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Dec-2024
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Overview
Market Insights Snapshot
Dabble Cannabis Co. has shown a consistent presence in the British Columbia market, particularly within the concentrates category. After a slight dip in October 2024, where they ranked 8th, the brand quickly regained its footing, climbing back to the 3rd position by November and maintaining this rank through December. This rebound suggests a strong market presence and resilience in the concentrates category, underscoring the brand's ability to recover and sustain its competitive edge. The sales figures reflect this trend, with a noticeable increase from October to December, indicating a robust demand for their products in this region.
However, it's important to note that Dabble Cannabis Co. did not appear in the top 30 rankings for other states or provinces during these months, which could be seen as a limitation in their geographical market reach. This absence in other markets might suggest a need for strategic expansion or increased marketing efforts outside of British Columbia. Despite this, their strong performance in their home province highlights their dominance and specialization in the concentrates category, which could serve as a solid foundation for future growth in other regions. The brand's ability to maintain high rankings in a competitive category speaks volumes about its product quality and consumer loyalty in its primary market.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Dabble Cannabis Co. has experienced notable fluctuations in its market position over the last few months. While it maintained a strong third-place rank in September and November 2024, it slipped to eighth place in October before recovering. This temporary dip in rank coincided with a decrease in sales, highlighting potential vulnerabilities to market dynamics. In contrast, competitors like Endgame consistently held the top position, demonstrating robust market dominance. Meanwhile, Vortex Cannabis Inc. maintained a steady second place, indicating stable consumer preference. Pura Vida and Brindle Farms also showed strong performances, with Brindle Farms notably overtaking Dabble Cannabis Co. in October. These shifts suggest that while Dabble Cannabis Co. remains a key player, it faces intense competition and must strategize to sustain and enhance its market position amidst fluctuating consumer preferences and competitive pressures.
Notable Products
In December 2024, the top-performing product for Dabble Cannabis Co. was Hash Plant Live Rosin (1g) in the Concentrates category, maintaining its leading position from November with sales of 1,285 units. Strawberry Jam Live Rosin (1g) followed closely in second place, marking a significant increase from its third-place ranking in November, with impressive sales growth. Dabbleberry Live Rosin (1g) secured the third position, consistent with its November ranking, but with a noted increase in sales. Dabbleberry Live Hash Rosin (1g) and XXX Live Rosin (1g) maintained their fourth and fifth positions respectively, with minimal changes in sales figures. Overall, the top products showed strong performance with slight shifts in rankings, reflecting a competitive market in the Concentrates category for Dabble Cannabis Co.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
