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Oct-2024
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Overview
Market Insights Snapshot
Dank Czar's performance in the Washington market has shown some notable trends across different product categories. In the Concentrates category, the brand experienced a downward trajectory in rankings, starting at 29th in July 2024 and slipping to 38th by October 2024. This decline coincides with a consistent drop in sales from $61,248 in July to $34,687 in October, indicating potential challenges in maintaining market share within this segment. The absence of Dank Czar from the top 30 rankings in other months highlights a competitive environment and suggests that the brand may need to reassess its strategy to regain its footing in the Concentrates category.
In contrast, the Vapor Pens category in Washington presents a different scenario for Dank Czar. The brand did not make it to the top 30 rankings for any of the months from July to October 2024, which could be seen as a missed opportunity in a potentially lucrative segment. However, the sales figure for October, standing at $32,430, suggests that there is some traction and potential for growth if the brand can enhance its visibility and consumer appeal. This mixed performance across categories indicates that while Dank Czar faces challenges in certain areas, there are also opportunities for improvement and expansion, particularly in categories where their presence is currently limited.
Competitive Landscape
In the Washington concentrates market, Dank Czar has experienced notable fluctuations in its ranking over the past few months, which could be indicative of shifting consumer preferences or competitive pressures. From July to October 2024, Dank Czar's rank moved from 29th to 38th, suggesting a decline in its market position. This downward trend in rank is mirrored by a decrease in sales, from $61,248 in July to $34,687 in October. In contrast, Double Delicious has shown a positive trajectory, improving its rank from 48th to 34th, with a corresponding increase in sales. Similarly, High Tide has climbed from 56th to 36th, also experiencing a sales boost. Meanwhile, Mama J's and Herb's Oil have seen mixed results, with Mama J's dropping from 28th to 42nd and Herb's Oil improving from 67th to 43rd. These dynamics highlight the competitive nature of the concentrates category in Washington and suggest that Dank Czar may need to strategize to regain its footing amidst these market shifts.
Notable Products
In October 2024, the top-performing product for Dank Czar was Indica RSO (1g) in the Concentrates category, regaining its first-place rank with a notable sales figure of 487 units. Flavour Stix- Birthday Cake Infused Pre-Roll (0.75g) slipped to second place but remained a strong performer in the Pre-Roll category. Meanwhile, Flavour Stix- Orange Creamsicle Infused Pre-Roll (0.75g) maintained its third-place position, showing consistent popularity. Cream Cookiez Flavor Distillate Cartridge (1g) jumped to fourth place in the Vapor Pens category, marking its first appearance in the top rankings since August. Blueberry Banana Bread Flavored Distillate Cartridge (1g) rounded out the top five, maintaining its rank from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
