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Nov-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Daily Special has shown a positive trajectory in the Flower category, moving from a rank of 100 in August 2024 to 95 in September 2024. Although they didn't break into the top 30, this upward movement is indicative of a growing presence in the market. Similarly, in Saskatchewan, the brand was ranked 31st in August 2024 but saw a decline to 60th in September and 63rd in October in the Flower category. This drop could signal increased competition or a shift in consumer preferences in the region.
In Ontario, Daily Special's performance in the Concentrates category is worth noting. The brand was ranked 55th in August 2024, but it failed to maintain a presence in the top 30 in subsequent months. This absence from the top rankings suggests challenges in maintaining market share in Ontario's competitive concentrates market. Overall, while Daily Special is making headway in some areas, there are notable challenges and opportunities in others that could impact their strategic focus going forward.
Competitive Landscape
In the Ontario concentrates market, Daily Special has faced significant competitive challenges, particularly when compared to brands like Good Supply and Viola. While Daily Special did not make it into the top 20 ranks from August to November 2024, Good Supply maintained a strong presence, securing the 8th position in August 2024. This consistent ranking suggests a robust consumer preference and possibly a more effective market strategy. On the other hand, Viola showed fluctuating ranks, peaking at 40th in August and dropping out of the top 20 by November, indicating potential volatility in their market performance. For Daily Special, these insights highlight the need to reassess their market approach and explore strategies to enhance brand visibility and consumer engagement to compete more effectively in this dynamic market landscape.
Notable Products
In November 2024, the top-performing product for Daily Special was the Indica Js Pre-Roll 7-Pack (2.1g), which climbed to the number one rank despite a slight decrease in sales to 645 units. Following closely, the Sativa J's Pre-Roll 7-Pack (2.1g) secured the second spot, maintaining a strong performance in the pre-roll category. The Indica THC Softgels 30-Pack (150mg) made a notable entrance into the rankings, achieving the third position with consistent sales figures. El Chemino (3.5g), previously holding the top spot, experienced a significant drop to fourth place, with sales plummeting from 1189 in October to 288 in November. Lastly, the Sativa THC Softgels 30-Pack (150mg) made its debut at fifth place, marking a new entry in the capsule category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
