.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Dark Horse Cannabis has shown a notable performance in the Missouri market across various product categories. In the concentrates category, the brand made a significant leap from being outside the top 30 in August 2024 to securing the 20th position by October, maintaining a relatively stable position into November. This upward trend indicates a growing consumer interest and acceptance of their concentrates offerings. However, the pre-roll category tells a different story, with the brand not making it into the top 30 in August and only reaching the 32nd spot by October before slipping to 44th in November. This fluctuation suggests that while there was initial momentum, sustaining consumer interest in pre-rolls may require strategic adjustments.
In the vapor pens category, Dark Horse Cannabis has demonstrated consistent progress, moving from an unranked position in August to 32nd in October and maintaining a similar rank in November. This steady climb suggests a positive reception and potential growth opportunities in the vapor pens sector within Missouri. It's worth noting that while the sales figures for vapor pens peaked in September, the brand managed to sustain a high level of sales into October and November, indicating a strong market presence. The overall performance of Dark Horse Cannabis in Missouri highlights both strengths and areas for improvement, offering insights into consumer preferences and market dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Dark Horse Cannabis has shown notable fluctuations in its market positioning over recent months. While it was not ranked in the top 20 in August 2024, it made a significant leap to 59th place in September, and further improved to 32nd in October, before slightly dropping to 33rd in November. This upward trend in rank suggests a positive reception and growing consumer interest. In contrast, competitors like Head Change and Heartland Labs have experienced more stable but less dynamic movements, with both brands consistently ranking in the mid to high 20s, though they saw a decline in sales by November. Meanwhile, Atta experienced a significant drop from 19th in September to 35th by November, indicating potential challenges in maintaining consumer interest. As Dark Horse Cannabis continues to ascend in the rankings, it suggests a promising trajectory in the Missouri vapor pen market, potentially outpacing some of its competitors if the trend continues.
Notable Products
In November 2024, Dark Horse Cannabis saw Granddaddy Purple Live Resin Terps Distillate Cartridge (1g) rise to the top, achieving the number one rank in the Vapor Pens category with a notable sales figure of 440 units. Hawaiian Haze Live Resin Distillate Disposable (0.5g) ranked second, showing a strong debut with significant sales. Sour Diesel Live Resin Terpene Distillate Disposable (0.5g) followed closely at the third position. Tropicana Cherry Live Sugar (1g) and Hawaiian Haze Live Resin Distillate Cartridge (1g) secured the fourth and fifth ranks, respectively. Compared to previous months, Granddaddy Purple made a significant jump from fourth place in October to first, indicating a surge in popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
