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Dec-2024
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Overview
Market Insights Snapshot
Dabs Labs has shown a notable performance in the Vapor Pens category within Colorado. Over the last few months of 2024, the brand has demonstrated resilience and growth, especially in December where it climbed to the 23rd position from 28th in October. This upward trend is indicative of a strategic recovery after a slight dip in the rankings earlier in the fall. Despite the fluctuations, Dabs Labs managed to maintain its presence in the top 30, which is a commendable achievement in a competitive market. The brand's sales figures reflect this positive trajectory, with December sales reaching $336,294, highlighting a strong finish to the year.
While Dabs Labs has maintained a consistent presence in the Vapor Pens category in Colorado, the absence of its ranking in other states or categories suggests potential areas for growth or market entry. The brand's ability to hold its ground in a single market could be leveraged to explore similar success in other regions or product categories. This strategic focus could help Dabs Labs diversify its portfolio and mitigate risks associated with market concentration. The data indicates a promising opportunity for expansion, provided the brand can replicate its successful strategies in new territories.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Dabs Labs has shown a notable fluctuation in its market position over the last few months. Starting from a rank of 25 in September 2024, Dabs Labs experienced a slight dip to 28 in October, but then improved to 25 in November and further to 23 in December. This upward trend suggests a positive reception to their product offerings or marketing strategies. In contrast, Tastebudz and Natty Rems have seen more volatility, with Tastebudz dropping out of the top 20 entirely in November and Natty Rems experiencing a significant drop from 19 in September to 27 in November. Meanwhile, Haze (CO) maintained a stronger position, consistently ranking higher than Dabs Labs, though it fell to 22 in December. The competitive dynamics indicate that while Dabs Labs is improving its rank, it still faces stiff competition from brands like Haze (CO), which has consistently higher sales figures, suggesting a need for Dabs Labs to continue enhancing its market strategies to capture a larger market share.
Notable Products
In December 2024, the top-performing product for Dabs Labs remains the Versa Choice - Sleep Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank with sales reaching 2770 units. The Uplift - Sativa Distillate Cartridge (1g) showed a strong performance, climbing back to second place with 2202 units sold, after a dip to fifth place in November. The Chill - Hybrid Distillate Cartridge (1g) holds steady in third place, consistent with its performance in previous months. Energize - Sativa Distillate Cartridge (1g) experienced a slight drop, moving from second in November to fourth in December. Lastly, the Versa Energize Cartridge (1g) fell to fifth place, indicating a decline in sales momentum compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
