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Oct-2024
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Overview
Market Insights Snapshot
In the cannabis market, Daily Special has shown varied performance across different categories and regions. In Alberta, the brand made an appearance in the top 30 for the Concentrates category in July 2024 but did not maintain this position in the following months, indicating a potential drop in market presence or increased competition. Meanwhile, in the Flower category, Daily Special was not in the top 30 in July but climbed to 99th and then 93rd in August and September, respectively, before dropping out of the rankings again in October. This suggests some volatility in their market share within Alberta's Flower category.
In Ontario, Daily Special's performance in Concentrates was notable with a rank of 54 in August 2024, although they did not hold a top 30 position in other months. This might reflect a niche but significant market presence. In Saskatchewan, the brand's ranking in the Flower category fluctuated from 47th in July to 30th in August, before dropping to 56th and 58th in the subsequent months. This indicates some initial success followed by a decline, which could be due to changing consumer preferences or competitive pressures. Overall, while Daily Special shows potential in certain markets, its presence is inconsistent, pointing to opportunities for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Daily Special has experienced fluctuating rankings over the past few months, indicating a dynamic market position. Starting from a rank of 47 in July 2024, Daily Special improved to 30 in August, but then saw a decline to 56 in September and further to 58 in October. This volatility suggests challenges in maintaining a stable market presence. Comparatively, Pure Sunfarms has consistently held a strong position, ranking 3rd in July, showcasing its dominance in the market. Meanwhile, San Rafael '71 showed a notable improvement from 35th in July to 23rd in August, though it did not maintain a top 20 position in subsequent months. Additionally, 5 Points Cannabis and Fleur De L'ile have shown varied performances, with Fleur De L'ile gradually improving its rank from 55 in July to 49 in October, indicating a slow but steady growth trajectory. These insights highlight the competitive pressures Daily Special faces and the need for strategic adjustments to enhance its market standing.
Notable Products
In October 2024, El Chemino (3.5g) maintained its top position as the best-selling product from Daily Special, despite a decline in sales to 1242 units. The Indica Js Pre-Roll 7-Pack (2.1g) climbed to the second spot, showing a consistent upward trend from fourth place in July. Sativa J's Pre-Roll 7-Pack (2.1g) followed closely, rising to third place from fifth in July, indicating a steady increase in customer preference. Indica (3.5g) saw a drop to fourth place, reflecting a significant decrease in sales compared to previous months. A new entry, Sativa (3.5g), appeared in the rankings, debuting at fifth place with 282 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
