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Oct-2024
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Overview
Market Insights Snapshot
Dabble Cannabis Co. has shown a dynamic performance in the British Columbia market, particularly in the concentrates category. The brand experienced a notable rise in rankings from fifth place in July 2024 to third place in both August and September, reflecting a strong competitive position during those months. However, October saw a slight dip back to sixth place, indicating some fluctuation in their market standing. The sales figures underscore this movement, with a peak in August followed by a gradual decline through October. This suggests that while Dabble Cannabis Co. has the capability to capture market attention, maintaining consistent momentum remains a challenge.
Examining the sales trajectory, Dabble Cannabis Co. reached its highest sales in August, but the subsequent decrease in September and October highlights potential volatility or increased competition in the British Columbia concentrates market. The absence of a top 30 ranking in any other state or category could be seen as a limitation in their current market presence, suggesting a regional concentration of their efforts. This regional focus might provide opportunities for expansion if the brand can leverage its strengths in British Columbia to other markets. The insights from these trends could be pivotal for stakeholders looking to understand the brand's positioning and future potential in the cannabis industry.
Competitive Landscape
In the competitive landscape of concentrates in British Columbia, Dabble Cannabis Co. has experienced notable fluctuations in its market ranking over the past few months. Starting from a solid 5th place in July 2024, Dabble Cannabis Co. climbed to 3rd place in both August and September, before slipping to 6th in October. This shift is particularly significant given the performance of competitors like 1964 Supply Co, which maintained a steady presence in the top 4, and Pura Vida, which made a remarkable ascent from 16th in July to 5th by October. Meanwhile, Nugz experienced a gradual decline from 4th to 7th place over the same period. Despite these rank changes, Dabble Cannabis Co.'s sales figures reveal a peak in August, followed by a decrease in subsequent months, indicating potential challenges in sustaining its earlier momentum. These dynamics suggest an increasingly competitive market where maintaining rank and sales requires strategic agility and adaptation to consumer preferences.
Notable Products
In October 2024, Strawberry Jam Live Rosin (1g) emerged as the top-performing product for Dabble Cannabis Co., reclaiming its number one rank from July and August after a brief dip in September. Dabbleberry Live Rosin (1g) maintained its second position, while Hash Plant Live Rosin (1g) shared the second spot, showing a notable drop from its September peak. Dabbleberry Live Hash Rosin (1g) improved its standing to third place, despite lower sales figures. XXX Live Rosin (1g) re-entered the rankings at fourth place with modest sales of 20 units. This month saw a reshuffling in the top ranks, highlighting the dynamic nature of consumer preferences within the concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
