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Nov-2024
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Overview
Market Insights Snapshot
Dabs Labs has shown a steady presence in the Colorado market, particularly within the Vapor Pens category. Over the past few months, the brand has maintained a consistent ranking, hovering around the mid-20s. Specifically, Dabs Labs was ranked 25th in both August and September, dropped slightly to 26th in October, but then improved to 24th in November. This upward movement in November suggests a positive trend in consumer preference or potentially effective sales strategies. Despite the fluctuation in rankings, the brand's sales figures indicate a noticeable decline from September to October, followed by a moderate recovery in November.
The fact that Dabs Labs has not appeared in the top 30 brands in any other state or category outside of Colorado's Vapor Pens could be seen as a limitation in their market reach or category diversification. This absence from other top rankings might indicate either a focused business strategy or a challenge in expanding their footprint. While maintaining a position in the competitive Colorado Vapor Pens market is commendable, the lack of presence in other states or categories suggests there could be potential opportunities for growth that are yet to be tapped by Dabs Labs. These insights could be crucial for stakeholders aiming to understand the brand's current market standing and future potential.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Dabs Labs has maintained a relatively stable position, showing resilience amidst fluctuating market dynamics. Over the past few months, Dabs Labs has consistently ranked in the mid-20s, with a slight improvement from 26th in October 2024 to 24th in November 2024. This upward trend is noteworthy, especially when compared to competitors like Natty Rems, which experienced a decline from 22nd to 26th in the same period. Meanwhile, EvoLab saw a significant jump from 36th to 25th, indicating a potential threat to Dabs Labs' market position if this trend continues. Despite these shifts, Dabs Labs' sales have shown a positive trajectory, especially from October to November 2024, suggesting effective strategies in capturing consumer interest and potentially increasing market share. This competitive analysis highlights the importance for Dabs Labs to continue leveraging its strengths while keeping an eye on emerging competitors like Wavelength Extracts, which also showed a notable improvement in rank, moving from 28th to 23rd.
Notable Products
In November 2024, Versa Choice - Sleep Distillate Cartridge (1g) maintained its position as the top-performing product for Dabs Labs, with sales reaching 2908 units. Energize - Sativa Distillate Cartridge (1g) saw a significant rise, moving from fifth place in October to second place in November, highlighting its growing popularity. Chill - Hybrid Distillate Cartridge (1g) held steady in third place, although its sales slightly decreased compared to the previous month. Uplift - Sativa Distillate Cartridge (1g) experienced a drop in rank, moving from fourth place in October to maintain the same position in November. Notably, Versa Uplift Cartridge (1g) entered the rankings for the first time in November, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
