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Dec-2024
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Overview
Market Insights Snapshot
Dabble Extracts has shown a varied performance across different product categories in Colorado. In the Concentrates category, the brand maintained a strong presence, holding steady at the 5th rank in both September and October 2024, before experiencing a slight dip to the 8th position in November and December. This suggests a consistent demand for their concentrates, although the decline in rank towards the end of the year indicates increasing competition or a potential shift in consumer preferences. Notably, the brand's sales in concentrates saw a decrease from October to December, which might be a factor contributing to their drop in rankings.
In contrast, the Vapor Pens category presented a more challenging landscape for Dabble Extracts. Starting at the 24th rank in September, the brand improved its position slightly to 21st in October, only to fall back to 23rd in November and then out of the top 30 in December. This movement highlights the volatility and competitive nature of the vapor pens market in Colorado. The brand's exit from the top 30 by December could be seen as a negative indicator, suggesting that they might need to reassess their strategy in this category to regain market share. Despite these challenges, the brand's initial rise in October suggests there is potential for growth if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Dabble Extracts has experienced fluctuating rankings over the last few months, indicating a dynamic market position. In September 2024, Dabble Extracts was ranked 24th, improving to 21st in October, but then slipping to 23rd in November and dropping out of the top 20 by December. This volatility contrasts with competitors like Juicy, which surged from 68th in September to 23rd in October, maintaining a strong presence through December. Meanwhile, Sauce Essentials and AO Extracts have shown more stable, albeit lower, rankings. Notably, Wavelength Extracts has consistently hovered around the top 30, indicating steady performance. These shifts suggest that while Dabble Extracts has seen some success, it faces stiff competition and must strategize to regain and maintain a higher rank in the market.
Notable Products
In December 2024, the top-performing product for Dabble Extracts was Sugar Cookies Budder (1g) in the Concentrates category, securing the number one spot. Ice Cream Cake Distillate Cartridge (1g) improved its rank to second place from third in November, with sales reaching 1,542 units. Blood Orange Distillate Cartridge (1g) made a notable entry into the rankings, capturing the third position after not being ranked in the previous months. Peach Fuel Distillate Cartridge (1g) dropped to fourth place from its previous third position in October. Rainbow Unicorn Distillate Cartridge (1g) moved down to fifth place, despite having been second in November, indicating shifting consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
