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Mar-2025
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Overview
Market Insights Snapshot
Dark Horse Cannabis has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand has experienced a positive trend, climbing from the 21st position in December 2024 to the 17th in February 2025, before slightly declining to the 18th spot in March 2025. This upward movement indicates a strengthening presence in the Concentrates market, although the slight dip in March suggests some volatility. In contrast, their Vapor Pens category has maintained a relatively stable ranking, consistently holding the 30th position in both February and March 2025, after a brief improvement from the 39th position in January. This suggests a steady demand for their vapor pen products, with potential for growth if they can maintain or improve their market position.
On the other hand, Dark Horse Cannabis faces challenges in the Pre-Roll category within Missouri. The brand did not manage to break into the top 30, with rankings hovering around the 49th and 59th positions across the months observed. This indicates a weaker performance in this category, suggesting that the brand may need to innovate or enhance its offerings to gain a competitive edge. Despite a sales peak in February, the subsequent drop in March underscores the volatility and competitive nature of the Pre-Roll market. These insights highlight Dark Horse Cannabis's varied performance across categories, emphasizing areas of growth and potential improvement.
Competitive Landscape
In the Missouri vapor pens market, Dark Horse Cannabis has shown a dynamic shift in its competitive standing over the past few months. Starting from a rank of 35 in December 2024, Dark Horse Cannabis experienced a dip to 39 in January 2025, before recovering to a stable rank of 30 by March 2025. This recovery is notable as it coincides with a consistent increase in sales from January to March. In contrast, Proper Cannabis maintained a relatively stable position, fluctuating slightly but remaining within the top 30, indicating a strong market presence. Meanwhile, Kusch showed a remarkable improvement, jumping from rank 40 in December to 29 in March, which could pose a competitive threat to Dark Horse Cannabis if the trend continues. Plume Cannabis (MO) also demonstrated volatility, peaking at rank 28 in February before dropping to 32 in March. These shifts highlight a competitive landscape where Dark Horse Cannabis must continue its upward momentum to maintain and improve its market position against agile competitors.
Notable Products
In March 2025, Dark Horse Cannabis saw Bananaconda Pre-Roll (1g) maintain its top position in the Pre-Roll category, continuing its strong performance from February. Sour Diesel Live Resin Terpene Distillate Disposable (0.5g) claimed the second spot in the Vapor Pens category, despite not being ranked in the previous two months. OG Koffband Live Sugar (1g) debuted at third place in the Concentrates category, indicating a strong market entry with sales reaching 542 units. Hawaiian Haze Live Resin Distillate Disposable (0.5g) entered the rankings at fourth place in Vapor Pens, showcasing its growing popularity. Jack Herer Live Resin Terpene Distillate Disposable (0.5g) dropped from second in January to fifth place in March, suggesting a shift in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
