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Jan-2025
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Overview
Market Insights Snapshot
Dabble Extracts has shown notable performance in the Colorado market, particularly in the Concentrates category. In this category, the brand consistently maintained a strong presence, achieving a rank of 4th in October 2024, slipping slightly to 7th in November, then rebounding to 3rd in December, and settling at 4th in January 2025. This fluctuation indicates a competitive edge and resilience in a dynamic market. The consistent top 10 presence underscores the brand's strong positioning and ability to capture consumer interest, even as sales dipped slightly from December to January.
In contrast, Dabble Extracts faced challenges in the Vapor Pens category in Colorado. The brand's rank started at 21st in October 2024, gradually declining to 39th by January 2025, indicating a downward trend in market performance. This drop suggests potential challenges in maintaining market share or facing increased competition. Notably, by January, the brand had fallen out of the top 30, highlighting a need for strategic adjustments to regain traction in this category. This contrast between the two categories highlights the diverse challenges and opportunities the brand faces across different product lines.
Competitive Landscape
In the competitive landscape of Colorado's concentrates market, Dabble Extracts has shown a dynamic performance over the past few months, maintaining a solid presence despite fluctuating ranks. While Dabble Extracts experienced a dip in rank from 4th in October 2024 to 7th in November 2024, it rebounded to 3rd in December 2024, before settling at 4th in January 2025. This resilience is noteworthy, especially when compared to competitors like Green Dot Labs, which consistently held the top position except for a slight drop to 2nd in January 2025. Meanwhile, Denver Dab Co has shown significant upward mobility, climbing from 12th to 5th over the same period, indicating a potential threat to Dabble's market share. Spectra also presents a competitive challenge, having improved its rank from 5th to 3rd by January 2025. Despite these shifts, Dabble Extracts' ability to regain a top-three position in December suggests a strong brand presence and customer loyalty, crucial for maintaining its competitive edge in a rapidly evolving market.
Notable Products
In January 2025, Melon Jam Slam Wax (1g) emerged as the top-performing product for Dabble Extracts, achieving the number one rank in the Concentrates category with sales of 1466 units. Melt My Jelly Wax (1g) closely followed in second place, while Yule Be Blazed Wax (1g) secured the third position. Flo's Dirty Secret Wax (1g) took the fourth spot, showing strong performance within the Concentrates category. Peach Fuel Distillate Cartridge (1g) maintained a consistent presence, ranking fifth in January 2025, continuing its top-five streak from October 2024 despite a slight decrease in sales. Overall, the Concentrates category dominated the rankings for Dabble Extracts, indicating a significant shift in consumer preferences towards these products in the new year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
