating a competitive edge over Dab Man. The data suggests that while Dab Man is attempting to regain its footing, competitors are capitalizing on their consistent performance to capture a larger market share in the Washington vapor pen category.
Notable Products
In October 2024, Dab Man's top-performing product was Gold - Cinderella's Dream Wax (1g) in the Concentrates category, maintaining its number 1 rank from September with impressive sales of 1742 units. The Yoda Distillate Cartridge (1g) from the Vapor Pens category rose to the second position, up from third in September, with sales reaching 1054 units. Gold - Blue Dream Wax (1g) dropped to third place from its previous second position, indicating a slight decline in its sales momentum. Notably, Gold - OG Cookie Juice Wax (1g) entered the rankings for the first time at fourth place, showing promising potential for future months. Gold - Malibu Glue Wax (1g) rounded out the top five, maintaining a steady presence in the rankings since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
