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Nov-2024
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Overview
Market Insights Snapshot
Dabble Extracts has shown a notable performance trajectory in the Colorado market, particularly within the Concentrates category. Over the months from August to November 2024, the brand experienced a decline in rank, moving from 6th place in August and September to 11th in November. This downward shift in ranking corresponds with a significant decrease in sales, dropping from $301,545 in August to $171,934 by November. Such a movement suggests a potential challenge in maintaining market share or could indicate increased competition within the Concentrates category in Colorado.
In the Vapor Pens category, Dabble Extracts maintained a more stable presence in Colorado, with rankings fluctuating less dramatically compared to Concentrates. Starting at 23rd position in both August and September, the brand improved to 19th in October before slightly dropping back to 20th in November. This relative stability, coupled with the increase in sales in October, where they peaked at $460,975, indicates a more resilient performance in this category. However, the brand's absence from the top 30 in other states or provinces for both categories highlights areas for potential growth and expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Dabble Extracts has shown a notable improvement in its ranking, moving from 23rd in August 2024 to 19th in October 2024, before slightly dropping to 20th in November 2024. This upward trend in rank, despite a dip in sales in November, suggests a strengthening market presence. Comparatively, Harmony Extracts has maintained a higher rank, peaking at 16th in October, indicating stronger sales performance. Meanwhile, Olio has consistently stayed ahead of Dabble Extracts, albeit with fluctuating sales, which could imply a more stable brand loyalty or market strategy. Interestingly, Spectra experienced a significant drop from 11th in August to 22nd in November, highlighting potential challenges that Dabble Extracts could capitalize on. Additionally, Juicy made a remarkable leap into the top 21 by October, showcasing the volatile nature of this market segment. Overall, Dabble Extracts' improved ranking amidst these dynamics suggests potential for growth, but also underscores the need for strategic positioning to compete effectively with these brands.
Notable Products
In November 2024, Rainbow Unicorn Distillate Cartridge (1g) emerged as the top-performing product for Dabble Extracts, climbing from fourth place in October to first place, with notable sales of 4060 units. Lychee Distillate Cartridge (1g) maintained a strong performance, ranking second, a slight drop from its third position the previous month. Ice Cream Cake Distillate Cartridge (1g) saw a decline, moving from the top spot in October to third in November. Apple Fritter Wax (1g) made its debut on the rankings, securing the fourth spot in the Concentrates category. Peach Fuel Distillate Cartridge (1g) dropped from second in October to fourth in November, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
